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Member interview – Syntonic

By | Featured Post, MEFTV, MWC18

MEFTV speaks to Gary Greenbaum CEO & co-founder, and Rahul Agarwal, CTO & co-founder during MWC 2018, where they explain the background of Syntonic and how their business and the ecosystem is evolving for MNO’s and content service providers.

Greenbaum, referring to the Syntonic & MEF panel held earlier that day said “Last year I discussed the urgency and necessity for the carriers to transform themselves from network operators to content service providers to avoid this death spiral to zero selling commoditised voice, data, and text. And what’s happened this past year has been an explosion of exploration by all major carriers around the globe, toe dipping into the space and trying to make this transition.”

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MEF MWC18 session: how carriers can reverse declining ARPU

By | Event, Featured Post, MWC18

The last decade has been a tale of rampant growth in mobile services revenues. But who’s benefited in the $2.5T app economy? Carriers have only marginally participated. Is there a way for them to regain some of the value – and deliver products that customers love? An expert panel, supported by Syntonic, debated this topic as part of MEF’s programme of events at MWC18.

If there was a theme to this year’s Mobile World Congress, it was 5G.

Hype around the next-gen network technology loomed large on the show floor, with plentiful demos, use cases and launch announcements.

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Member interview – Kaleyra

By | Featured Post, MEFTV, MWC18

MEFTV speaks to Aniketh Jain, CEO & Co founder at Solutions Infini and Managing Director at new enterprise comms giant Kaleyra during MWC 2018, where he explains the goals of their new business and how they view the industry evolving.

“People are talking about RCS people are talking about chatbots, all of them are talking about multiple applications – messaging as a service, it will be interesting to bring all that together as one single piece, and thats where my focus is – to stitch together this product and offer it to the global customers with simplicity.”

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MEF MWC Leadership Session: consumer trust – crisis or opportunity?

By | Consumer Trust, Event, Featured Post

When people are not giving away their data, they’re having it stolen. Will billions of connected machines make this data leakage better or worse? MEF’s annual Leadership Session at MWC 2018, supported by ForgeRock, thrashed the topic out – MEF Features Editor Tim Green shares his takeaways…

It was entirely possible to come away from this MEF session with two very different conclusions…

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Is Machine Learning really boosting mobile marketing engagement?

By | Featured Post, Guest blog

Stéphanie Viriot, from MEF Member and digital security specialists Gemalto explores machine learning and how it can be harnessed to deliver practical results in mobile marketing campaigns.

Mobile Marketing is widely used now by many different actors, which is great to see, but it is still difficult to send personalized interactions and specifically tailored offers to the end-users. Consequently, threshold limits of campaign responses/acceptance rates tend to be relatively low.

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Member interview – R&D Communication

By | Featured Post, MEFTV, Messaging

MEFTV speaks to Daniele Poiero, Founder and CEO of R&D Communication about their business and some of the challenges facing the growth of the A2P SMS market.

“If we talk about barriers – regulation which is somehow lacking.. or not well controlled in some countries around the world by local governments – the industry is affected.. the consequence is the birth and growing of illegal rogues that are quite an issue for the companies that try to work properly within the business..”

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10 take-ways from MEF Connects Digital – what’s next for African digital content?

By | Featured Post, MEF Connects Digital, MEFTV, Mobile First Markets

Africa stands on the brink of a digital content revolution. A vast mobile-first audience is ready to embrace affordable streaming services in huge quantities. Well, that’s the theory. It is feasible? Last week’s MEF Connects Digital webinar, supported by Content Connect Africa, convened five insiders to find out…

There are two ways to look at the African digital content market.

The first focuses on a continent of rising economic wealth with a youthful mobile-first population hungry for entertainment.

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Member Interview: AppScatter

By | Featured Post, MEFTV

MEFTV speaks to Jason Hill, Chief Revenue Officer for AppScatter during the recent Pocket Gamer Connects event in London about their business and the future of the global app ecosystem.

“Gaming companies primarily generate revenue through mobile advertising or in-app purchasing.. if they’re just on Apple & Google they limiting their reach to customers.. ”

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Bananas, travel agents and a bunch of snowflakes: takeaways from #MWC18

By | Event Roundup, Featured Post, MWC18, Opinion

Did you buy a MWC t-shirt from the expo shop? Did you book an MWC tour? Did you wear a hat and gloves? Tim Green recalls the big news and the unexpected weirdness of MWC18…

To get the best out of Mobile World Congress you typically need three things: a sense of curiosity, business cards, energy drinks.

This year, you needed only one. A coat.

Yes, for the first time in living memory MWC was – as the Americans like to say – freaking freezing. For those of us from more Northerly regions, this was a shock. We go to Barcelona for spring sunshine not more of the same misery we get at home.

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