Where to spend your travel marketing budget in 2016: mobile [Infographic]

By | Featured Post, Infographic

With summer holiday season fast approaching, it is time once again for travel marketers to focus their spending on the channels that matter – and for savvy professionals that means putting mobile at the centre of the mix.

This infographic from MDG Advertising notes the importance of mobile optimisation for any travel site, and the prevalence of mobile in booking and sharing among millenials. Worth noting too is the sheer increase in mobile search for travel categories across the board in 2015; hotel searches up 49 per cent, cruises, 49 per cent and airlines 33 per cent.

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Mobile financial services – bridges and barriers [infographic]

By | Infographic, Mobile Money

Mobile financial services continue to push out in every direction. From simply sending money peer-to-peer through to in-built car technology that allows drivers to pay for petrol without leaving their vehicle. Its all going on.

This infographic from Ovum and Amdocs is the result of the findings from a survey of 8,500 mobile users across 17 markets and provides insight in to user behaviour and the barriers to entry in the mobile money sphere.

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Mobile payments in China [infographic]

By | Featured Post, Infographic, MEF Asia

With a huge addressable domestic market and high smartphone penetration, consumers in China have embraced mobile payments and mobile money. As a result fintech investment is following with VCs keen to identify and support the startups that are bringing new ways to pay to market.

This infographic from Bob’s Guide explores the market trends that make China a global hot spot for fintech innovation.

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Two-factor authentication in the (mobile) enterprise [infographic]

By | Featured Post, Infographic, mobile messaging

For IT departments, allowing mobile to become a part of the computing infrastructure of an enterprise – by allowing access via mobile devices – presents real problems in terms of security and as a result IT managers are resistant.

Yet the benefits of allowing remote access or including employee devices as acceptable touch points for work related services brings benefits, introducing flexibility and upping the productivity of staff.

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Mobile money in Mexico [infographic]

By | Featured Post, Infographic, MEF LatAm

Globally, mobile financial services are becoming the preferred way for consumers to perform an array of financial services or simply interact with their bank. This trend is particularly true of growth markets where mobile is the catalyst for financial inclusion.

This infographic from Amdocs and Ovum explores how and to what extent, different consumers in three LatAm countries (Mexico, Guatemala and Columbia) use mobile financial services.

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Infographic: how much does mobile data cost in South East Asia?

By | Featured Post, Infographic, MEF Asia

The availability of smartphones and LTE networks in South East Asia is growing. But affordability of any given device is only one part of the equation. The cost of data to fuel mobile services and entertainment also impacts adoptions rates.

This infographic based on research from Tech In Asia takes a deeper look at the varying cost of mobile data in the region and maps that cost against the minimum wage in each country, calculating the estimated hours a worker has to put in to afford 1GB of data

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