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The AppsAfrica Awards 2017 Finalists – Part 1

By | Featured Post, MEF Africa

MEF is proud to be a supporting partner of the annual AppsAfrica.com Innovation Awards 2017, celebrating the best in mobile and tech from across Africa.

Now in their third year, the awards supported by Boomplay Music, Basebone, BBM, Content Connect Africa and Mobile Monday South Africa (MOMO) attracted over 300 submissions from across 31 countries, and are judged by an independent panel of leading industry experts from across the ecosystem.

For the full list of finalists check out the AppasAfrica website – but now lets take a closer look at the finalists from three of the categories, Best Social Messaging, Disruptive Innovation and Best African App awards

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SMS is a powerful channel for call centers

By | Featured Post, Guest blog

Charlotte Newby, Head of Corporate Communications, at MEF Member DIMOCO shares how SMS can be used by large and small businesses to improve customer interactions, and how call centers can take advantage of the many benefits A2P SMS can offer, using them to reduce costs and help to win over customers.

The most common use for Application-to-person (A2P) SMS is to communicate with consumers, authenticate online services and deliver time-sensitive alerts. As SMS is supported by all handsets, it has proven itself an effective and expansive method of communication.

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Cool, Creepy or Dangerous? 5 Key Lessons from the IAPP ANZ Summit

By | Featured Post, Guest blog, Privacy

Senior Customer Success Manager Linden Dawson shares her takeaways from the International Association of Privacy Professionals ANZ Summit in Sydney, and how marketers can stay on the right side of the “creepy line” when personalising advertising.

Privacy and the “creepy line” were hot topics of discussion last week at the International Association of Privacy Professionals (IAPP) ANZ Summit held in Sydney. We’re all familiar with the creepy factor online at this point; we’ve all searched for a pair of shoes or a piece of furniture only to be stalked around the Internet for the next few days with banners for those items showing up on website after website.

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Q4 events round-up

By | Event Roundup, Featured Post

Get the lowdown on all of the upcoming events from MEF and our partners all over the world, including details of exclusive discounts and benefits for MEF Members…

Capacity Europe is the largest annual meeting in Europe for the global carrier community. Uniting voice & data businesses to purchase & sell annual trading agreements and offering new partnership opportunities with OTTs, content and cloud providers, data centres, IXPs and ISPs.

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What is the Outlook for Chat Bots in Financial Services?

By | Featured Post, Guest blog

Rob Malcolm, VP Marketing & Online Sales at CLX Communications, here outlines the potential for chat bots to improve customer relationships, as shaped by the pioneering work of financial services companies in bringing the tech to the fore.

In January 2017, a customer agent called Jim set a world record for paying a claim on behalf of the insurance start-up Lemonade.

It took Jim just three seconds to cross reference the claim with the customer’s policy, run anti-fraud algorithms and send wiring instructions to the bank.

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Industry views: New mobile tech and trends

By | Featured Post, Industry Views, Opinion

Recent hardware releases from some of the most influential players in the mobile ecosystem have introduced the latest wave of mobile and IoT technology with some eye catching features focusing on privacy, security and new ways for consumer’s to use their phones.

Google unveiled their 2nd generation of Pixel phones as well as a host of smart home hardware and peripherals just weeks after Apple’s annual event where they showed off the iPhone 8 and iPhone X and a new sim-ready watch. There was also a major hardware push from Amazon with a newly updated range of connected smart-home accessories.

We asked MEF Members for their thoughts on the new hardware and strategies – here’s what they said.

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How Text Messaging Bridges the Empathy Gap

By | Featured Post, Insights Directory Report, Messaging, mobile messaging

Oisin Lunny, Chief Evangelist at OpenMarket, discusses how enterprises are harnessing ’empathy’ to deliver a uniquely tailored and exceptional customer experience for their users, as explored in depth in their new eBook, the Empathetic Interaction.

Take a moment to think about the last communication you had with a friend, colleague, family member, or business. While many of our minds will wander to the last face-to-face interaction we experienced, that probably isn’t the case.

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Consent-giving machines? GDPR gone global? 13 insights from the MEF Connects Digital panel…

By | Consumer Trust, Featured Post, MEF Connects Digital

Last week, four experts reflected on the profound difficulty of ‘getting digital consent right’. And the huge upside when you do. Here are the highlights of the first MEF Connected Digital live video webinar…

Can a machine give consent? Why do consumers hate privacy policies so much? How can you present consent forms on a small mobile screen? Or no screen at all?

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Identity fraud is everywhere: here’s how to improve market fraud scoring systems

By | Featured Post, Guest blog, mobile messaging

Stéphanie Viriot from MEF Member Gemalto examines a specific form of fraud – SIM card swap – where fraudsters can hijack a users phone by assuming their identity in interactions with their mobile network operator.

A particular type of fraud has emerged in various countries. In markets where prepaid subscriber rates are high and SMS OTP mechanism is still heavily used by banks and service providers; criminals seized on vulnerabilities in existing processes to renew a subscription via SIM card swap.

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Marketing automation: a market to grow more and more

By | Featured Post, Mobile Advertising

Ubiquity assesses the growing role of mobile marketing automation as their new white paper explores how the tech and digital transformation will disrupt relationships between customers and enterprises.
Estimates are constantly trending upwards: the marketing automation software market is set for for significant increases.
According to recent research from Grand View Research, the global market is forecast to reach a value of $ 7.63 billion by 2025. The benefits of adopting marketing automation tech have been proved to be fundamental: adopters save time, costs and resources, resulting in quality leads.

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