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What’s in store for the mobile ecosystem in 2018?

By | Featured Post, Opinion, Tech Focus

It has been another eventful year in mobile, with innovations in smartphone and associated technologies continuing apace, from the explosion in AI chatbots and the rapid proliferation of smart, connected home devices to the continued digital transformation of the fintech sector.

MEF Members did a pretty good job of spotting the trends that would shape the mobile landscape in 2017, and we continue to see the impact and development of many of those technologies.

But what innovations will 2018 bring? Once again, we asked MEF members to give us their thoughts on the tech trends for the year ahead…

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MEF members at Africacom: BulkSMS

By | Featured Post, MEF Africa, Video

After a period of uncertainly, the South African A2P market now offers stable pricing and a level playing field for aggregators, says Pieter Streicher, MD of BulkSMS.com.

He told MEF how the market is flourishing as a result.

Social media and messaging apps are hugely popular in South Africa. In fact, the country gave the world one of its first, when Mxit hit the big time. One of the reasons these apps have exploded is two factor authentication. Users can register with a text and, in so doing, there phone becomes the proof of their identity.

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How RealNetworks’ Kontxt aims to reinvigorate A2P messaging

By | Executive Interview, Featured Post, Messaging

A2P messaging is on the up. It could grow even faster if the market could classify traffic and introduce tiered pricing. But how? In this exclusive video, Max Pellegrini, president of mobile services at RealNetworks, explains one approach…

Imagine if there was only one price for a plane ticket. Everything the same, no matter the leg room, the entertainment, the food, the boarding. It would be wasteful and inefficient for everyone. Passengers would wait around for longer. Airlines would miss out on a huge amount of revenue that customers would happily pay.

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Why we need an international identity and personal data Trust Mark online

By | Consumer Trust, Featured Post, Guest blog

In this guest post, Founder and Executive Chairman of digi.me Julian Ranger discusses the concept of a trust framework for personal data, along with the potential for use of an internationally recognised symbol such as a kitemark.

The need for a trust framework to ratify who we can safely charge with holding even the most sensitive personal data from every area of our lives is becoming increasingly urgent.

As trust becomes the key consumer differentiator in an ever more data-driven and personalised world, how we identify those who will be good stewards of our digital identities has never been more important.

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5 minutes with… appScatter

By | 5 minutes with, Featured Post

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Marketing Director Simon Gannon introduces mobile app distribution specialist, appScatter.

appScatter distributes, manages and monitors mobile apps across multiple app stores worldwide. The platform offers unrivalled audience reach, efficient app management and centralised reporting. By distributing apps across the best app stores globally, brands, agencies and developers use appScatter to more effectively manage app portfolios and dramatically increase revenue.

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Executive Insights: Carrier Billing Global Outlook & Opportunities – Herman Singh, MTN Group

By | Carrier Billing, Executive Interview, Featured Post

How is ‘charge to bill’ powering Africa’s booming mobile commerce market? In a second exclusive carrier billing video supported by Bango, we hear the insights of Herman Singh, chief digital officer of MTN Group…

Africans love music and gaming. Ok, everyone loves music and gaming. But Africa is, of course, the mobile-first continent, so the way that its people consume entertainment has developed a little differently from the rest of the world. In short, the phone rules. But not necessarily the smartphone. And not necessarily apps.

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Executive Insights: Carrier Billing Global Outlook and Opportunities – Guillermo Escofet, Ovum

By | Carrier Billing, Executive Interview, Featured Post, Video

In the first of an exclusive new video series supported by Bango, we examine the state of the carrier billing market. Here, Guillermo Escofet, principal analyst at Ovum, gives an overview of the space and explains its rapid growth since 2014…

Carrier billing is on a tear. After a period of stagnation, it is now growing faster than operator data income (by total transactional revenue). And by 2022, it will transact more than global SMS revenue.

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A2P messaging : RCS, Fraudulent Vendors and Data Security

By | Featured Post, Guest blog, Messaging

Waheed Adam, Chairman of iTouch Messaging, describes the challenges facing businesses using A2P SMS and the negative impact fraudulent messaging providers have on the industry, and the work being undertaken by MEF to educate the market.

SMS remains a reliable and accepted form of communication both by enterprise and consumer. Its position may have shifted when it comes to P2P communications, however it still remains number one when it comes to A2P messaging. A2P messaging is still growing on a global scale proving true that its use is still unlocking value in the market place.

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Messaging and SMS World Awards 2017 – the finalists

By | Event, Featured Post

Next week is Messaging & SMS World 2017 in London where MEF’s Future of Messaging Programme will be hosting expert sessions providing guidance on how businesses can transition to the next phase of enterprise messaging.

The event also see the return of the Messaging and SMS World Awards, bringing together leading names from across the mobile ecosystem to celebrate innovation, best customer solutions and excellence in the global messaging marketplace while recognising global achievements and success over the last 12 months.

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Consumer Trust, regulation and the mobile opportunity

By | Featured Post, Regulation

MEF CEO Rimma Perelmuter explores the consumer trust regulatory paradigm in this excerpt from a guest chapter of The Global Legal Group (GLG) ‘s latest lnternational Comparative Legal Guide to Telecoms, Media & Internet Laws & Regulations in association with MEF. The whole guide is available to download now.

Fifteen years ago, mobile content and services extended to simple Java games and ringtones or as text-to-vote platforms that encouraged viewers to interact with their favourite reality TV shows. Very little, apart from the mobile number, was tracked or known about the consumers that used them.

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