Category

Messaging

How Text Messaging Bridges the Empathy Gap

By | Featured Post, Insights Directory Report, Messaging, mobile messaging | One Comment

Oisin Lunny, Chief Evangelist at OpenMarket, discusses how enterprises are harnessing ’empathy’ to deliver a uniquely tailored and exceptional customer experience for their users, as explored in depth in their new eBook, the Empathetic Interaction.

Take a moment to think about the last communication you had with a friend, colleague, family member, or business. While many of our minds will wander to the last face-to-face interaction we experienced, that probably isn’t the case.

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Building Trust in Enterprise Messaging

By | Featured Content, Messaging, mobile messaging

MEF’s Future of Messaging Programme today announced the roadmap for Phase 2 of the industry initiative to shape the future of enterprise messaging.

Companies from 20+ countries participate in the programme
Self-regulation to define best practices, drive innovation and increase trust in enterprise messaging
Industry consultation opens for the Enterprise Messaging Code of Conduct

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Messaging fraud is threatening a $60bn enterprise

By | Consumer Trust, Featured Post, Messaging, Privacy

MEF COO Joanne Lacey describes how fraudsters seeking to exploit a highly successful (and lucrative) enterprise messaging businesses could be costing an estimated $2bn annually, and what they can do to mitigate their losses while creating a more sustainable industry.

For businesses providing enterprise messaging as a service, revenues are not insignificant. At the end of 2016, mobile analyst firm, mobileSquared, estimated the market to be worth $17.2 billion and forecast a rise to $58.7 billion by the end of 2020.

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Amazon thinks there are not enough messaging apps in the world. Why?

By | Featured Post, Messaging, Opinion

Amazon is launching a messaging app. Or so the rumours say. So why would the world’s ‘spoiled for choice’ consumers go shopping at Amazon for a chat app? Tim Green has a think…

Last month, news surfaced that Amazon might be developing its own messaging app called Anytime.
Why ‘might be”? Because the story was based on a survey Amazon had sent to some customers asking if they would be interested in this hypothetical product.

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Industry Views: the persistence of fraud in enterprise messaging

By | Messaging, mobile messaging

While SMS continues to evolve technically and grow in volume as brands and enterprises increasingly use mobile messaging for authentication, customer engagement and marketing, it is at risk of being undermined by rogue players finding new loopholes to exploit.

MEF’s recent Enterprise Mobile Messaging Fraud Framework was produced by a cross-sector messaging working group from the Future of Messaging Programme. The Framework looks in depth at the issues of identity & data theft, network manipulation and commercial exploitation of enterprise messaging. The guide details 13 fraud types, and offers practical information on how to identify and deal with them.

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Enterprise Messaging Fraud Framework 2.0: what is SMS Phishing?

By | Featured Post, Messaging, mobile messaging

Enterprise messaging fraud costs the industry an estimated $2 billion per anum and is a persistent threat to consumer trust. Ultimately it undermines the long-term sustainability of all players within the enterprise messaging ecosystem.

MEF’s recently published Enterprise Mobile Messaging Fraud Framework 2.0, developed by MEF’s cross-sector Working Group and part of the Future of Messaging Programme, identifies the 13 types fraud types that are affecting the messaging ecosystem and the measures needed to tackle these sharp practices. This week, we take a look at SMS Phishing.

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Creating successful A2P SMS products and infrastructures – a guide

By | Featured Post, Messaging, Press Release

Figures on the actual and forecast size of the A2P SMS market vary but there is consensus amongst analysts that the value of the market is significant: a high-level estimate suggests that in 2016, there were more than 1 trillion A2P SMS sent globally on an annual basis, worth between US$ 10 Billion and US$ 90 Billion.

Its growth continues to be strong, because it is truly ubiquitous, trusted as a channel by consumers and facilitated by a mature technical and commercial infrastructure.

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Chat app wars: Apple turned iMessage into a business platform

By | Featured Post, Messaging, Opinion

You probably read about Apple’s new augmented reality platform and its HomePod music speaker. You may know less about Business Chat. But Apple’s move to open up iMessage for customer care and shopping is a pretty big deal, says Tim Green…

As many MEF members know, messaging is right at the heart of the future of mobile. It’s what users spend most of their time doing. And thanks to the growing richness of the medium, people can do much more than just chat inside a messaging app. They can see pictures, share video, click on links, access maps.

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Enterprise Messaging Fraud Framework 2.0: what is SMS originator spoofing?

By | Featured Post, Messaging

Enterprise messaging fraud costs the industry an estimated $2 billion per anum and is a persistent threat to consumer trust. Ultimately it undermines the long-term sustainability of all players within the enterprise messaging ecosystem.

MEF’s recently published Enterprise Mobile Messaging Fraud Framework 2.0, developed by MEF’s cross-sector Working Group and part of the Future of Messaging Programme, identifies the 13 types fraud types that are affecting the messaging ecosystem and the measures needed to tackle these sharp practices.

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How can AI be of assistance? Messaging bots and banking

By | Featured Post, Messaging, mobile messaging

After years of self-service digital banking, the personal assistant is making a comeback. But this time the helpful agent is a bot.

Kiki Del Valle, Sr VP for Commerce for Every Device at Mastercard, talks to MEF Minute’s Tim Green about a revolution in financial management for MEF’s free Future of Messaging Guide.

For decades consumer banking worked the same way. Account holders would walk into a building and tell cashiers what they wanted. On the plus side, it was nice to talk to a human. On the minus side, it could be a huge time killer. So many hours spent travelling to the branch, queuing at the branch and waiting for the instructions to actually take effect.

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