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Opinion

It’s time for Mobile Network Operators to take their piece of the mobile advertising pie

By | Featured Post, Guest blog, Opinion, Privacy | No Comments

Fred Martinent, Product Marketing Director at Gemalto envisions how mobile operator marketeers can take advantage of impending regulatory changes and the opportunities they will present to boost revenues from digital advertising – and how to convince management of your winning strategy.

Buzz…buzz…buzz…the shrill noise of your alarm clock wakes you with a jolt. You haphazardly reach over to press the snooze button but then you remember that today is D-Day.

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Industry views: New mobile tech and trends

By | Featured Post, Industry Views, Opinion | No Comments

Recent hardware releases from some of the most influential players in the mobile ecosystem have introduced the latest wave of mobile and IoT technology with some eye catching features focusing on privacy, security and new ways for consumer’s to use their phones.

Google unveiled their 2nd generation of Pixel phones as well as a host of smart home hardware and peripherals just weeks after Apple’s annual event where they showed off the iPhone 8 and iPhone X and a new sim-ready watch. There was also a major hardware push from Amazon with a newly updated range of connected smart-home accessories.

We asked MEF Members for their thoughts on the new hardware and strategies – here’s what they said.

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That Google HTC deal: Seven big questions answered

By | Featured Post, Opinion | No Comments

Why has Google bought HTC when it only just sold Motorola? Does it make money from hardware now? What happened to ads and search? And whatever will Samsung think? Tim Green chews over some of these questions following the week’s big M&A news…

By now, you’ll have heard the news. Google just bought Humongous Tinfoil Catamaran. It acquired Hipster Troll Carwash. It purchased Hold This Cat.

Confused? Then you don’t remember HTC’s 2013 marketing campaign featuring a (very expensively hired) Robert Downey Jr. The ads addressed the fact that no one knew what HTC stood for and had some fun with it.

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Really nearly? The augmented reality era could start next week

By | Featured Post, Opinion

Insiders say the new iPhone will make a big feature of augmented reality. So, a decade after the tech first emerged, is this really the start the AR age? Tim Green offers his thoughts…

Ten years ago I got my first glimpse of augmented reality. An Austrian company, Wikitude, demonstrated how it could map graphics on to real world landscapes just by pointing a camera phone at them.
Wow, I thought. I told everyone I knew: this stuff will change the world.

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Scan do: The rise and fall and (possible) rise of QR codes

By | Featured Post, Opinion

For a decade, the QR code was the ‘nearly’ tech. But then WeChat came along. Chinese consumers re-invented the QR code for making payments. Now, the world’s ‘EMV’ card giants have made a big commitment to the tech, as Tim Green explains…

Back in the days when I was pretending to be the editor of a B2B mobile publication, I would constantly fight to preserve my scepticism. It wasn’t always easy. In business, you meet very good sales people. It’s their job to overcome your diffidence. And they frequently do…

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Apple, the FT and the death of iPad digital editions

By | Featured Post, Opinion

Last week, the FT ended its six year spat with Apple and put a native app back inside iTunes. So is that the end of web apps, and a victory for Apple? Not at all, says Tim Green…

Six years ago, the FT fell out with Apple. Its app was pulled from iTunes, and the FT pledged its future to HTML5 web apps instead.

“We have launched a new, faster, more complete app for the iPad and iPhone which is available via your browser rather than from an app store,” it said.

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Amazon thinks there are not enough messaging apps in the world. Why?

By | Featured Post, Messaging, Opinion

Amazon is launching a messaging app. Or so the rumours say. So why would the world’s ‘spoiled for choice’ consumers go shopping at Amazon for a chat app? Tim Green has a think…

Last month, news surfaced that Amazon might be developing its own messaging app called Anytime.
Why ‘might be”? Because the story was based on a survey Amazon had sent to some customers asking if they would be interested in this hypothetical product.

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Chat app wars: Apple turned iMessage into a business platform

By | Featured Post, Messaging, Opinion

You probably read about Apple’s new augmented reality platform and its HomePod music speaker. You may know less about Business Chat. But Apple’s move to open up iMessage for customer care and shopping is a pretty big deal, says Tim Green…

As many MEF members know, messaging is right at the heart of the future of mobile. It’s what users spend most of their time doing. And thanks to the growing richness of the medium, people can do much more than just chat inside a messaging app. They can see pictures, share video, click on links, access maps.

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A view from Money 20/20: the 50 year battle to rid banking of humans

By | Event, Featured Post, Mobile Money, Opinion

Last week’s fintech expo placed the emphasis on apps, AI, APIs and VR. They all point to one thing,, says Tim Green, we don’t want people to get in the way of our financial services…

There were a lot of human beings at Money 20/20 last week. The expo that showcases the banking of tomorrow brought together at least 1,000 of these humanoids. Some of them were even female.

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Money 2020: are banks finally ready to get personal?

By | Event, Featured Post, Mobile Money, Opinion

Could accessing your banking info ever be as easy as opening up a Google Map? Ahead of a MEF-sponsored panel on the personal data economy at Money 2020, Tim Green looks into the drive towards open banking APIs…

Next week, the world’s financial futurologists head to Copenhagen for Money 2020. It’s the big talking shop for next-gen banking. And MEF will be there. We’ll be hosting a panel session on the personal data economy. It should be good. I’ll be moderating the event, and I know from talking to many banking execs over the last year or two that awareness of the ‘internet of me’ concept is pretty low.

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