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Member News Round-up

MEF Member news, November 20th

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News and announcements from MEF Members across the mobile ecosystem globally…

Bango announces that it has launched operator-billed payments for Google Play users with 9mobile in Nigeria. Through the 9mobile 9pay wallet, customers in Nigeria can pay for the wealth of media, games, apps and digital content in Google Play, with one-click, without the need to own a credit card or bank account.

Nigeria is one of the most mobile-centric countries in the world. The scale is enormous, with around 150 million subscribers, a penetration rate of over 80% (GSMA Intelligence, 2017), and more mobile internet users than any other African country (Business Insider, 2016).

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MEF Member news October 30

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Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Turkcell has announced the launch of its new search engine called “Yaani.”

Turkcell CEO Kaan Terzioğlu said at the Oct. 25 launch that Yaani marked an important step for the country.
“If we want to have a voice in the new era, we have to keep our digital data in our country and turn it into innovative services. With Yaani, we are getting into the search engine market, one of the most data-generating services,” Terzioğlu added.

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MEF Member news, September 11th

By | Member News Round-up

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

At IFA 2017, CEO Richard Yu unveiled HUAWEI’s vision for the future of artificial intelligence with the launch of the Kirin 970. By combining the power of the cloud with the speed and responsiveness of native AI processing, HUAWEI is bringing AI experiences to life and changing the way we interact with our devices.

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MEF Member news – August 29th

By | Member News Round-up

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Airpush and Tapcore have announced a merger aimed at helping mobile developers regain control of their app businesses. Together, the two companies plan to pool resources, technology and industry experience to create an entirely new solution for mobile developers and premium advertisers.

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MEF Member news – August 14th

By | Featured Post, Member News Round-up

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

ForgeRock has announced that veteran information security expert Steve White has joined the company as Chief Security Officer. Reporting directly to CEO Mike Ellis, White brings extensive cybersecurity experience coupled with deep technology skills developed over a 20-year technology career.

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MEF Member News – August 7th

By | Member News Round-up

What’s the news from the MEF community? Here’s your weekly round up of all the latest announcements from MEF members including product launches, partnerships, research insights and more…

OLAmobile is joining forces with IconPeak and subsidiary BidderPlace to enlarge its footprint within the mobile performance marketing space.

MAKERS, the Berlin-based company builder which initially incubated IconPeak and BidderPlace together with Felipe Ogibowski and Gunnar Kämpgen in 2013 and 2015, sells its shares with a multiple of 50.

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MEF Member News – July 31

By | Member News Round-up

What’s the news from the MEF community? Here’s your weekly round up of all the latest announcements from MEF members including product launches, partnerships, research insights and more…

Digital security firm Avast has bought Piriform, the company behind the mearket-leading CCleaner product.
It will add 30 million users, including 15 million Android users, to its installed base with the acquisition.
Cleaner speeds up PCs and smartphones by removing junk and improving the performance of computers and phones. Avast says it will maintain the CCleaner brand alongside its own: Avast Cleanup and AVG Tune Up.

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MEF Member News – July 24

By | Member News Round-up

What’s the news from the MEF community? Here’s your weekly round up of all the latest announcements from MEF members including product launches, partnerships, research insights and more…

Car owners are some of the most sought-after consumers in the world – and now Verve and Urban Science have teamed up to target them. The partners will give advertisers the ability to identify these consumers via Verve’s location-based ad platform. They can then create campaigns, scalable to any budget, that target in-market car shoppers.

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MEF Member News – July 10

By | Member News Round-up

What’s the news from the MEF community? Here’s your weekly round up of all the latest announcements from MEF members including product launches, partnerships, research insights and more…

Caller ID ad specialist Calldorado has just made it even easier for its developers to re-invest revenue and add new users.

When they sign up to the new growth program, they agree to assign some of their Calldorado ad funds into app install ads. Calldorado’s specialists then run the campaigns for them.

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