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New Member Round-Up

By | Featured Post, New Members | No Comments

Welcome new members! – showcasing the newest companies in our global community.

Apprentice Valley is a subsidiary of Ocean on 76 and a digital consulting firm which, through its formidable set of digital competencies, is able to offer end-to-end New Media solutions to enterprises.

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Member interview – MCP Insight

By | Featured Post, MEF @ MWC

MEFTV speaks to Declan Pettit, Co-founder and Director of MCP Insight during MWC 2018, where he discusses the need for regulatory monitoring of carrier billing services and some of the kinds of mobile fraud they see.

“I think [consumers] are less aware of the nature, extent and seriousness of the current defrauding that’s going on, because a lot of whats happening is automated – its bot controlled – so if you take for instance auto subscribing which is very commonplace currently, and especially in an in-app channel

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Executive Insights Series: James Lasbrey, director of carrier relations, Nexmo

By | Executive Interview, Featured Post

Everyone likes the idea of conversational commerce. But it only truly works when a customer can talk to a brand across any channel – voice, text, OTT, push. So says James Lasbrey, director of carrier relations at Nexmo. He conversed with MEF in an exclusive video interview…

In 2015, a photo went viral and started to appear in powerpoint presentations all over the world.

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The race to automate customer experiences across rich media messaging channels

By | Featured Post, MEFTV, Messaging, MWC18

Alex Klose, VP of Marketing at IMImobile, looks at the opportunity for enterprises to differentiate customer experience by combining new rich-media messaging channels such as RCS (Rich Communication Services) with customer journey automation platforms.

There is no doubt that consumers have a huge desire for messaging-based experiences. In fact, 66% of consumers prefer to reach brands, or be reached by brands through messaging apps, and two-thirds expect to increase their engagement with businesses via messaging channels over the next two years.

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MEF CEO named Trust Leader of the Year

By | Consumer Trust, Featured Post

Last month identity leaders and experts gathered in Washington for the annual KNOW Identity Conference, which featured the 2nd annual KNOW Awards, celebrating the most compelling start-ups, individuals, and identity organisations of the year.

Rimma Perelmuter, MEF’s CEO won the Trust Leader of the Year and reflecting on the awards, Travis Jarae CEO of One World Identity (OWI) said: “We are thrilled to announce Rimma Perelmuter as this year’s Trust Leader of the Year at KNOW 2018 in recognition of her critical role and advocacy on the importance of trust in data-driven services.”

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Why You Should Care About RCS Business Messaging – mGAGE

By | Event, Featured Post, Guest blog, Messaging

Nick Millward, VP of Commercial & Product explores the use cases of Rich Communications Services (RCS) and how they will provide advanced messaging for consumers across a variety of types of service.

At the recent Mobile World Congress Barcelona 2018, one of the hottest trends was RCS (Rich Communication Services) business messaging. Google announced at the show that more than 50 global carriers in 40 countries now support RCS – a significant step forward in terms of industry acceptance, with another 50 carriers expected to launch RCS before the end of the year.

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5 minutes with….BulkSMS

By | 5 minutes with, Featured Post

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Dr. Piet Streicher, MD of BulkSMS.com.

BulkSMS is a global A2P SMS messaging service provider offering innovative solutions, enabling our customers to communicate their short and relevant messages using self-service or API products. We offer large, medium and small organisations in the commercial, public, government and non-profit sectors, the ability to send person–to-person, application-to-person and application-to-application SMS messages. Our SMS gateway connects to over 900 mobile networks.

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Executive Insights Series: Rob Malcolm, VP of Marketing and Online Sales, CLX Communications

By | Executive Interview, Featured Post

Think A2P is big business now? Wait until consumers start having free-flowing chat sessions with intelligent robot agents. The numbers will be eye-watering. So says, CLX’s Rob Malcolm. But it won’t happen overnight…

It’s possible to break down the history of mobile messaging into four eras. In the first one, when SMS was launched, telecoms engineers used the channel to speak to fellow engineers. Later, users started to message each other. Then came A2P messaging, with businesses sending texts to customers.

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Hungama’s Neeraj Roy on building a ‘Netflix for south Asians’

By | Featured Post, MEFTV, MWC18

India’s Hungama Mobile dominates digital entertainment for the world’s south Asia population. It reaches 40 million people in 50 countries. In an exclusive video, Hungama’s CEO Neeraj Roy describes the journey and the future…

In the early years of the 21st century, there was a mobile entertainment revolution. A group of pioneering companies realised phones could do far more than deliver talk and text. The market for ringtones, wallpapers, alerts and screensavers was born.

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Rich Communication Services are Coming

By | Featured Post, Guest blog

Gavin Patterson, Chief data analyst at Mobilesquared discusses the promise of RCS and the services they could bring, ahead of a MEF Future of Messaging Workshop at ITW 2018.

The buzz around RCS enterprise messaging at Mobile World Congress in Barcelona this year was intense. The entire value chain appeared to unite in publicising various trials that showcased uplifts in click through rates compared to SMS, increased customer satisfaction rates compared to SMS and, perhaps most importantly, increased conversion rates compared to SMS.

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