Mobile GamingOpinions

Mobile e-sports: the next big thing?

e-sports are a mainstay of PC and console gaming, but less well known (to some audiences) is the thriving mobile e-sports scene, where games designers are finding innovative ways to create an engaging and satisfying platform for gamers to compete from the comfort of their smartphones. Competitive social gaming is…
Sam Hill
April 11, 2018
Mobile AdvertisingOpinions

Top 5 programmatic advertising tips for marketers

Aurimas Paulius Girčys, from MEF Member Eskimi shares his top tips for digital marketers to take advantage of programmatic techniques into real-world marketing strategies. Programmatic is this trendy topic, that every digital marketing conference tries to cover. But when we step out of conference presentations into the real world, there…
Sam Hill
January 17, 2018
Guest blogMobile AdvertisingOpinionsPrivacy

It’s time for Mobile Network Operators to take their piece of the mobile advertising pie

Fred Martinent, Product Marketing Director at Gemalto envisions how mobile operator marketeers can take advantage of impending regulatory changes and the opportunities they will present to boost revenues from digital advertising – and how to convince management of your winning strategy. Buzz…buzz…buzz…the shrill noise of your alarm clock wakes you…
Sam Hill
November 8, 2017
Opinions

That Google HTC deal: Seven big questions answered

Why has Google bought HTC when it only just sold Motorola? Does it make money from hardware now? What happened to ads and search? And whatever will Samsung think? Tim Green chews over some of these questions following the week’s big M&A news… By now, you’ll have heard the news.…
Tim Green
September 26, 2017