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12 more stats exploring consumer attitudes to the personal data economy

By | Consumer Trust, Featured Post, Personal Data Ecocnomy, Privacy

Just as smartphones have upped the ante on what can be achieved in terms of content, services and customer interactivity, the accessibility, importance and value of mobile user data has snowballed. Businesses now build commercial strategies based on hundreds of points of measurement or data-capture – the personal data economy.

In tandem, the forthcoming (May 2018) EU General Data Protection Regulation (GDPR) expands the personal data rights of EU citizens.

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That Google HTC deal: Seven big questions answered

By | Featured Post, Opinion

Why has Google bought HTC when it only just sold Motorola? Does it make money from hardware now? What happened to ads and search? And whatever will Samsung think? Tim Green chews over some of these questions following the week’s big M&A news…

By now, you’ll have heard the news. Google just bought Humongous Tinfoil Catamaran. It acquired Hipster Troll Carwash. It purchased Hold This Cat.

Confused? Then you don’t remember HTC’s 2013 marketing campaign featuring a (very expensively hired) Robert Downey Jr. The ads addressed the fact that no one knew what HTC stood for and had some fun with it.

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Self Regulating the Brazilian VAS Environment

By | Featured Post, Regulation, VAS

Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados, here explores the latest iteration of the MEF Value Added Services (VAS) Code of Practice for Brazil, now in its recently launched third edition, and examines why it is more important than ever for the health of the market.

Since 2010, the Brazilian VAS Industry has been strongly relying on MEF’s Code of Practice to tackle industry’s biggest issues and keep fraudsters out of it.

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Digital consent regulation is coming. Are you ready?

By | Consumer Trust, Digital Consent, Featured Post

Is there a right way for enterprises to ask their customers for private data? Regulators think so. In many regions, they are mandating new consent guidelines. Rimma Perelmuter, CEO of MEF, offers a summary…

Next year, the laws around data privacy in the EU will change. The General Data Protection Regulation is coming, and it will mandate new practices around the way companies active in the European Economic Area (EEA) collect, store and share customer data.

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Empowering real consumers in the personal data maze – #MyData2017

By | Featured Post, Personal Data Economy, Privacy

At the end of last month the 2nd MyData event took place. It was an ambitious 2-city location (Tallinn and Helsinki) complete with a boat trip and even a track choosing game to help delegates navigate the complexities (in case it wasn’t complicated enough!).

Here’s some of the highlights by COO Joanne Lacey, MEF’s speaker at the event which brings together a passionate community of developers, researchers, Government agencies and businesses looking to build a more human-centric approach to personal data.

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Member interview: Crazy4Media and the drive for a digital Andalusia

By | Executive Interview, Featured Post

Brit Tom Horsey has turned Crazy4Media into one of Spain’s leading mobile and digital specialists. Now, he wants to make Southern Spain a magnet for entrepreneurs and investors. He shared his vision with Tim Green…

Throughout history, Englishmen have travelled to Spain in search of adventure (and also sunshine).

Writer Laurie Lee ‘walked out one midsummer morning’ and didn’t stop till he reached Iberia. George Orwell joined the fight against Franco. More prosaically, Terry Venables won La Liga for Barcelona.

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Really nearly? The augmented reality era could start next week

By | Featured Post, Opinion

Insiders say the new iPhone will make a big feature of augmented reality. So, a decade after the tech first emerged, is this really the start the AR age? Tim Green offers his thoughts…

Ten years ago I got my first glimpse of augmented reality. An Austrian company, Wikitude, demonstrated how it could map graphics on to real world landscapes just by pointing a camera phone at them.
Wow, I thought. I told everyone I knew: this stuff will change the world.

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Gemalto: How can we meet the IoT expectations of consumers?

By | Featured Post, Insights Directory Report, Internet of Things

Didier Benkoel-Adechy of MEF Member Gemalto examines the findings from their new report on consumer’s expectations regarding the Internet of Things, and delves into what people expect to be doing with their smart connected devices in the near and distant future.

Connected devices, such as smartphones and wearables are now undoubtedly the most important and prevalent consumer devices in our lives. These machines interweave with a vast world of other connected objects that work together to improve and connect our lives. They help control and protect our homes, unlock and control our cars, and monitor our health, just to name a few use cases.

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Scan do: The rise and fall and (possible) rise of QR codes

By | Featured Post, Opinion

For a decade, the QR code was the ‘nearly’ tech. But then WeChat came along. Chinese consumers re-invented the QR code for making payments. Now, the world’s ‘EMV’ card giants have made a big commitment to the tech, as Tim Green explains…

Back in the days when I was pretending to be the editor of a B2B mobile publication, I would constantly fight to preserve my scepticism. It wasn’t always easy. In business, you meet very good sales people. It’s their job to overcome your diffidence. And they frequently do…

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MEF launches latest code of conduct for Value Added Services to advance the Brazilian mobile industry

By | Featured Post, Regulation

30th August 2017 São Paulo and London – Mobile Ecosystem Forum today launches version 3.0 of its Code of Practice for Value-Added Services in Brazil. The Code looks at how to communicate transparently with consumers in order to reduce fraudulent practices in the market.

Part of MEF’s VAS Regulation Initiative that launched in 2010 to enable the growth and sustainability of the mobile industry, the self-regulatory code is recognised by the Brazilian Telecom Authority (ANATEL) and all Mobile Network Operators as well as local and international content providers. 30 companies have signed up to Version 3.0 of the Code.

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