Featured PostMessaging

MEF Briefing: Brazil is cancelling ban on A2P SMS

On the 6th of June 2019, the Brazilian Congress approved a Bill of Law that forbids MNOs to send any kind of “commercial messages” to its customers in the Brazilian territory, effectively immediately once the legislation is passed by the Senate. There’s no definition on what should be considered as…
July 8, 2019
RCS Business Messaging GuidelinesFeatured PostMessaging

Rich Business Messaging Guidelines launched

MEF has launched its Rich Business Messaging Best Practice Guidelines at ITW 2019, in Atlanta. Developed by participants of MEF’s Future of Messaging Progamme the guidelines aim to help accelerate the adoption of RCS for application-to-person (A2P) and person-to-application (P2A) messaging.
June 24, 2019
Featured PostInterviewMessaging

Member Interview: Routemobile

MEFTV speaks to Routemobile‘s Group CEO Rajdip Gupta and James Mills, CEO Americas, on their stand during MWC 2019, who explain their experience with RCS, their new business objectives as an omnichannel platform, and how their business is growing beyond messaging and communications. Discussing their RCS use cases and omnichannel…
May 15, 2019
Featured PostMessaging

RCS traffic to grow 290% annually by 2023

A new study from Juniper Research claims rich communications suite (RCS) traffic will have an average annual growth of 290% over the next four years. The new Juniper Research – A2P Messaging: SMS, RCS & OTT Business Messaging 2019-2023 – forecast that the rich media interactivity of RCS would make…
May 7, 2019
Featured PostInterviewMessaging

Adding Value to the SMS Conversation

Ira Cohen, VP of Business Development and Marketing, MMDSmart outlines how SMS is sorely underused by many marketing managers and agencies, and how the industry needs to reemephasise its immense value if new technologies like RCS are going to thrive. There’s a disturbing trend going on in the digital marketing…
May 1, 2019

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