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The World Cup of Mobile [Infographic]

By | Analytics, Featured Post, Infographic
With most of the planet firmly in the grip of World Cup fever, the IAB and OnDevice Research bring us some fascinating insights into how consumers globally are using mobile to enhance their experience of the event. 48% of people surveyed in the multi-country study plan to follow matches on their device, the second most popular option after the TV, while 20% said they plan to use their device as a second...
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Creating Conversations in the Smartphone Era

By | Featured Post, Guest blog
Stacy Adams, Vice President of Marketing at mBlox shares what you need to know about Application-to-Person SMS versus Over-the-Top messaging, and the battle for consumer mobile engagement. Today’s messaging landscape is rapidly diverging. Facebook’s acquisition of WhatsApp and Alibaba’s investment in Tango emphasizes today’s shift by consumers to over-the-top (OTT) messaging applications to communicate peer-to-peer. In contrast, the use of application-to-person (A2P) SMS messaging, the channel businesses use to engage...
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The 11th Annual Meffys Is Open!

By | Featured Post, MEF Global, Meffys, Video
It’s that time of year again, the official launch of the 11th annual Meffys – MEF’s global awards for mobile content and commerce.  Last year saw entries from over 25 countries from across the mobile ecosystem. The final will again take place on the world technology and investment stage in San Francisco as part of MEF’s Global Forum (17th – 19th November). We take a look at the new categories for...
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Bid Farewell to Siloed RTB & Programmatic Advertising by Going Cross-Device

By | Featured Post, Guest blog
Jon DeGennaro - VP of Platform Sales at  Tapad discusses the virtues of ditching the old fashioned siloed approach to mobile advertising and getting a competitive advantage by going cross-device. The digital advertising ecosystem continues to evolve incredibly fast. However, within the last five years nothing - with the possible exception of search - has changed the landscape so dramatically or grown as quickly as real-time bidding (RTB) and programmatic advertising. Amidst all of...
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Now Apple’s shifted its focus to privacy and security, maybe the industry will follow

By | Event, Featured Post, Privacy
As the biggest company in the world offers a timely reminder of the importance of building consumer Trust, MEF''s Senior Advisor for Policy & Initiatives Simon Bates reflects on the upcoming Annual Summit to be held in Washington DC with co-hosts Dentons on the 10th June, and why consumer trust and privacy remain business critical issues. MEF Consumer Trust Summit 2014 Speakers Tim Spirapani VP of Law, Policy, Government Relations Application Developers Alliance...
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Examining Trends in the Global App Economy [Infographic]

By | Analytics, Featured Post, Infographic
How does app use vary around the world? Which devices have the most app-hungry users? These questions and more and answered by MEF’s App Economy report, highlighting growth across all app categories, and suggesting the high levels of engagement in growth markets will continue to drive adoption worldwide, delivering new opportunities for the app ecosystem. MEF members can download the free report now from the MEF website.
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Growing Mobile Channel Offers Opportunities For Merchants… and Fraudsters

By | Featured Post, Guest blog
Don Bush is Vice President of Marketing at fraud and risk management solutions provider Kount who recently interviewed 2000 merchants globally in the largest survey of its kind. Here Don shares the findings of the report, revealing that while the growth of the mobile channel is beyond doubt, so too is concern about the opportunities for fraudulent activities, with a third of interviewees seeing mobile as a riskier proposition than standard e-commerce. Good news:...
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10 things you need to know about the Philippine mobile money market

By | 10 things, Featured Post, Guest blog
Mobile phone penetration in the Philippines has far exceeded the population, with an estimated 107 out of 100 Filipinos owning a mobile phone at the end of 2013. And while the country has been in the mobile money space for more than a decade, the growth potential is still huge as the majority of the population still generally prefer to pay for products and services with cash. Local operator & MEF member,...
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The Next Mobile Frontier: Global Vs Local Brands [Infographic]

By | Featured Post, Infographic
Amazon is rumoured to be planning extensions to its existing mobile content offering that could include a music streaming service and even a dedicated Amazon smartphone. However, the global online retailer is losing ground to its 'Big 3’ key competitors Apple, Google and Microsoft in emerging markets, according to research from mobile marketing expert and MEF member Upstream. The latest installment in the ‘The Next Mobile Frontier’ report shows that over...
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