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mobile messaging

newspapers

The news follows this message…

By | Featured Post, Messaging, mobile messaging | No Comments

Can you have a conversation with the news? Digital newspaper Quartz thinks so. Its app dispenses with the usual menus and lists. Instead, it lets readers browse the day’s headlines in a chat interface. Zach Seward, Quartz’s senior VP or product and executive editor, talked to MEF Minute features editor, Tim Green, about the thinking behind a left-field idea for MEF’s free Future of Messaging Guide.

It’s a truism in tech that when a medium embraces innovation, it takes a while for old norms to disappear. It’s why the first movies looked like filmed stage plays and mobile phones had qwerty keyboards.

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Duolingo chat bot

The chat bots that say Ja, Si and Oui

By | Featured Post, Messaging, mobile messaging | No Comments

Every day Duolingo helps 150 million people learn languages for free. But until recently, says Duolingo’s Gina Gittholf, learners couldn’t practice conversation. Now, they can – thanks to message bots. Gittholf spoke to MEF Minute’s Tim Green about how Duolingo’s messaging bots are helping the students climb the learning curve for MEF’s free Future of Messaging Guide.

The mere idea of a chat bot is hard for many people to understand. But one that speaks in a foreign language? Surely that’s just a step too far.

Not for the makers of language-learning app Duolingo. For them, friendly bots like Chef Roberto (the pizza maker) and Renée the driver have solved a huge problem: how to get people talking in a new language without self-consciousness.

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Robot Family

Chat bots and accounting, introducing Pegg

By | Featured Post, Messaging, mobile messaging | No Comments

Three quarters of small businesses use Excel or even paper to manage their accounts. Now, they can chat to a bot called Pegg.

Kriti Sharma, VP of bots and AI at Sage, talked to MEF Minute features editor, Tim Green, about why the accountancy software specialist created him for MEF’s free Future of Messaging Guide.

Every day, millions of small to medium sized business use specialist accounting software to manage their finances, organise payroll and log expenses. Three million of them use Sage, one of the most popular packages available.

And the rest? An excel spreadsheet. Or, failing that, a big old shoe box filled with scribbled notes and receipts.

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Silhouette of an offshore oil installation

You have a new message (from an oil rig)

By | Featured Post, Messaging, mobile messaging | No Comments

Heavy industry might be the next big user of mobile messaging, says Sethu Meenakshisundaram, president of SAP Mobile Services. He recently talked to MEF Minute features editor, Tim Green, about the promise of smart connected machines for MEF’s free Future of Messaging Guide.

Sethu Meenakshisundaram has a vision for mobile messaging. And it’s not necessarily human. He is qualified to opine on the subject. He was a director at messaging pioneer Sybase for 15 years and today he is president of SAP Mobile Services (a division of SAP), which bought Sybase in 2010. He’s seen messaging evolve from a person to person medium to a channel through which enterprises can communicate with customers.

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Venmo

Venmo: turning IOU into ‘how are you?’

By | Featured Post, Messaging, mobile messaging | No Comments

US-based Venmo is a surprising thing: a social messaging app based around payments. Actually, says Venmo’s head of product Ben Mills, it’s not surprising at all. It was designed that way.

MEF Minute’s features editor, Tim Green caught up with Mills to discuss how the company has combined payments, messaging and social media to build its billion-dollar business model.

In the US everyone knows about Venmo. In a country that still likes to use cheques, this person-to-person payments app offers a glimpse of the future. Venmo lets people send money to each other instantly.

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credit cards 2

Raising the flag on card fraud with mobile messaging

By | Featured Post, Messaging, mobile messaging

US company FICO, has been combating financial fraud for 60 years using sophisticated AI, credit scoring and analytics. Today it protects 2.5 billion card accounts, and nearly two-thirds of all credit card transactions. A key part of its service uses SMS to help prevent fraud at the point of sale.

Gabriel Hopkins, senior director of product management at FICO recently spoke to MEF Minute’s features editor, Tim Green, for MEF’s free Future of Messaging Guide to discuss the central role of messaging in combating card fraud.

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mobile phone

Nudging children to better marks – with a text to parents

By | Featured Post, mobile messaging

Raj Chande, senior advisor at the UK’s Behavioural Insights Team recently implemented a landmark trial to explore the use of messaging in education. MEF Minute’s features editor, Tim Green caught up with Raj to discuss the results, for MEF’s free Future of Messaging Guide. Here’s the full story …

What’s the best way to improve children’s school grades? Obvious answers might include iPads for every pupil. Or new buildings. Or after-school classes.

But what about a simple text to parents? A less obvious tactic perhaps, and certainly a cheaper one. But in a landmark trial in English schools, the experiment improved the average student’s progress by a month.

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cover mmg

Mobile industry collaborates to tackle messaging fraud

By | Featured Post, mobile messaging

Today MEF is launching its Enterprise Messaging Guide an essential companion to any brand or business that uses, or is considering using mobile messaging as part of its customer outreach, be that for marketing, authentication or notification purposes.

Developed by MEF’s 30+ strong group of participants in its Future of Messaging Programme, including global messaging suppliers, mobile operators, signalling equipment providers and others in the enterprise messaging ecosystem, The Enterprise Messaging Guide can be downloaded here for free.

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FOM slider

All hail text messaging, the people’s choice of media and pizza chefs

By | Messaging, mobile messaging, Opinion

Email, voice, fax, postcards. Mobile messaging has battered them all. Now, it’s even teaching Tim Green Spanish. To mark the publication of MEF’s Future of Messaging Guide, he celebrates the world’s favourite medium…

Buenos dias lectores. Como estan?

Yes, I am learning Spanish. And I am getting lots of help from my new friends Chef Roberto (the legendary pizza maker) and Renée the driver.

They are very patient with me, and happy to talk at my rudimentary level.

Oh, and I should add: they are not human. They are bots.

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