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The four noble truths of digital sovereignty

By | Featured Post, Opinion | No Comments

Michael Becker, an expert advisor on identity & personal information management solutions, shares a unique insight into what it really means to participate in the digital economy, and how we as consumers, can balance the risks and many rewards.

People reap tremendous value and convenience when participating in the digital economy, but each time they do they put their privacy and personal security at risk since people’s identities and personal information power a sizable portion of the digital economy. And not just the digital economy, our identity and personal information is giving birth to the personal information economy, and once this economy matures market opportunities and rules will be vastly different.

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Brazil is on the verge of its new Data Privacy Law

By | Featured Post, Guest blog, MEF LatAm | No Comments

Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados discusses the ongoing debate in the Brazilian legislature surrounding the adoption of GDPR-like rules governing data privacy for the country.

At the end of May the House of Representatives in Brazil approved the Bill of Law 4060/2012 that would establish a General Data Privacy Law in the country. On this week, given the strong engagement of internet rights NGOs, trade associations, government authorities and luminaries of the academia and legal sectors, Senator Renato Ferraço…

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MEF Connects Digital – what’s up with the blockchain?

By | Featured Post, MEF Connects Digital | No Comments

During the mid-nineties, consumers and investors discovered the idea of ‘interactivity’. Before long, companies started to add the word ‘interactive’ to their names. It was good for business. Soon after, they did it again with ‘dotcom’. Is there a equivalent magic word for the 2010s? How about blockchain?

Don’t scoff. It’s already happening. In December 2017, the Long Island Iced Tea Corp changed its name to Long Blockchain Corp. It said the re-brand reflected its desire to partner with companies working on the decentralising tech.

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GDPR: Profiling And The Mobile Ecosystem

By | Featured Post, Guest blog, Regulation | No Comments

The GDPR special edition of MEF’s eBulletin series, supported by CLX Communications, highlights the perspectives of the diverse MEF membership and experts on their path to preparing for GDPR compliance.

Personal profiling has long-since been the bedrock of how data is used in the digital economy. It can, divulge a users location, help track usage patterns across devices or set up recommendations for online shopping. GDPR in many ways is rock, paper and scissors to the business of profiling. Here GDPR analyst and author of “Applying the GDPR. Privacy Rules for the Data Economy” Chiara Rustici, discusses profiling and the importance of compliance.

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10 digital marketing campaign stats you probably didn’t know

By | 10 things, Featured Post | No Comments

Daniel Nunez Rodriguez, Product Lead for Instant Ads, an intraprenurial initiative at Telefónica Innovation shares ten key facts about digital marketing campaigns, digging into the intricacies of how success is measured, where mobile fits in to the picture of how consumers are exposed to campaigns and some of the technical barriers and opportunities for creating a successful digital campaign.

In 2017 Digital Advertising investment surpassed TV as the preferred media channel for marketers to pour their marketing dollars, accounting for $200B in total. Digital Advertising is also a healthy industry growing at a steady 20% YoY and projected to be a +$400B industry by 202

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Member Interview – Neomobile

By | Featured Post, MEFTV | No Comments

MEFTV speaks to Flavio Pallotti, EVP Digital Entertainment at Neomobile during MWC 2018, where he explains the company’s move to an all encompassing digital group, Digital GO.

“Neomobile in the last couple of years has been moving its core business from a pure mobile content and monetisation player to a full digital group. This is something we have seen here at MWC: there has been lots of focus on artificial intelligence, providing chat bots for customer support …

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Permission in an era of privacy and consent

By | Featured Post, Regulation | No Comments

The recently published GDPR special edition of MEF’s eBulletin series, supported by CLX Communications, highlights the perspectives of the diverse MEF membership and experts on their path to preparing for GDPR compliance.

From data accuracy to consent and repermissioning, Jim Conning, Managing Director of Royal Mail Data Services, here highlights five key enterprise challenges of the General Data Protection Regulation.

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GDPR: Navigating the Business Responsibilities and Opportunities

By | Consumer Trust, Featured Post | No Comments

5 days into the launch of GDPR, MEF CEO Rimma Perelmuter joined Katryna Dow, founder and CEO of Meeco, Amanda Long, Director-General of Consumers International, Shadi Razak, CTO of Cynation, and moderator Mark Little, senior manager at GSMAi for a keynote panel at the m360 Privacy & Security Event in The Hague to reflect on what we’ve learned to date and what lies ahead.

As reported on Mobile World Live, ‘Experts say consumers are wising up on personal data’ the panel stressed the challenges companies face in building trust with users and what needs to change in order for GDPR regulation to achieve on its full potential.

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Delivering GDPR into Orange Group

By | Featured Post, Regulation | No Comments

The GDPR special edition of MEF’s eBulletin series, supported by CLX Communications, highlights the perspectives of the diverse MEF membership and experts on their path to preparing for GDPR compliance.

Here, Fabien Venries, Head Of Privacy & Marketing Stream – Data Strategy & Governance At Orange discusses the daunting challenge of meeting the obligations of GDPR for a complex organisation the size of Orange group, as well as the cultural changes necessary to successfully implement the new regulation. Download the eBulletin for more unique articles and insights now.

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