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Interview: ITW Global Leaders’ Forum on tackling fraud

By | Executive Interview, Featured Post, Messaging

MEF’s fight against messaging fraud has been welcomed by the management organisation for the ITW Global Leaders’ Forum. Why? Because it’s waging a similar war on voice scams. Here, Jussi Makela, Director of the GLF, talks about the two programmes, and how GLF and MEF are working together.

People hate premium voice line fraud.

For obvious reasons. Carriers hate voice fraud too. It causes horrible PR damage. Oh, and it costs around $17bn a year. That’s why, in March 2018, the international wholesale voice community decided to do something about it.

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MEF Member news, July 23

By | Featured Post, Member News Round-up

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Telecom company Ooredoo is offering travellers from Oman three times more data as part of its Passport World bundle. Available from July 17 to September 16, Passport World subscribers will be eligible for more data abroad at no additional cost.

Furthermore, users will get 30 voice minutes along with their bundle, which includes making local calls within the roaming country, calling back to Oman and receiving calls while they are travelling.

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The four noble truths of digital sovereignty

By | Featured Post, Opinion

Michael Becker, an expert advisor on identity & personal information management solutions, shares a unique insight into what it really means to participate in the digital economy, and how we as consumers, can balance the risks and many rewards.

People reap tremendous value and convenience when participating in the digital economy, but each time they do they put their privacy and personal security at risk since people’s identities and personal information power a sizable portion of the digital economy. And not just the digital economy, our identity and personal information is giving birth to the personal information economy, and once this economy matures market opportunities and rules will be vastly different.

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Brazil is on the verge of its new Data Privacy Law

By | Featured Post, Guest blog, MEF LatAm

Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados discusses the ongoing debate in the Brazilian legislature surrounding the adoption of GDPR-like rules governing data privacy for the country.

At the end of May the House of Representatives in Brazil approved the Bill of Law 4060/2012 that would establish a General Data Privacy Law in the country. On this week, given the strong engagement of internet rights NGOs, trade associations, government authorities and luminaries of the academia and legal sectors, Senator Renato Ferraço…

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MEF Connects Digital – what’s up with the blockchain?

By | Featured Post, MEF Connects Digital

During the mid-nineties, consumers and investors discovered the idea of ‘interactivity’. Before long, companies started to add the word ‘interactive’ to their names. It was good for business. Soon after, they did it again with ‘dotcom’. Is there a equivalent magic word for the 2010s? How about blockchain?

Don’t scoff. It’s already happening. In December 2017, the Long Island Iced Tea Corp changed its name to Long Blockchain Corp. It said the re-brand reflected its desire to partner with companies working on the decentralising tech.

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GDPR: Profiling And The Mobile Ecosystem

By | Featured Post, Guest blog, Regulation

The GDPR special edition of MEF’s eBulletin series, supported by CLX Communications, highlights the perspectives of the diverse MEF membership and experts on their path to preparing for GDPR compliance.

Personal profiling has long-since been the bedrock of how data is used in the digital economy. It can, divulge a users location, help track usage patterns across devices or set up recommendations for online shopping. GDPR in many ways is rock, paper and scissors to the business of profiling. Here GDPR analyst and author of “Applying the GDPR. Privacy Rules for the Data Economy” Chiara Rustici, discusses profiling and the importance of compliance.

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10 digital marketing campaign stats you probably didn’t know

By | 10 things, Featured Post

Daniel Nunez Rodriguez, Product Lead for Instant Ads, an intraprenurial initiative at Telefónica Innovation shares ten key facts about digital marketing campaigns, digging into the intricacies of how success is measured, where mobile fits in to the picture of how consumers are exposed to campaigns and some of the technical barriers and opportunities for creating a successful digital campaign.

In 2017 Digital Advertising investment surpassed TV as the preferred media channel for marketers to pour their marketing dollars, accounting for $200B in total. Digital Advertising is also a healthy industry growing at a steady 20% YoY and projected to be a +$400B industry by 202

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Q2 – Q3 Events Round-up

By | Event Roundup, Featured Post

Get the lowdown on all of the upcoming events from MEF and our partners, including details of exclusive discounts and benefits for MEF Members…

Join EEMA for one of Europe’s most important events in the privacy, e-identity, security and trust calendar.

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Member Interview – Neomobile

By | Featured Post, MEFTV

MEFTV speaks to Flavio Pallotti, EVP Digital Entertainment at Neomobile during MWC 2018, where he explains the company’s move to an all encompassing digital group, Digital GO.

“Neomobile in the last couple of years has been moving its core business from a pure mobile content and monetisation player to a full digital group. This is something we have seen here at MWC: there has been lots of focus on artificial intelligence, providing chat bots for customer support …

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Permission in an era of privacy and consent

By | Featured Post, Regulation

The recently published GDPR special edition of MEF’s eBulletin series, supported by CLX Communications, highlights the perspectives of the diverse MEF membership and experts on their path to preparing for GDPR compliance.

From data accuracy to consent and repermissioning, Jim Conning, Managing Director of Royal Mail Data Services, here highlights five key enterprise challenges of the General Data Protection Regulation.

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