Interviews Archives - Page 22 of 34

SpotX Q&A: “Of course there can be 15 minute mobile video ads”

If video is inevitable future of mobile advertising, why can’t there be long-form ads? There can, says SpotX’s Allen Klosowski. He talked to MEF Minute about what’s coming next for video advertising on the small screen… In advertising, there are universal rules. Anyone who has studied the history of medium…

MEFApril 20, 2017

5 minutes with

5 minutes with… Ubiquity

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week CEO Dario Calogero introduces Ubiquity. Ubiquity Group is a global multi-channel messaging platform provider, focusing on ubiquitous communication for Large Enterprises, SME (small and medium-sized enterprises),…

MEFApril 12, 2017

Interviews

Viacom: “Operators are the next wave of B2B content partners”

Viacom was active in mobile content right from the get-go – working with carriers to monetise brands like MTV. A lot has changed since. Brands went direct. But now Viacom is teaming up with operators again. The company's SVP Dan Reich explained why to MEF MInute... “Our priority is to…

MEFApril 10, 2017

Enterprise Communications MEFTV

iTouch Messaging : MEMS is a rich-media messaging platform, for Africa too

Waheed Adam, Chairman of iTouch Messaging, describes a rich-media messaging solution tailored to the African markets and describes the unique challenges and solutions facing businesses bringing these services to the region. While Africa faces many technological challenges in terms of bandwidth and stable/affordable data and internet rates/services, improvements are being…

MEFApril 5, 2017

Enterprise Communications MEFTV

What’s next for enterprise messaging? CLX’s Robert Gerstmann discusses RCS

Just a few days before Mobile World Congress, Google announced plans to integrate RCS messaging in to new Android handsets. 27 mobile carriers and OEMs have agreed to make it their default-messaging app so that the newly christened ‘Android Messages’ will become a native feature of Android devices going forward.…

MEFMarch 30, 2017

Interviews

Back to the future: how voice could make operators rich again

For all the impact of text and IM, people still talk on the phone. So is there a way to make money from voice with ads? Yes, says Calldorado's Claudia Dreier-Poepperl. And operators are best placed to cash in... What happened to voice? People still speak to each other on…

Tim GreenMarch 29, 2017

Guest blog MEFTV

MMD Smart: Give em’ what they want!

Ira Cohen, VP of Business Development and Marketing for MEF Member MMD Smart reflects on an eventful MWC 2017, and how the changes seen on the show floor reflect the ongoing evolution of the mobile industry. “Is this really a mobile congress or is this the Detroit Auto Show?” was…

MEFMarch 23, 2017

Guest blog MEFTV

Telecoming: taking user experience to the next level

Telecoming´s Head of UX, David Murillo explains why now more than ever, the user experience is critical to the mobile experience – plus, MEFTV speaks to CEO Cyrille Thivat about their business and the mobile ecosystem. The latest Mobile World Congress portrayed that user behaviour patterns are one of the…

MEFMarch 16, 2017

Executive Insights Interviews Music

Executive Insights Series: Manny Teixeira, MTN

In the latest instalment of MEF’s video series supported by Mahindra Comviva, we look at how operators in developing markets are managing the transition to new value added services. Manny Teixeira, group head of digital media and services at MTN, talks to us about the next phase… Africa has begun…

Tim GreenMarch 15, 2017

10 things Personal Data Stats Roundup

16 statistics that explore the issue of consumer trust in mobile

High-profile data breaches and a growing consumer desire to know how user information is gathered, stored and brokered underlines just how central the issue of consumer trust is in mobile. Supported by Mozilla and bics, MEF's recently published Consumer Trust eBulletin explores these issues and offers insights on regulation, market…

MEFMarch 13, 2017

SpotX Q&A: “Of course there can be 15 minute mobile video ads”

5 minutes with… Ubiquity

Viacom: “Operators are the next wave of B2B content partners”

iTouch Messaging : MEMS is a rich-media messaging platform, for Africa too

What’s next for enterprise messaging? CLX’s Robert Gerstmann discusses RCS

Back to the future: how voice could make operators rich again

MMD Smart: Give em’ what they want!

Telecoming: taking user experience to the next level

Executive Insights Series: Manny Teixeira, MTN

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We won’t share your data with anyone & you can change your preferences at any time – Privacy Policy

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