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mobile messaging

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Enterprise Messaging Fraud Framework 2.0: what is SMS Phishing?

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Enterprise messaging fraud costs the industry an estimated $2 billion per anum and is a persistent threat to consumer trust. Ultimately it undermines the long-term sustainability of all players within the enterprise messaging ecosystem.

MEF’s recently published Enterprise Mobile Messaging Fraud Framework 2.0, developed by MEF’s cross-sector Working Group and part of the Future of Messaging Programme, identifies the 13 types fraud types that are affecting the messaging ecosystem and the measures needed to tackle these sharp practices. This week, we take a look at SMS Phishing.

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kai-chatbot

How can AI be of assistance? Messaging bots and banking

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After years of self-service digital banking, the personal assistant is making a comeback. But this time the helpful agent is a bot.

Kiki Del Valle, Sr VP for Commerce for Every Device at Mastercard, talks to MEF Minute’s Tim Green about a revolution in financial management for MEF’s free Future of Messaging Guide.

For decades consumer banking worked the same way. Account holders would walk into a building and tell cashiers what they wanted. On the plus side, it was nice to talk to a human. On the minus side, it could be a huge time killer. So many hours spent travelling to the branch, queuing at the branch and waiting for the instructions to actually take effect.

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messaging

Fraud in the enterprise mobile messaging industry continues to challenge market growth

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Fraud is a persistent threat to both trust and the sustainability of the enterprise mobile messaging ecosystem which is why the industry is coming together to raise awareness and find solutions.

MEF has today published an update to its Enterprise Mobile Messaging Fraud Framework which helps identify the fraud types affecting all stakeholders in the enterprise mobile messaging value chain, also known as A2P or “Application to Person” messaging, and the measures needed to tackle sharp practices.

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cityscape and technology and network connection concept

The power of the mobile network

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The operator SIM is a treasure trove of information about a subscriber. Now, Telefonica is using this insight to make messaging even smarter.

MEF Minute features editor, Tim Green talked to James Lasbrey, global head of messaging at Telefónica and others about how the leading mobile operator is making use of the data that it’s sitting on for MEF’s free Future of Messaging Guide.

A mobile operator knows a lot about its customers just by analysing their behaviour on the network. Some of this is obvious – location, browsing habits and so on. But it’s been revealed that operators can even tell when people are bored. In 2015, researchers at Telefonica developed an algorithm to reveal boredom.

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An OTT that’s just for me, Layer’s Ron Palmeri on apps and messaging

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What if every brand could have their own in-app messaging channel rather than rely on WhatsApp and Facebook Messenger?

Ron Palmeri, CEO of Layer says they can. He talked to MEF Minute features editor, Tim Green, about how messaging can be a part of any given app for MEF’s free Future of Messaging Guide.

In the last few years, it’s become very easy for developers to build previously complex services into their apps with a few lines of code. Payments? Don’t worry about all those issuers and processors. Just use Stripe. Location? Just add the Google Maps API. But what about group messaging?

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newspapers

The news follows this message…

By | Featured Post, Messaging, mobile messaging

Can you have a conversation with the news? Digital newspaper Quartz thinks so. Its app dispenses with the usual menus and lists. Instead, it lets readers browse the day’s headlines in a chat interface. Zach Seward, Quartz’s senior VP or product and executive editor, talked to MEF Minute features editor, Tim Green, about the thinking behind a left-field idea for MEF’s free Future of Messaging Guide.

It’s a truism in tech that when a medium embraces innovation, it takes a while for old norms to disappear. It’s why the first movies looked like filmed stage plays and mobile phones had qwerty keyboards.

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Duolingo chat bot

The chat bots that say Ja, Si and Oui

By | Featured Post, Messaging, mobile messaging

Every day Duolingo helps 150 million people learn languages for free. But until recently, says Duolingo’s Gina Gittholf, learners couldn’t practice conversation. Now, they can – thanks to message bots. Gittholf spoke to MEF Minute’s Tim Green about how Duolingo’s messaging bots are helping the students climb the learning curve for MEF’s free Future of Messaging Guide.

The mere idea of a chat bot is hard for many people to understand. But one that speaks in a foreign language? Surely that’s just a step too far.

Not for the makers of language-learning app Duolingo. For them, friendly bots like Chef Roberto (the pizza maker) and Renée the driver have solved a huge problem: how to get people talking in a new language without self-consciousness.

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Robot Family

Chat bots and accounting, introducing Pegg

By | Featured Post, Messaging, mobile messaging

Three quarters of small businesses use Excel or even paper to manage their accounts. Now, they can chat to a bot called Pegg.

Kriti Sharma, VP of bots and AI at Sage, talked to MEF Minute features editor, Tim Green, about why the accountancy software specialist created him for MEF’s free Future of Messaging Guide.

Every day, millions of small to medium sized business use specialist accounting software to manage their finances, organise payroll and log expenses. Three million of them use Sage, one of the most popular packages available.

And the rest? An excel spreadsheet. Or, failing that, a big old shoe box filled with scribbled notes and receipts.

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Silhouette of an offshore oil installation

You have a new message (from an oil rig)

By | Featured Post, Messaging, mobile messaging

Heavy industry might be the next big user of mobile messaging, says Sethu Meenakshisundaram, president of SAP Mobile Services. He recently talked to MEF Minute features editor, Tim Green, about the promise of smart connected machines for MEF’s free Future of Messaging Guide.

Sethu Meenakshisundaram has a vision for mobile messaging. And it’s not necessarily human. He is qualified to opine on the subject. He was a director at messaging pioneer Sybase for 15 years and today he is president of SAP Mobile Services (a division of SAP), which bought Sybase in 2010. He’s seen messaging evolve from a person to person medium to a channel through which enterprises can communicate with customers.

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Venmo

Venmo: turning IOU into ‘how are you?’

By | Featured Post, Messaging, mobile messaging

US-based Venmo is a surprising thing: a social messaging app based around payments. Actually, says Venmo’s head of product Ben Mills, it’s not surprising at all. It was designed that way.

MEF Minute’s features editor, Tim Green caught up with Mills to discuss how the company has combined payments, messaging and social media to build its billion-dollar business model.

In the US everyone knows about Venmo. In a country that still likes to use cheques, this person-to-person payments app offers a glimpse of the future. Venmo lets people send money to each other instantly.

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