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Messaging

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Enterprise Messaging Fraud Framework 2.0: what is SMS Phishing?

By | Featured Post, Messaging, mobile messaging | No Comments

Enterprise messaging fraud costs the industry an estimated $2 billion per anum and is a persistent threat to consumer trust. Ultimately it undermines the long-term sustainability of all players within the enterprise messaging ecosystem.

MEF’s recently published Enterprise Mobile Messaging Fraud Framework 2.0, developed by MEF’s cross-sector Working Group and part of the Future of Messaging Programme, identifies the 13 types fraud types that are affecting the messaging ecosystem and the measures needed to tackle these sharp practices. This week, we take a look at SMS Phishing.

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Creating successful A2P SMS products and infrastructures – a guide

By | Featured Post, Messaging, Press Release | 2 Comments

Figures on the actual and forecast size of the A2P SMS market vary but there is consensus amongst analysts that the value of the market is significant: a high-level estimate suggests that in 2016, there were more than 1 trillion A2P SMS sent globally on an annual basis, worth between US$ 10 Billion and US$ 90 Billion.

Its growth continues to be strong, because it is truly ubiquitous, trusted as a channel by consumers and facilitated by a mature technical and commercial infrastructure.

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Chat app wars: Apple turned iMessage into a business platform

By | Featured Post, Messaging, Opinion | No Comments

You probably read about Apple’s new augmented reality platform and its HomePod music speaker. You may know less about Business Chat. But Apple’s move to open up iMessage for customer care and shopping is a pretty big deal, says Tim Green…

As many MEF members know, messaging is right at the heart of the future of mobile. It’s what users spend most of their time doing. And thanks to the growing richness of the medium, people can do much more than just chat inside a messaging app. They can see pictures, share video, click on links, access maps.

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Enterprise Messaging Fraud Framework 2.0: what is SMS originator spoofing?

By | Featured Post, Messaging | One Comment

Enterprise messaging fraud costs the industry an estimated $2 billion per anum and is a persistent threat to consumer trust. Ultimately it undermines the long-term sustainability of all players within the enterprise messaging ecosystem.

MEF’s recently published Enterprise Mobile Messaging Fraud Framework 2.0, developed by MEF’s cross-sector Working Group and part of the Future of Messaging Programme, identifies the 13 types fraud types that are affecting the messaging ecosystem and the measures needed to tackle these sharp practices.

Read More
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How can AI be of assistance? Messaging bots and banking

By | Featured Post, Messaging, mobile messaging | No Comments

After years of self-service digital banking, the personal assistant is making a comeback. But this time the helpful agent is a bot.

Kiki Del Valle, Sr VP for Commerce for Every Device at Mastercard, talks to MEF Minute’s Tim Green about a revolution in financial management for MEF’s free Future of Messaging Guide.

For decades consumer banking worked the same way. Account holders would walk into a building and tell cashiers what they wanted. On the plus side, it was nice to talk to a human. On the minus side, it could be a huge time killer. So many hours spent travelling to the branch, queuing at the branch and waiting for the instructions to actually take effect.

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WeChat’s African Adventure

By | Featured Post, MEF Africa, Messaging | No Comments

Tencent’s WeChat has already conquered China. Can it do the same in South Africa?. Brett Loubser, CEO of Tencent Africa Services talked to MEF’s Tim Green about rising to the challenge…

Fans of South African radio DJ Gareth Cliff have an interesting way of engaging with their favourite shock jock. Basically, they can ‘add’ him. In 2014, Cliff decided to do something different with his popular show CliffCentral. He was frustrated with broadcasting rules that limited what he could say. And he was exasperated that he couldn’t engage more directly with his listeners. So he migrated the show over to WeChat.

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The power of the mobile network

By | Featured Post, Messaging, mobile messaging | No Comments

The operator SIM is a treasure trove of information about a subscriber. Now, Telefonica is using this insight to make messaging even smarter.

MEF Minute features editor, Tim Green talked to James Lasbrey, global head of messaging at Telefónica and others about how the leading mobile operator is making use of the data that it’s sitting on for MEF’s free Future of Messaging Guide.

A mobile operator knows a lot about its customers just by analysing their behaviour on the network. Some of this is obvious – location, browsing habits and so on. But it’s been revealed that operators can even tell when people are bored. In 2015, researchers at Telefonica developed an algorithm to reveal boredom.

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An OTT that’s just for me, Layer’s Ron Palmeri on apps and messaging

By | Featured Post, Messaging, mobile messaging | No Comments

What if every brand could have their own in-app messaging channel rather than rely on WhatsApp and Facebook Messenger?

Ron Palmeri, CEO of Layer says they can. He talked to MEF Minute features editor, Tim Green, about how messaging can be a part of any given app for MEF’s free Future of Messaging Guide.

In the last few years, it’s become very easy for developers to build previously complex services into their apps with a few lines of code. Payments? Don’t worry about all those issuers and processors. Just use Stripe. Location? Just add the Google Maps API. But what about group messaging?

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The news follows this message…

By | Featured Post, Messaging, mobile messaging | No Comments

Can you have a conversation with the news? Digital newspaper Quartz thinks so. Its app dispenses with the usual menus and lists. Instead, it lets readers browse the day’s headlines in a chat interface. Zach Seward, Quartz’s senior VP or product and executive editor, talked to MEF Minute features editor, Tim Green, about the thinking behind a left-field idea for MEF’s free Future of Messaging Guide.

It’s a truism in tech that when a medium embraces innovation, it takes a while for old norms to disappear. It’s why the first movies looked like filmed stage plays and mobile phones had qwerty keyboards.

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Infobip: new use cases for direct carrier billing are everywhere

By | Executive Interview, Messaging

From Spotify subscriptions to micro-loans, the potential for carrier billing is only limited by the market’s imagination. So says, Ante Ukalović, CEO of Centili – the DCB arm of Infobip. He talked to MEF Minute…Could micro-insurance be the catalyst that propels direct carrier billing to the next level?

Here’s a possible scenario. An insurance company sells a health or life policy to a citizen in a developing country. The insurer sends the forms through the post hoping the customer will fill and return them. Often, they don’t.

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