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GDPR: Navigating the Business Responsibilities and Opportunities

By | Consumer Trust, Featured Post

5 days into the launch of GDPR, MEF CEO Rimma Perelmuter joined Katryna Dow, founder and CEO of Meeco, Amanda Long, Director-General of Consumers International, Shadi Razak, CTO of Cynation, and moderator Mark Little, senior manager at GSMAi for a keynote panel at the m360 Privacy & Security Event in The Hague to reflect on what we’ve learned to date and what lies ahead.

As reported on Mobile World Live, ‘Experts say consumers are wising up on personal data’ the panel stressed the challenges companies face in building trust with users and what needs to change in order for GDPR regulation to achieve on its full potential.

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Delivering GDPR into Orange Group

By | Featured Post, Regulation

The GDPR special edition of MEF’s eBulletin series, supported by CLX Communications, highlights the perspectives of the diverse MEF membership and experts on their path to preparing for GDPR compliance.

Here, Fabien Venries, Head Of Privacy & Marketing Stream – Data Strategy & Governance At Orange discusses the daunting challenge of meeting the obligations of GDPR for a complex organisation the size of Orange group, as well as the cultural changes necessary to successfully implement the new regulation. Download the eBulletin for more unique articles and insights now.

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A Guide to GDPR & Enterprise Messaging

By | Featured Post, Messaging

The GDPR special edition of MEF’s eBulletin series, supported by CLX Communications, highlights the perspectives of the diverse MEF membership and experts on their path to preparing for GDPR compliance.

Here, Rob Malcolm VP of Marketing and Online Sales at CLX Communications discusses GDPR’s impact on the Enterprise messaging space, and highlights aspects of the new regulation businesses should prepare for. Download the eBulletin for more unique articles and insights now.

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New Member Round-Up

By | Featured Post, New Members

Welcome new members! – showcasing the newest companies in our global community.

Apprentice Valley is a subsidiary of Ocean on 76 and a digital consulting firm which, through its formidable set of digital competencies, is able to offer end-to-end New Media solutions to enterprises.

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Member interview – MCP Insight

By | Featured Post, MEF @ MWC

MEFTV speaks to Declan Pettit, Co-founder and Director of MCP Insight during MWC 2018, where he discusses the need for regulatory monitoring of carrier billing services and some of the kinds of mobile fraud they see.

“I think [consumers] are less aware of the nature, extent and seriousness of the current defrauding that’s going on, because a lot of whats happening is automated – its bot controlled – so if you take for instance auto subscribing which is very commonplace currently, and especially in an in-app channel

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Executive Insights Series: James Lasbrey, director of carrier relations, Nexmo

By | Executive Interview, Featured Post

Everyone likes the idea of conversational commerce. But it only truly works when a customer can talk to a brand across any channel – voice, text, OTT, push. So says James Lasbrey, director of carrier relations at Nexmo. He conversed with MEF in an exclusive video interview…

In 2015, a photo went viral and started to appear in powerpoint presentations all over the world.

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The race to automate customer experiences across rich media messaging channels

By | Featured Post, MEFTV, Messaging, MWC18

Alex Klose, VP of Marketing at IMImobile, looks at the opportunity for enterprises to differentiate customer experience by combining new rich-media messaging channels such as RCS (Rich Communication Services) with customer journey automation platforms.

There is no doubt that consumers have a huge desire for messaging-based experiences. In fact, 66% of consumers prefer to reach brands, or be reached by brands through messaging apps, and two-thirds expect to increase their engagement with businesses via messaging channels over the next two years.

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MEF CEO named Trust Leader of the Year

By | Consumer Trust, Featured Post

Last month identity leaders and experts gathered in Washington for the annual KNOW Identity Conference, which featured the 2nd annual KNOW Awards, celebrating the most compelling start-ups, individuals, and identity organisations of the year.

Rimma Perelmuter, MEF’s CEO won the Trust Leader of the Year and reflecting on the awards, Travis Jarae CEO of One World Identity (OWI) said: “We are thrilled to announce Rimma Perelmuter as this year’s Trust Leader of the Year at KNOW 2018 in recognition of her critical role and advocacy on the importance of trust in data-driven services.”

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Why You Should Care About RCS Business Messaging – mGAGE

By | Event, Featured Post, Guest blog, Messaging

Nick Millward, VP of Commercial & Product explores the use cases of Rich Communications Services (RCS) and how they will provide advanced messaging for consumers across a variety of types of service.

At the recent Mobile World Congress Barcelona 2018, one of the hottest trends was RCS (Rich Communication Services) business messaging. Google announced at the show that more than 50 global carriers in 40 countries now support RCS – a significant step forward in terms of industry acceptance, with another 50 carriers expected to launch RCS before the end of the year.

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5 minutes with….BulkSMS

By | 5 minutes with, Featured Post

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Dr. Piet Streicher, MD of

BulkSMS is a global A2P SMS messaging service provider offering innovative solutions, enabling our customers to communicate their short and relevant messages using self-service or API products. We offer large, medium and small organisations in the commercial, public, government and non-profit sectors, the ability to send person–to-person, application-to-person and application-to-application SMS messages. Our SMS gateway connects to over 900 mobile networks.

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