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The Next Mobile Frontier: Global Vs Local Brands [Infographic]

By | Featured Post, Infographic
Amazon is rumoured to be planning extensions to its existing mobile content offering that could include a music streaming service and even a dedicated Amazon smartphone. However, the global online retailer is losing ground to its 'Big 3’ key competitors Apple, Google and Microsoft in emerging markets, according to research from mobile marketing expert and MEF member Upstream. The latest installment in the ‘The Next Mobile Frontier’ report shows that over...
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6 hidden factors that drive commercially successful mHealth app publishing

By | Featured Post, Guest blog
There are 6 hidden factors which distinguish financially successful mHealth app developers from the rest - Ralf-Gordon Jahns, Managing Director of research2guidance shares the results of their global study on mHealth app publishing. There are above the line factors that contribute to successful mHealth app publishing. These include “getting featured” on an app store, great design, usability and functionality of an app and highly visible advertisement campaigns. The success of these largely...
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The Mobile Data Crunch [Infographic]

By | Analytics, Featured Post, Infographic
Watching a video on Smartphone carries the same network burden as sending 500,000 text messages, that's according to this infographic from network infrastructure provider, CommScope.   Demands on mobile networks are reaching a crunch point as consumer's appetite for mobile social media, HD video content and apps are driving the rapid growth in data traffic, pegged at an 80% increase from 2012- 2013.  Seen or created an informative mobile infographic? Let us know.
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Disruption and Innovation in mobile – an expert panel’s view

By | Featured Post, Guest blog, Video
Steven Ambrose, CEO of Strategy Worx Consulting, reflects on how new mobile technologies have disrupted business models, market economies and even human society. A useful starting point for MEF’s latest webinar - on disruption and innovation in the mobile market – was to look at it from the perspective of challengers versus incumbents. Most of us work either for one of the 800lb gorillas - large mobile networks or handset manufacturers, for example...
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Has the iPad peaked? Industry Views

By | Featured Post, Industry Views
Apple’s recently announced Q2 2014 earnings broke all previous company records with growth across all product lines in all markets – all apart from the iPad. The company sold 16.4 million units in the quarter – a 16% drop from 19.5m units in the same quarter 2013. The problem? Customers will balk at paying more for a product that’s not too dissimilar from a cheaper, rival machine, regardless of that...
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5 minutes with… RealNetworks Mobile Entertainment

By | 5 minutes with, Featured Post
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Max Pellegrini, President of Mobile Entertainment at RealNetworks and MEF North America Board member introduces their Mobile Entertainment Division. What does RealNetworks’ Mobile Entertainment division do? RealNetworks creates products and services that make it easier for people to access and enjoy digital media on the devices and platforms they choose to use. The...
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New Mobile Ecosystems – Mobile 3.0

By | Featured Post, Guest blog
The global mobile industry today consists of a complex series of dynamic, interrelated ecosystems.  It’s becoming an ecosystem of ecosystems. MEF Global Chairman Andrew Bud discusses this new phase in mobile's evolution - dubbed Mobile 3.0 - and outlines the opportunities and challenges facing the many new players coming into the industry from outside the traditional mobile space. Regardless of the focus of your mobile activities, you will have business-critical relationships with other...
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5 minutes with… Fortytwo Marketing

By | 5 minutes with, Featured Post
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Elken Calleja, Head of Marketing introduces Fortytwo Marketing. What does Fortytwo Marketing  do? Fortytwo Marketing is in itself a start-up that was launched in 2013. Nevertheless since its inception it has taken over Messito, a bulk SMS marketing platform, to enhance it with new features and re-launch it...
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Paym mobile payments service launches in the UK

By | Featured Post, News
New payment service, Paym, launched in the UK yesterday, enabling bank customers to send money using just their mobile phone number. Backed and developed by The Payments Council, over 300,000 people have already registered for the new service since registration opened three weeks ago, with nine banks and building societies on board at launch. The Paym service enables even more consumers to use mobile as a fast, secure and convenient payment channel,...
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5 minutes with… Ensygnia

By | 5 minutes with, Featured Post
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Richard H Harris, Chief Executive and Co-founder of Ensygnia talks about their unique mobile payments system; MEFTV spoke to Richard at length about their business at MWC earlier this year. . What does Ensygnia do? Our Onescan app and platform enables mobile payments online, in-store and on-the-go and has applications for log-in, authentication...
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