Microsoft is creating a single ‘store experience’ for all of its devices. It’s giving developers the option to write once for any device from tablet to 88 inch Surface Hub – and it believes direct carrier billing will be key to monetising this content post-sale. In a third exclusive DCB video supported by Bango, Grahame Riddell, Microsoft’s Director of Carrier Billing, explains why.
There’s a received wisdom that direct carrier billing is for spontaneous digital purchases only. Or for low-ticket items where a friction-free purchase really counts.