MEF Africa


13 essential stats that frame the mobile market in Sub-Saharan Africa

By | 10 things, Featured Post, MEF Africa, Mobile First Markets

As a mobile first region, the growth in Africa is relentless.

Landmarks like registering its billionth mobile subscriber have already been passed and the systematic upgrading of mobile networks to 3G and 4G LTE is enabling a flourishing mobile ecosystem that, coupled with the declining cost of smartphones is helping to galvanise the African mobile economy.

Here we take a look at the recent market trends, analysis and forecasts that show how growth in the region is taking shape.

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Cliff Central

WeChat’s African Adventure

By | Featured Post, MEF Africa, Messaging

Tencent’s WeChat has already conquered China. Can it do the same in South Africa?. Brett Loubser, CEO of Tencent Africa Services talked to MEF’s Tim Green about rising to the challenge…

Fans of South African radio DJ Gareth Cliff have an interesting way of engaging with their favourite shock jock. Basically, they can ‘add’ him. In 2014, Cliff decided to do something different with his popular show CliffCentral. He was frustrated with broadcasting rules that limited what he could say. And he was exasperated that he couldn’t engage more directly with his listeners. So he migrated the show over to WeChat.

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Game of Phones, Deloitte’s African consumer survey

By | Analytics, Featured Post, MEF Africa

Smartphones are not just a part of our lives, they are our lives.

That’s just one of the conclusions reached in Deloitte Africa’s recent consumer survey, Game of Phones.

Here Arun Babu, Partner in the Strategy & Operations practice of Deloitte Consulting in Africa and Telecommunications Leader looks more deeply at the survey results which indicate the primacy of smartphones in one of the world’s most interesting and dynamic markets.

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Cape Town aerial, South Africa

Unlocking mobile content in Africa, the Basebone imperative

By | Country Focus, Featured Content, Featured Post, MEF Africa

MEF member Basebone is now 10 years old. The company has built a business on providing mobile entertainment and value-added services through paid subscription portals across 10 countries in four continents. Its focus is on high growth, mobile first regions.

The model works. In South Africa alone the company has over 30 million paid subscriptions achieved since market entry.

Yet delivering content isn’t straightforward. Ericsson’s 2016 Global Mobility Report suggests that there is an 85 per cent mobile subscription rate in Sub-Saharan Africa (expected to reach 105 per cent by 2022, with over 1 billion mobile subscriptions). Typically there is complexity at the network level where there is a mix of devices and low to high bandwidth connectivity options.

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MEF africa (179)

Free download – regional eBulletin: Africa edition – out now

By | Featured Post, MEF Africa

As a mobile first region, the growth in Africa is relentless. Milestones like registering its billionth mobile subscriber; the systematic upgrading of mobile networks and the declining cost of smartphones continue to stimulate a dynamic pan African mobile ecosystem.

MEF’s new African regional eBulletin highlights the key trends, challenges and opportunities and showcases the business models and companies that are driving the African mobile economy.

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Africa’s mobile-first music scene: Antos Stella, Content Connect Africa

By | Executive Interview, Featured Post, MEF Africa

There’s huge potential in Africa’s mobile-first music scene. But you need strong local knowledge to unlock it. So says Antos Stella, managing director of Content Connect Africa. In this exclusive interview for MEF Minute, she explains why she is so excited about the market…

In the ‘mature markets’ of Europe and North America, the music industry is undergoing profound change. There’s excitement, but also trepidation. The traditional analogue model of CDs and high street shops was extraordinarily lucrative. Now, it’s gone. Re-adjusting is painful.

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Africa and the shifting sands of Internet services, networks and smartphones

By | Featured Post, MEF Africa

The availability of faster networks, cheaper data tariffs and smartphones all have a part to play when it comes to driving demand for Internet services in Sub-Saharan Africa.

According to Analysys Mason, total service revenue across Sub-Saharan Africa will reach USD51.1 billion in 2021, driven by growth opportunities in mobile handset data. Here Karim Yaici, lead analyst for Analysys Mason’s The Middle East and Africa regional research programme, takes a more detailed look the market drivers.

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15 stats that explore the growth of mobile in Sub-Saharan Africa

By | Analytics, Featured Post, MEF Africa, Stats Roundup

The boom in smartphone sales in Africa is slowing, despite the fact that overall mobile handset shipments were up slightly in Q2 2016, with shipments of basic feature phones rising 31.9 per cent year on year to total 29.8 million units.

That’s according to figures from IDC’s recently published Worldwide Mobile Phone Tracker, which also notes shipments of smartphones in Africa fell 5.2 per cent to 23.1 million units in the second quarter of 2016.

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africa MPU2

Will NFC have an impact in the African mobile payments space?

By | Featured Post, MEF Africa

NFC technology already supports huge amounts of mobile payments around the world. Ovum forecasts that the number of consumers using it will hit 939 million by 2019 (in 2015 it was 11 million) and the value of transactions is expected to reach $115 billion, from $0.7 billion for the same period.

No surprise then that in Africa (in many ways the cradle of mobile money) it’s also beginning to take hold.

Yet whilst many experts have touted NFC as the next big thing, its appeal as a payment technology in growth markets is subject to a different set of barriers and enablers. Here Srinivas Nidugondi, Head of Mobile Financial Solutions at Mahindra Comviva takes a detailed look at the NFC trajectory in Africa.

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Cape Town aerial, South Africa

AfricaCom: new models and mobile services are accelerating digital business in Africa

By | Featured Post, MEF Africa

Earlier in November, Africa’s mobile movers and shakers came together for the annual mobile and technology conference, AfricaCom. Here Rimma Perelmuter, CEO at MEF takes the pulse of the event and discusses some of the highlights of MEF’s packed programme of events, forums and workshops during the conference in Cape Town.

In previous years much of the buzz has been given over to discussing the roll-out of higher bandwidth mobile networks as Africa passes its billionth mobile subscriber and showcasing mobile success stories like the hugely popular mobile money service, M-Pesa.

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