mobile messaging

Member interview – MMD Smart

By | mobile messaging, MWC18

MEFTV speaks to Ira Cohen, VP of Marketing & Business Development at MMD Smart during MWC 2018, where he talks about their new platform Message Whiz and the future of enterprise messaging.

“There are verticals that will use other means rather than mobile to communicate with their customers.. there are a lot of companies, brands included, that are using emails to communicate with potential clients – they’re using on-screen ads, they’re not really using the power of mobile, which as we all know is ubiquitous – so the opportunity is huge..”

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Defending against SMiShing – Barclays

By | Featured Post, Guest blog, mobile messaging

Jez Goldstone, Director of Customer Security Innovation in the Chief Security Office at Barclays Bank, outlines the contents of a new whitepaper which sheds light on the issue of SMiShing, whereby a phone user is tricked into taking unwanted action or downloading malware via SMS.

Smishing is a big problem across a number of industries. Our customers, and yours, are getting tricked into taking actions by fraudsters.

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Infographic: The Global A2P SMS messaging market and the impact of RCS

By | Featured Post, Infographic, mobile messaging

Check out this infographic detailing the findings of Mobilesquared’s new research into Global A2P SMS messaging, taking an in-depth look at the projected growth of the global A2P SMS industry, including the potential impact of RCS.

For more in-depth insight, take a look at an overview from Chief Analyst Nick Lane, and you can download the whole databook from the MEF Insights Directory right now.

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MEF Members at Messaging & SMS World: DIMOCO Messaging

By | Executive Interview, MEFTV, mobile messaging

MEFTV speaks to Mathias Höllerl MD at MEF’s Future of Messaging Programme participant DIMOCO Messaging during the recent Messaging & SMS World in London where he discussed the future of A2P SMS and how he sees the space evolve in the near future.

“We’ve seen the market consolidating so the pressure on that is getting bigger and bigger, but if you find a niche in some special industries or markets, there is huge potential in existing territories – SMS is still a key driver.. for sure its a commodity. “

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The impact of RCS on SMS

By | Featured Post, Guest blog, mobile messaging

Nick Lane, Chief Insight Analyst at Mobilesquared discusses the findings of a recent study that analyses insights into 69 mobile operators and shares his views on the impact of Rich Communications Services (RCS).

The GSMA paints a bright future for Rich Communication Services (RCS), forecasting that it could be worth $74 billion by 2021, and believes that ultimately, RCS will replace SMS altogether.

RCS will provide a secure ecosystem in which messages can be sent without the threat of grey route traffic undermining pricing models and disintermediating the mobile operators, which has blighted the A2P SMS space.

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How Text Messaging Bridges the Empathy Gap

By | Featured Post, Insights Directory Report, Messaging, mobile messaging

Oisin Lunny, Chief Evangelist at OpenMarket, discusses how enterprises are harnessing ’empathy’ to deliver a uniquely tailored and exceptional customer experience for their users, as explored in depth in their new eBook, the Empathetic Interaction.

Take a moment to think about the last communication you had with a friend, colleague, family member, or business. While many of our minds will wander to the last face-to-face interaction we experienced, that probably isn’t the case.

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Identity fraud is everywhere: here’s how to improve market fraud scoring systems

By | Featured Post, Guest blog, mobile messaging

Stéphanie Viriot from MEF Member Gemalto examines a specific form of fraud – SIM card swap – where fraudsters can hijack a users phone by assuming their identity in interactions with their mobile network operator.

A particular type of fraud has emerged in various countries. In markets where prepaid subscriber rates are high and SMS OTP mechanism is still heavily used by banks and service providers; criminals seized on vulnerabilities in existing processes to renew a subscription via SIM card swap.

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Building Trust in Enterprise Messaging

By | Messaging, mobile messaging

MEF’s Future of Messaging Programme today announced the roadmap for Phase 2 of the industry initiative to shape the future of enterprise messaging.

Companies from 20+ countries participate in the programme
Self-regulation to define best practices, drive innovation and increase trust in enterprise messaging
Industry consultation opens for the Enterprise Messaging Code of Conduct

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Industry Views: the persistence of fraud in enterprise messaging

By | Messaging, mobile messaging

While SMS continues to evolve technically and grow in volume as brands and enterprises increasingly use mobile messaging for authentication, customer engagement and marketing, it is at risk of being undermined by rogue players finding new loopholes to exploit.

MEF’s recent Enterprise Mobile Messaging Fraud Framework was produced by a cross-sector messaging working group from the Future of Messaging Programme. The Framework looks in depth at the issues of identity & data theft, network manipulation and commercial exploitation of enterprise messaging. The guide details 13 fraud types, and offers practical information on how to identify and deal with them.

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Enterprise Messaging Fraud Framework 2.0: what is SMS Phishing?

By | Featured Post, Messaging, mobile messaging

Enterprise messaging fraud costs the industry an estimated $2 billion per anum and is a persistent threat to consumer trust. Ultimately it undermines the long-term sustainability of all players within the enterprise messaging ecosystem.

MEF’s recently published Enterprise Mobile Messaging Fraud Framework 2.0, developed by MEF’s cross-sector Working Group and part of the Future of Messaging Programme, identifies the 13 types fraud types that are affecting the messaging ecosystem and the measures needed to tackle these sharp practices. This week, we take a look at SMS Phishing.

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