Mobile Advertising Archives

Enterprise Communications MEFTV Mobile Advertising

The 3-Minute Digital Marketing Test

Ira Cohen, VP of Marketing and business development at MMD Smart, discusses why SMS remains an incomparably effective marketing tool for brands, and why the industry needs to focus on educating digital marketers about the benefits of mobile messaging.

MEFFebruary 6, 2020

Enterprise Communications Guest blog Mobile Advertising

Consumers are 35x more likely to open mobile messages than emails

Sinch’s latest research report: Mobile Consumer Engagement 2020 highlighted that not only do consumers welcome many different kinds of personalized mobile messages from businesses, but also that they’re 35x more likely to open them than emails. Yet despite this, businesses have been slow on the uptake and are not providing…

MEFDecember 12, 2019

Interviews Mobile Advertising

Interview: Michael Paxman, Adjust

MEFTV speaks to Michael Paxman, Global Project Communications lead at Adjust who shares his views on the issue of mobile marketing fraud, and the extent to which it represents a problem for the industry, and how he sees the app ecosystem developing in the future. “Mobile fraud is rampant, in…

MEFAugust 5, 2019

Interviews Mobile Advertising

Mobile Ad Fraud and safeguarding the app ecosystem

eMarketer predicts that in 2019 mobile ad spend will surpass $93 billion — a full $20 billion more than what it expects will be spent on TV, but one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud concerns.

MEFJune 20, 2019

The 3-Minute Digital Marketing Test

Consumers are 35x more likely to open mobile messages than emails

Interview: Michael Paxman, Adjust

Mobile Ad Fraud and safeguarding the app ecosystem

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Mobile Advertising

The 3-Minute Digital Marketing Test

Consumers are 35x more likely to open mobile messages than emails

Interview: Michael Paxman, Adjust

Mobile Ad Fraud and safeguarding the app ecosystem

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