Why You Should Care About RCS Business Messaging – mGAGE

By | Event, Guest blog, Messaging | No Comments

Nick Millward, VP of Commercial & Product explores the use cases of Rich Communications Services (RCS) and how they will provide advanced messaging for consumers across a variety of types of service.

At the recent Mobile World Congress Barcelona 2018, one of the hottest trends was RCS (Rich Communication Services) business messaging. Google announced at the show that more than 50 global carriers in 40 countries now support RCS – a significant step forward in terms of industry acceptance, with another 50 carriers expected to launch RCS before the end of the year.

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Enterprise Messaging and GDPR: your questions answered

By | Featured Post, Messaging | No Comments

During last month’s MEF Connects Digital on the impact of GDPR on enterprise messaging, the expert panel were inundated with questions from the messaging community on this.

Here then, one of session experts, Lee Suker, Market Development Director and Data Protection Officer at XConnect has kindly taken the time to give his views on the questions not covered in the session. Both the questions & answers show the complexity of this topic and the importance of being ready for the forthcoming regulation.

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Member interview – R&D Communication

By | Featured Post, MEFTV, Messaging | One Comment

MEFTV speaks to Daniele Poiero, Founder and CEO of R&D Communication about their business and some of the challenges facing the growth of the A2P SMS market.

“If we talk about barriers – regulation which is somehow lacking.. or not well controlled in some countries around the world by local governments – the industry is affected.. the consequence is the birth and growing of illegal rogues that are quite an issue for the companies that try to work properly within the business..”

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MEF Members at Messaging & SMS World: Ubiquity

By | Executive Interview, MEFTV, Messaging

MEFTV spoke with Daniele Mensi, CEO & VP Growth of MEF Member and Future of Messaging Programme participant Ubiquity, during the recent Messaging & SMS World in London.

Here he outlines how A2P SMS is moving from a customer to user-centric vision, and discusses how players like Ubiquity should drive change for enterprises and SMEs to be confident in being more multi-channel driven, as consumer demand will continue to grow in the coming years.

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MEF members at AfricaCom – iTouch on a uniquely African form of rich messaging (and it’s not RCS)…

By | MEFTV, Messaging

Messaging specialist iTouch has introduced its own unique messaging platform called MEMS. The idea? To give mobile users a rich media platform that doesn’t demand a smartphone and a data bundle… How can an African insurance company be sure a new customer has seen and read its policy? The post can be unreliable. Email is hardly ubiquitous. Perhaps the answer is mobile.

iTouch thinks so. The Cape Town based company has launched its own messaging platform called MEMS. The solution can support rich media, provide read receipts and more. Yet it runs on the SMS bearer, so it’s accessible to even basic feature phones.

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Messaging & SMS World: MEF members discuss the future of A2P messaging

By | Messaging, Video

MEF’s Future of Messaging Programme is formed of a collaborative, cross ecosystem group of companies championing innovation and tackling fraud in enterprise messaging. MEFTV caught up with some of the programme participants during Messaging & SMS World in London last month to find out how they see the A2P messaging space developing in the next few years.

The discussion on the show floor was dominated by the future role of Rich Communications Services (RCS). Will it displace SMS entirely or is it just another technology?

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How RealNetworks’ Kontxt aims to reinvigorate A2P messaging

By | Executive Interview, Featured Post, Messaging

A2P messaging is on the up. It could grow even faster if the market could classify traffic and introduce tiered pricing. But how? In this exclusive video, Max Pellegrini, president of mobile services at RealNetworks, explains one approach…

Imagine if there was only one price for a plane ticket. Everything the same, no matter the leg room, the entertainment, the food, the boarding. It would be wasteful and inefficient for everyone. Passengers would wait around for longer. Airlines would miss out on a huge amount of revenue that customers would happily pay.

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SMS turns 25 years old – find out why it’s still going strong

By | Guest blog, Messaging

SMS is the most successful communications platform of all time, connecting billions of people worldwide. Now SMS is 25 years old, Chief Evangelist Oisin Lunny of MEF Member OpenMarket takes a look back at its origins, and the developments that have shaped its phenomenal success.

From presidents to philanthropists, the humble text message has helped connect billions of people worldwide. In the process it’s transformed our work and social lives, and saved countless lives.

SMS can trace its origins back to 1984, when Friedhelm Hillebrand and Bernard Ghillebaert from the GSM Corporation first developed the concept of sending a short message (hence SMS – the short message service) to and from a mobile device. But it wasn’t until 1992, when the first text was sent, that we can say SMS was truly born.

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A2P messaging : RCS, Fraudulent Vendors and Data Security

By | Featured Post, Guest blog, Messaging

Waheed Adam, Chairman of iTouch Messaging, describes the challenges facing businesses using A2P SMS and the negative impact fraudulent messaging providers have on the industry, and the work being undertaken by MEF to educate the market.

SMS remains a reliable and accepted form of communication both by enterprise and consumer. Its position may have shifted when it comes to P2P communications, however it still remains number one when it comes to A2P messaging. A2P messaging is still growing on a global scale proving true that its use is still unlocking value in the market place.

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How Text Messaging Bridges the Empathy Gap

By | Featured Post, Insights Directory Report, Messaging, mobile messaging

Oisin Lunny, Chief Evangelist at OpenMarket, discusses how enterprises are harnessing ’empathy’ to deliver a uniquely tailored and exceptional customer experience for their users, as explored in depth in their new eBook, the Empathetic Interaction.

Take a moment to think about the last communication you had with a friend, colleague, family member, or business. While many of our minds will wander to the last face-to-face interaction we experienced, that probably isn’t the case.

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