If Google can stream mobile apps, why download them at all? Tim Green ponders the search giant’s latest effort to swing the pendulum back towards mobile search...
Tim GreenNovember 26, 2015
You know PSD2 is important, but somehow you haven’t got round to reading the full legal document. Neither has Tim Green. But he has read enough to present this bluffer’s guide… I’ve been thinking for a while that I should write an idiot’s guide to the PSD2. It’s such an…
Tim BanksNovember 12, 2015
Ahead of AfricaCom next week, CEO Rimma Perelmuter looks at the mobile opportunity in Africa. Supported by Basebone, Mahindra Comviva, Infobip and Mozilla, MEF’s fourth annual MEF Connects Africa on November 17th will bring together senior executives and MEF members from both African and global mobile businesses. The pan-African mobile…
Tim BanksNovember 11, 2015
Half of all apps will be used half as much three months after they hit peak usage. This decline continues steadily until ten months after hitting a peak, where the average app has less than a quarter of the use it once enjoyed or worse, becomes a zombie on the…
Tim BanksOctober 29, 2015
Does the rise of ad-blocking tech spell doom for ad monetisation in mobile? In a word, no, says Amit Gupta, Co-Founder & President-North America of MEF Member InMobi. By now you’ve heard of iOS9’s launch of content blocking technology (here, here and here), and the catastrophic doom that will beset…
MEFOctober 19, 2015
Hardly anyone buys CDs and DVDs any more. But paperbacks keep selling. Tim Green wonders why we don’t have our noses in a good e-book yet. There’s a bit of a row going on in the book publishing world at the moment. I don’t imagine it’s getting violent. Bookish types…
MEFOctober 15, 2015
Mobile-point-of-sale (mPOS) is disrupting the way payments are accepted and opening up new levels of customer engagement. Initially conceived as a low cost and convenient solution for small businesses (that traditionally weren’t able to process card transactions), larger enterprises from high-street retailers to healthcare businesses are experimenting with mPOS and…
Tim BanksOctober 14, 2015
The MEF Consumer Trust Summit series comes to London for the first time this month. Here, MEF CEO, Rimma Perelmuter explains why consumer trust in mobile services remains one of the most crucial issues for MEF and its members. You’ve probably heard there’s a new type of app taking the…
Rimma PerelmuterOctober 8, 2015
Stripping your browsing of annoying pop-ups sounds great. And it is. But the alternatives could be just as problematic, says Tim Green… Have you downloaded an ad blocker yet? Do you feel guilty about it? Or are you proud to stick it to the programmatic man? Yes, ad blockers are…
MEFOctober 8, 2015
