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AnalyticsFeatured PostInfographic

The Power of Push [Infographic]

With 52% of people opting to receive push notifications from their apps, app analytics and marketing firm, Localytics has examined the engagement and retention rates of users who opted in compared to those who disabled push messages. The standout statistic is that there is an 88% higher engagement on average for…
August 20, 2014
Featured PostMeffysVideo

Meffys Winner Spotlight – Brandtone

With our international panel of Judges now sorting through the avalanche of submissions for Meffys 2014 (thanks to all our entrants!) we continue our series looking at some of last year's winners to find out what they've been up to since they celebrated their success in the international mobile content &…
August 15, 2014
Featured PostMobile Money

Digital Wallets – Transforming the retail experience

Srinivas Nidugondi, Senior Vice President at Mahindra Comviva heads the mobile financial Solutions business unit. Here he discusses how mobile wallets present a huge opportunity for creative merchants to add value to digital transactions, while sharing his key tips for success and the pitfalls to avoid. The way we use money has…
August 13, 2014
10 thingsFeatured Post

10 things you need to know about mobile social tech

Last year, dedicated social tech investor, Nominet Trust, launched the inaugural Nominet Trust 100 (NT100), a list of 100 inspiring international projects using technology to drive social change and make the world a better place.  The call for nominations for the second annual NT100 is now open.Research among the finalists of the…
August 7, 2014
Featured Post

Mobile Essentials – Alistair Hill, CEO, On Device Research

Alistair Hill, CEO and co-founder of global mobile sample and survey technology provider On Device Research, shares his top 10 recent stories of interest concerning all things mobile  from On Device, and across the internet. #1 Media habits of the class of 2014 1) Media habits of the class of 2014 7000…
August 4, 2014
5 minutes withFeatured Post

5 minutes with… Psonar

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Martin Rigby, CEO, introduces music streaming service Psonar. What does Psonar do? Psonar is an on-demand streaming music service, optimised for mobile, that lets people listen to music on a pay-as-you-go…
August 1, 2014
Featured PostGuest blog

Mobile banking, the safe way – AVG

Judith Bitterli, Chief Marketing Officer at AVG Technologies explores the rising popularity of mobile banking and presents some simple rules for keeping your financial information safe, and your phone protected. More American adults now bank online than don’t. As of last year, Pew Research Institute found 51% banked online. Increasingly that means mobile banking.…
July 30, 2014

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