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MEF Middle East

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Report: Super Malls & Market stalls – Mobile retail usage in the Middle East

By | Featured Post, MEF Middle East
Last week was GITEX technology week, and MEF Member OnDevice Research has released a timely look at the role of mcommerce in the Middle East. It finds that, among many other observations, a massive 90% of mobile internet users in Saudi Arabia and UAE have used their phone while in store to research products and prices. Check out the rest of the findings and the full report below in this...
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michael-ohara2

Dubai to Host Second GSMA Mobile 360 Series – Middle East

By | Featured Post, Guest blog, MEF Middle East
As Gitex Technology Week fast approaches, and in addition to hosting our own MEF Connects Dubai on the 14th of October, MEF is supporting the GSMA's second annual Mobile 360 Series - Middle East event to be held in Dubai. Here, Chief Marketing Officer, Michael O’Hara discusses the ever-increasing impact and importance of mobile technology in these exciting growth markets. In less than two weeks’ time the Dubai World Trade Center will play host to the GSMA’s Mobile 360 Series -...
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