Digital IdentityOpinions

The four noble truths of digital sovereignty

Michael Becker, an expert advisor on identity & personal information management solutions, shares a unique insight into what it really means to participate in the digital economy, and how we as consumers, can balance the risks and many rewards. People reap tremendous value and convenience when participating in the digital…
Sam Hill
July 12, 2018
Mobile GamingOpinions

Mobile e-sports: the next big thing?

e-sports are a mainstay of PC and console gaming, but less well known (to some audiences) is the thriving mobile e-sports scene, where games designers are finding innovative ways to create an engaging and satisfying platform for gamers to compete from the comfort of their smartphones. Competitive social gaming is…
Sam Hill
April 11, 2018
Mobile AdvertisingOpinions

Top 5 programmatic advertising tips for marketers

Aurimas Paulius Girčys, from MEF Member Eskimi shares his top tips for digital marketers to take advantage of programmatic techniques into real-world marketing strategies. Programmatic is this trendy topic, that every digital marketing conference tries to cover. But when we step out of conference presentations into the real world, there…
Sam Hill
January 17, 2018
Guest blogMobile AdvertisingOpinionsPrivacy

It’s time for Mobile Network Operators to take their piece of the mobile advertising pie

Fred Martinent, Product Marketing Director at Gemalto envisions how mobile operator marketeers can take advantage of impending regulatory changes and the opportunities they will present to boost revenues from digital advertising – and how to convince management of your winning strategy. Buzz…buzz…buzz…the shrill noise of your alarm clock wakes you…
Sam Hill
November 8, 2017
MEF