MEF Africa


Africa’s mobile-first music scene: Antos Stella, Content Connect Africa

By | Executive Interview, Featured Post, MEF Africa

There’s huge potential in Africa’s mobile-first music scene. But you need strong local knowledge to unlock it. So says Antos Stella, managing director of Content Connect Africa. In this exclusive interview for MEF Minute, she explains why she is so excited about the market…

In the ‘mature markets’ of Europe and North America, the music industry is undergoing profound change. There’s excitement, but also trepidation. The traditional analogue model of CDs and high street shops was extraordinarily lucrative. Now, it’s gone. Re-adjusting is painful.

Read More

Africa and the shifting sands of Internet services, networks and smartphones

By | Featured Post, MEF Africa

The availability of faster networks, cheaper data tariffs and smartphones all have a part to play when it comes to driving demand for Internet services in Sub-Saharan Africa.

According to Analysys Mason, total service revenue across Sub-Saharan Africa will reach USD51.1 billion in 2021, driven by growth opportunities in mobile handset data. Here Karim Yaici, lead analyst for Analysys Mason’s The Middle East and Africa regional research programme, takes a more detailed look the market drivers.

Read More

15 stats that explore the growth of mobile in Sub-Saharan Africa

By | Analytics, Featured Post, MEF Africa, Stats Roundup

The boom in smartphone sales in Africa is slowing, despite the fact that overall mobile handset shipments were up slightly in Q2 2016, with shipments of basic feature phones rising 31.9 per cent year on year to total 29.8 million units.

That’s according to figures from IDC’s recently published Worldwide Mobile Phone Tracker, which also notes shipments of smartphones in Africa fell 5.2 per cent to 23.1 million units in the second quarter of 2016.

Read More
africa MPU2

Will NFC have an impact in the African mobile payments space?

By | Featured Post, MEF Africa

NFC technology already supports huge amounts of mobile payments around the world. Ovum forecasts that the number of consumers using it will hit 939 million by 2019 (in 2015 it was 11 million) and the value of transactions is expected to reach $115 billion, from $0.7 billion for the same period.

No surprise then that in Africa (in many ways the cradle of mobile money) it’s also beginning to take hold.

Yet whilst many experts have touted NFC as the next big thing, its appeal as a payment technology in growth markets is subject to a different set of barriers and enablers. Here Srinivas Nidugondi, Head of Mobile Financial Solutions at Mahindra Comviva takes a detailed look at the NFC trajectory in Africa.

Read More
Cape Town aerial, South Africa

AfricaCom: new models and mobile services are accelerating digital business in Africa

By | Featured Post, MEF Africa

Earlier in November, Africa’s mobile movers and shakers came together for the annual mobile and technology conference, AfricaCom. Here Rimma Perelmuter, CEO at MEF takes the pulse of the event and discusses some of the highlights of MEF’s packed programme of events, forums and workshops during the conference in Cape Town.

In previous years much of the buzz has been given over to discussing the roll-out of higher bandwidth mobile networks as Africa passes its billionth mobile subscriber and showcasing mobile success stories like the hugely popular mobile money service, M-Pesa.

Read More

Where’s the Amazon for Africa?

By | Featured Post, MEF Africa, Opinion

Africa has a Nile, but can it also have an Amazon? Tim Green – just back from AfricaCom – looks into the issues facing e-commerce hopefuls like Jumia and Konga…

Last week at AfricaCom someone was explaining to me how much Nigerians love to shop. He told me that when there’s a traffic jam in Lagos (and there’s always a traffic jam in Lagos), the traders emerge from nowhere and start selling – car to car.

“Last week, someone tried to sell me an ironing board,” he said.

Read More

Industry Views: lite apps in emerging markets

By | Featured Post, Industry Views, MEF Africa

There is a growing trend for big mobile brands to develop lite versions of their apps to hook mobile users in emerging markets. Just last month Shazam and Facebook Messenger announced that they are going lite for example.

The logic is straightforward. Unlike saturated established app economies, these markets are mobile first and represent the next billion in terms of connected mobile users. Importantly they typically have poorer network speeds and lower levels of disposable income so lite versions of apps are offered as a low data and cost solution.

We asked MEF members and the wider mobile community for their thoughts.

Read More

Stat Attack: how Africans use the mobile web, data and apps

By | Analytics, Featured Post, MEF Africa

With AfricaCom still fresh in our minds, MEF Minute takes stroll through Opera’s well-timed State Of The Mobile Web Africa report. Here are the key findings…

After 20 years of astonishing growth, the mobile market has reached the top of the S curve. It’s far from settled – and it’s certainly not boring – but the truth is in most regions, people have smartphones.

And data plans. And apps.

Read More

Doing business in Nigeria: a practical guide

By | Featured Post, MEF Africa

This week, MEF has released an essential guide to doing business in Nigeria, with detailed information on how to make the most of the opportunities in the vibrant market. Here, Miranda Smith outlines what you can expect to find in the guide, and why Nigeria is one of Africa’s most exciting markets for mobile.
MEF has long been supporting its members in Africa since the creation of MEF Africa in 2012. The region remains a key focus for MEF and we are pleased to now share our first ever Market Guide to Nigeria. This comprehensive guide to doing business in Nigeria provides key insights, practical advice and resources to help companies starting to assess the opportunities available within Sub-Saharan Africa, as well as those currently expanding their operations into the region.

Read More
Nigeria national flag on flagpole

Nigeria’s NCC consultation for the provision of Value Added Services

By | Featured Post, MEF Africa

In March 2016 the Nigerian Communications Commission (NCC) published a consultation paper on the Procedures and Guidelines for the future provision of Value Added Services in Nigeria. Its goal is to make sure that consumers are properly protected.

The proposals were broad, impacting all stakeholders directly and included the introduction of a new structure for the VAS value chain, new revenue models, proposals related specifically to the activities of the mobile operators as well as attempts to address the issue of unauthorised billing and delivery of unsolicited SMS, which is currently a big problem in Nigeria.

Read More

Subscribe to our mailing list

* indicates required