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Consumer Trust, regulation and the mobile opportunity

By | Featured Post, Regulation | No Comments

MEF CEO Rimma Perelmuter explores the consumer trust regulatory paradigm in this excerpt from a guest chapter of The Global Legal Group (GLG) ‘s latest lnternational Comparative Legal Guide to Telecoms, Media & Internet Laws & Regulations in association with MEF. The whole guide is available to download now.

Fifteen years ago, mobile content and services extended to simple Java games and ringtones or as text-to-vote platforms that encouraged viewers to interact with their favourite reality TV shows. Very little, apart from the mobile number, was tracked or known about the consumers that used them.

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Reflections on Africa.com: how mobile-first Africa is putting itself in the picture

By | Featured Post, MEF Africa | No Comments

Last week MEF and its African membership arrived in Cape Town for the 20th Africa.com conference. Here, MEF CEO Rimma Perelmuter, reflects on a week of uniquely African energy and optimism.

On the Cape Town waterfront is the new Zeitz Museum of Contemporary Art Africa. This spectacular building – a converted grain silo overlooking the Atlantic – has been open just a few weeks. Inside, the gallery offers a showcase of the very best of contemporary African art. The project is a clear testament to the growing confidence of the African continent and its uniquely diverse and powerful voices.

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Legal guide to global telecoms regulation + consumer trust

By | Consumer Trust, Digital Consent, Featured Post | No Comments

The Global Legal Group (GLG), the independent, London-based legal market specialists has released its latest lnternational Comparative Legal Guide to Telecoms, Media & Internet Laws & Regulations in association with MEF.

MEF CEO Rimma Perelmuter has contributed one of three general chapters to the guide, exploring the work undertaken by MEF and its members in better understanding the role of consumer trust in the proliferation of mobile goods and services, and how recent and impending changes to regulations may affect the industry and how businesses need to think about personal data.

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AppsAfrica.com awards – the winners

By | Event Roundup, Featured Post | No Comments

The 2017 AppsAfrica.com Awards Winners were announced this week.

MEF was pleased to support the awards and host the pan-African mobile and tech party at the Shimmy Beach Club in Cape Town, South Africa at the MEF Connects African Networking party. The Awards were supported by Boomplay Music, Africa Tech Summit Kigali, Basebone, BBM, and Mobile Monday South Africa (MOMO).

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It’s time for Mobile Network Operators to take their piece of the mobile advertising pie

By | Featured Post, Guest blog, Opinion, Privacy | No Comments

Fred Martinent, Product Marketing Director at Gemalto envisions how mobile operator marketeers can take advantage of impending regulatory changes and the opportunities they will present to boost revenues from digital advertising – and how to convince management of your winning strategy.

Buzz…buzz…buzz…the shrill noise of your alarm clock wakes you with a jolt. You haphazardly reach over to press the snooze button but then you remember that today is D-Day.

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The AppsAfrica Awards 2017 Finalists – Part 3

By | Featured Post, MEF Africa | No Comments

MEF is proud to be a supporting partner of the annual AppsAfrica.com Innovation Awards 2017, celebrating the best in mobile and tech from across Africa and held tonight in Cape Town.
Now in their third year, the awards supported by Boomplay Music, Basebone, BBM, Content Connect Africa and Mobile Monday South Africa (MOMO) attracted over 300 submissions from across 31 countries, and are judged by an independent panel of leading industry experts from across the ecosystem.

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The impact of RCS on SMS

By | Featured Post, Guest blog, mobile messaging | No Comments

Nick Lane, Chief Insight Analyst at Mobilesquared discusses the findings of a recent study that analyses insights into 69 mobile operators and shares his views on the impact of Rich Communications Services (RCS).

The GSMA paints a bright future for Rich Communication Services (RCS), forecasting that it could be worth $74 billion by 2021, and believes that ultimately, RCS will replace SMS altogether.

RCS will provide a secure ecosystem in which messages can be sent without the threat of grey route traffic undermining pricing models and disintermediating the mobile operators, which has blighted the A2P SMS space.

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The AppsAfrica Awards 2017 Finalists – Part 2

By | Featured Post, MEF Africa | No Comments

In the second part of our overview of the finalists, we take a look at three more categories: the Enterprise Solution Award, News and Entertainment Award and the Educational Award. Check out part 1 for details of the other categories’ finalists.

MEF is proud to be a supporting partner of the annual AppsAfrica.com Innovation Awards 2017, celebrating the best in mobile and tech from across Africa.

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Is PCI about to usher in the Age of PoM?

By | Featured Post, Guest blog, Insights Directory Report, Security | No Comments

The security of digital payments is of key importance to the continued growth of the sector, and the mobile ecosystem. David Poole, Global Head of Mobile POS Solutions at MYPINPAD here explains the latest developments in the standardisation of payment security and why they may represent a seismic shift in the industry.

Troy Leach, the Chief Technology Officer at the Payment Card Industry Security Standards Council (PCI SSC) recently announced the creation of a new, major, payment standard, designed to enable the secure entry of PIN in to merchants’ smartphones and tablets.

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The AppsAfrica Awards 2017 Finalists – Part 1

By | Featured Post, MEF Africa | No Comments

MEF is proud to be a supporting partner of the annual AppsAfrica.com Innovation Awards 2017, celebrating the best in mobile and tech from across Africa.

Now in their third year, the awards supported by Boomplay Music, Basebone, BBM, Content Connect Africa and Mobile Monday South Africa (MOMO) attracted over 300 submissions from across 31 countries, and are judged by an independent panel of leading industry experts from across the ecosystem.

For the full list of finalists check out the AppasAfrica website – but now lets take a closer look at the finalists from three of the categories, Best Social Messaging, Disruptive Innovation and Best African App awards

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