MEF member Basebone is now 10 years old. The company has built a business on providing mobile entertainment and value-added services through paid subscription portals across 10 countries in four continents. Its focus is on high growth, mobile first regions.
The model works. In South Africa alone the company has over 30 million paid subscriptions achieved since market entry.
Yet delivering content isn’t straightforward. Ericsson’s 2016 Global Mobility Report suggests that there is an 85 per cent mobile subscription rate in Sub-Saharan Africa (expected to reach 105 per cent by 2022, with over 1 billion mobile subscriptions). Typically there is complexity at the network level where there is a mix of devices and low to high bandwidth connectivity options.