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Interviews

InterviewsPersonal Data

Digital Identity interview: Andrew Bud, iProov

MEFTV speaks to Andrew Bud, MEF Global Chair and Founder and CEO of iProov, during EEMA London 2019 about the challenges of digital identity and how the industry is going about resolving the issue of reliably establishing online identity for transactions and interactions. “We found it helpful to break the…
Sam Hill
August 21, 2019
InterviewsMobile Advertising

Interview: Michael Paxman, Adjust

MEFTV speaks to Michael Paxman, Global Project Communications lead at Adjust who shares his views on the issue of mobile marketing fraud, and the extent to which it represents a problem for the industry, and how he sees the app ecosystem developing in the future. “Mobile fraud is rampant, in…
Sam Hill
August 5, 2019
Syntonic co-founders Gary Greenbaum and Rahul AgarwalInterviews

Member Interview: Syntonic

MEFTV speaks to Syntonic co-founders Gary Greenbaum and Rahul Agarwal about getting carriers into the app economy, and their three new carrier services they announced at this year’s Mobile World Congress. “Mobile carriers are not participating in the ‘app-economy’, which is about twice the size of the mobile data business…
Sam Hill
June 12, 2019
Interviews

Interview: The state of the App Economy

MEFTV speaks to James Cooper, Director of the App Promotion Summit events series, set to return to New York next month. We asked James to explain the current state of the mobile app economy and why he believes they are still central to the future of the mobile ecosystem.
Sam Hill
June 6, 2019
Guest blogInterviewsMusic

Exploring the future of the digital content space

Basebone CMO Benito Alvarez discusses the importance of carrier billing in its strategy, and the opportunities and challenges around Baseplay, its suite of digital content services for emerging markets. In emerging markets where the average amount a user can pay for content can be seen as comparatively low, it can…
Sam Hill
May 28, 2019
InterviewsMEFTV

Member Interview: SAP Digital Interconnect

MEFTV speaks to Sethu Meenakshisundaram, SAP Digital Interconnect president, who explains how intelligent interconnectivity, multichannel engagement, and operator optimization solutions enable the Experience Economy and SAP’s “X+O” strategy to help connect everyone, everything, everywhere.
Sam Hill
May 21, 2019

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