In the run up to this year's Meffys we are profiling the finalists in the different categories.  Today its the turn of the Sector Award for Social and Entertainment, celebrating the best and most commercially successful applications that are focused on ‘fun’.  Cross-platform sites, apps or experiences developed for the distribution of social…

In the run up to this year's Meffys we are profiling the finalists in the different categories.  Today its the turn of the Sector Award for Mobile Money, recognising the technology, apps and services that are driving ‘cashless’ content and commerce. The winners will be announced on October 19th 2015 in at a Gala…

In the run up to this year's Meffys we are profiling the finalists in the different categories.  Today its the turn of the Sector Award for Life Tools App, acknowledging apps that provide tools to enhance and simplify consumers’ lives. This includes apps with a focus on fitness, travel/transport and lifestyle as well…

In the run up to this year's Meffys we are profiling the finalists in the different categories.  Today its the turn of the Sector Award for Enterprise. This new award recognises both public and private enterprises across all industries that are transforming their core business strategy by introducing and deploying innovative mobile solutions,…

In the run up to this year's Meffys we are profiling the finalists in the different categories.  Today its the turn of the Market Award for Social Responsibility and Development, recognising the mobile products, services and initiatives that have had a significant impact on the social, economic or the environmental development of underserved…

In the run up to this year's Meffys we are profiling the finalists in the different categories.  Today its the turn of the Market Award for Consumer Trust, recognising organisations that are paving the way for creating a more trusted environment and experience on mobile for consumers. The winners will be announced on October…

In the run up to this year's Meffys we are profiling the finalists in the different categories.  Today its the turn of the Market Award for Consumer First, which showcases the companies who have successfully created and launched inclusive programmes and initiatives as well as products or services that have a direct positive…

In the run up to this year's Meffys we are profiling the finalists in the different categories.  Today its the turn of the Innovation Award for Technology, recognising technical innovation that is advancing and growing the mobile ecosystem by overcoming existing technical barriers or producing new technologies (including wearable technology) to drive…

In the run up to this year's Meffys we are profiling the finalists in the different categories.  Today its the turn of the Innovation Award for Mobile First Markets, recognising successful products, services, initiatives, technologies or business models in countries where mobile is the primary digital access point. The ultimate winners will be…