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Industry Views: AI, chatbots and banking

By | Industry Views, Opinion | No Comments

Accenture’s 2017 Banking Technology Vision report explores the role of AI in banking and customer engagement. It found that 78 per cent of bankers believe AI will revolutionise the way banks gather information and interact with customers.

One of the key advantages highlighted was that whilst AI is increasingly automating customer interaction, it is also providing a more personalised experience.

Chatbots for example are increasingly used by banks to handle routine enquiries and represent a more personalised experience than visiting the modern day substitute for branch banking, a website or app, where customers interact with layers of screens and drop-down menus instead of a person.

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Are corporate social networks the key to owning the customer?

By | Featured Post, Opinion | No Comments

Arthur Goldstuck, Founder of World Wide Worx, discusses the role social networks play in enterprise’s attempts to engage customers, and how MEF member Basebone has set out to redefine the relationship.

When more than a quarter of a country’s total population is active on social networks, platforms like Facebook, Twitter and YouTube seem like obvious avenues for businesses to reach the customer.

There’s one flaw in the model, however: the customers still belong to the network. Facebook will always have more data, more insight and more history on the individual than any company that extracts mere contact details or financial information.

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And now for this message…how Facebook can make money from Messenger

By | Featured Post, Messaging, Opinion | No Comments

It’s official: Facebook is testing ads for Facebook Messenger. What does the move mean for the app’s one billion users? Tim Green, MEF features editor, looks behind the headlines…

A modest blog post by Facebook earlier this year pointed to a potentially significant moment for the social network.

The company revealed it is to conduct a small test in Australia and Thailand ‘that gives businesses the opportunity to place ads on the Messenger home screen’.

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Building trust into new technology

By | Opinion, Privacy | No Comments

Drawing on discussions from recent MEF Privacy events in London and Las Vegas, Founder of World Wide Worx Arthur Goldtruck explores how issues around trust in new technologies is hampering consumer uptake in groundbreaking new services, and what the global mobile ecosystem can do about it.

It is 9 o’clock on a Monday morning. Tens of thousands of people wait outside the Fira Gran Via in Barcelona, the lines snaking around the block. Behind the locked doors of the vast convention centre, thousands of exhibitors prepare to show off new products for the visitors.

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Mobile loves nostalgia, but hates bezels: takeaways from MWC 2017

By | Featured Post, Opinion | 2 Comments

Everyone is welcome at Mobile World Congress: drones, cars, smart meters, connected dresses, watches. Even some phones. Tim Green was there too. And here is what he saw…

Liberals should love MWC.
All over the world, people are swinging to the right. They want to preserve their indigenous identities and seal borders. They don’t want any more outsiders coming in.

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Mozilla: Internet health for our connected future

By | Featured Post, Guest blog, Opinion | One Comment

As consumers, we are increasingly surrounded by connected devices that are meant to ‘help’ with every aspect of our lives. This so-called Internet of Things will include 20.8 billion devices by 2020, all collecting and collating data constantly.

Yet if we want consumers to be willing participants it is absolutely vital that they trust the services that businesses are offering them. It follows that the way that data is gathered, stored, brokered and used should be open, transparent and apparent to users so that everyone understands the value-exchange that is on the table.

Here Chris Riley, head of public policy at Mozilla discusses the implications of an IoT future and the principals of a healthy internet.

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Is data an asset or a liability?

By | Featured Post, Opinion, Privacy | No Comments

Drawing on discussions from recent MEF Privacy events in London and Las Vegas, CEO Rimma Perelmuter explores the debate around how companies handle the safeguarding of consumer data and asks, in the context of increasingly stringent regulation relating to such data, if the burden of ownership could outweigh the potential advantages…

When the notion of ‘big data’ first emerged around a decade ago, this question was never really asked. For the first time, companies had the ability to gather metrics about customers on a huge scale, analyse them and use the results to make products and services better.

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Two factor authentication: Is that really you?

By | Executive Interview, Featured Post, Messaging, Opinion | No Comments

Despite recent scare stories, SMS pass codes remain the safest form of two-factor authentication.

Rob Malcolm, VP of marketing and online sales at CLX recently spoke to MEF’s Tim Green about the issues and benefits of two-factor authentication for its Future of Messaging Guide which can be downloaded here for free.

For years, two-factor authentication (2FA) was regarded as an essential weapon in the fight against online fraud. Again and again, criminals easily bypassed passwords and PINs. Far safer then to have users enter proof that they own the device registered to the service – like a smartphone.

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Fitbug : GDPR and keeping the future of privacy healthy

By | Featured Post, Guest blog, Opinion, Privacy, Regulation | No Comments

At MEF’s Consumer Trust Summit in London much of the discussion focussed on the forthcoming General Data Protection Regulation (GDPR) which is set to change the rules around how personal data is collected and used. Anna Gudmundson, CEO of Fitbug and Consumer Trust Summit panelist, shares her thoughts on how the regulation will impact the health sector and how data-centric companies may need to radically re-think their policies on personal data…

The Mobile Ecosystem Forum held its seventh Consumer Trust Summit in London last week. I had the privilege of joining representatives from companies from across the ecosystem to talk about the future of data, with a particular focus on the new data protection act rolling out across Europe in May 2018.

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All hail text messaging, the people’s choice of media and pizza chefs

By | Messaging, mobile messaging, Opinion | No Comments

Email, voice, fax, postcards. Mobile messaging has battered them all. Now, it’s even teaching Tim Green Spanish. To mark the publication of MEF’s Future of Messaging Guide, he celebrates the world’s favourite medium…

Buenos dias lectores. Como estan?

Yes, I am learning Spanish. And I am getting lots of help from my new friends Chef Roberto (the legendary pizza maker) and Renée the driver.

They are very patient with me, and happy to talk at my rudimentary level.

Oh, and I should add: they are not human. They are bots.

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