Featured Post


Empowering real consumers in the personal data maze – #MyData2017

By | Featured Post, Personal Data Economy, Privacy | No Comments

At the end of last month the 2nd MyData event took place. It was an ambitious 2-city location (Tallinn and Helsinki) complete with a boat trip and even a track choosing game to help delegates navigate the complexities (in case it wasn’t complicated enough!).

Here’s some of the highlights by COO Joanne Lacey, MEF’s speaker at the event which brings together a passionate community of developers, researchers, Government agencies and businesses looking to build a more human-centric approach to personal data.

Read More

Member interview: Crazy4Media and the drive for a digital Andalusia

By | Executive Interview, Featured Post | No Comments

Brit Tom Horsey has turned Crazy4Media into one of Spain’s leading mobile and digital specialists. Now, he wants to make Southern Spain a magnet for entrepreneurs and investors. He shared his vision with Tim Green…

Throughout history, Englishmen have travelled to Spain in search of adventure (and also sunshine).

Writer Laurie Lee ‘walked out one midsummer morning’ and didn’t stop till he reached Iberia. George Orwell joined the fight against Franco. More prosaically, Terry Venables won La Liga for Barcelona.

Read More

Really nearly? The augmented reality era could start next week

By | Featured Post, Opinion | No Comments

Insiders say the new iPhone will make a big feature of augmented reality. So, a decade after the tech first emerged, is this really the start the AR age? Tim Green offers his thoughts…

Ten years ago I got my first glimpse of augmented reality. An Austrian company, Wikitude, demonstrated how it could map graphics on to real world landscapes just by pointing a camera phone at them.
Wow, I thought. I told everyone I knew: this stuff will change the world.

Read More

Gemalto: How can we meet the IoT expectations of consumers?

By | Featured Post, Insights Directory Report, Internet of Things | No Comments

Didier Benkoel-Adechy of MEF Member Gemalto examines the findings from their new report on consumer’s expectations regarding the Internet of Things, and delves into what people expect to be doing with their smart connected devices in the near and distant future.

Connected devices, such as smartphones and wearables are now undoubtedly the most important and prevalent consumer devices in our lives. These machines interweave with a vast world of other connected objects that work together to improve and connect our lives. They help control and protect our homes, unlock and control our cars, and monitor our health, just to name a few use cases.

Read More
Screen Shot 2017-08-25 at 11.28.27

Scan do: The rise and fall and (possible) rise of QR codes

By | Featured Post, Opinion | No Comments

For a decade, the QR code was the ‘nearly’ tech. But then WeChat came along. Chinese consumers re-invented the QR code for making payments. Now, the world’s ‘EMV’ card giants have made a big commitment to the tech, as Tim Green explains…

Back in the days when I was pretending to be the editor of a B2B mobile publication, I would constantly fight to preserve my scepticism. It wasn’t always easy. In business, you meet very good sales people. It’s their job to overcome your diffidence. And they frequently do…

Read More

MEF launches latest code of conduct for Value Added Services to advance the Brazilian mobile industry

By | Featured Post, Regulation | One Comment

30th August 2017 São Paulo and London – Mobile Ecosystem Forum today launches version 3.0 of its Code of Practice for Value-Added Services in Brazil. The Code looks at how to communicate transparently with consumers in order to reduce fraudulent practices in the market.

Part of MEF’s VAS Regulation Initiative that launched in 2010 to enable the growth and sustainability of the mobile industry, the self-regulatory code is recognised by the Brazilian Telecom Authority (ANATEL) and all Mobile Network Operators as well as local and international content providers. 30 companies have signed up to Version 3.0 of the Code.

Read More
ipad feat

Apple, the FT and the death of iPad digital editions

By | Featured Post, Opinion | One Comment

Last week, the FT ended its six year spat with Apple and put a native app back inside iTunes. So is that the end of web apps, and a victory for Apple? Not at all, says Tim Green…

Six years ago, the FT fell out with Apple. Its app was pulled from iTunes, and the FT pledged its future to HTML5 web apps instead.

“We have launched a new, faster, more complete app for the iPad and iPhone which is available via your browser rather than from an app store,” it said.

Read More
smiling man typing text message

Messaging fraud is threatening a $60bn enterprise

By | Consumer Trust, Featured Post, Messaging, Privacy | No Comments

MEF COO Joanne Lacey describes how fraudsters seeking to exploit a highly successful (and lucrative) enterprise messaging businesses could be costing an estimated $2bn annually, and what they can do to mitigate their losses while creating a more sustainable industry.

For businesses providing enterprise messaging as a service, revenues are not insignificant. At the end of 2016, mobile analyst firm, mobileSquared, estimated the market to be worth $17.2 billion and forecast a rise to $58.7 billion by the end of 2020.

Read More
texting.shutterstock_279910769-1-1-930x593 (1)

New Ovum CLX report shows strong enterprise appetite for A2P messaging, RCS and chat bots

By | Featured Post, Insights Directory Report | No Comments

A third of businesses are ready to use Rich Communications Services (RCS) messaging, a quarter are already using chat bots and 23% indicate that their use of two-way (actionable) SMS has increased. That’s according to Ovum’s Enterprise Messaging Survey, developed in partnership with CLX and Symsoft.

The report, which explores the rapidly evolving business-to-consumer communications market, provides a clear indication that brands and businesses are ready to embrace richer, more immersive and interactive messaging formats.
With Apple’s Business Chat set to launch next year, the rise of chat bots and Google’s RCS business messaging standard coming to market, it’s fair to say that the messaging space is heating up.

Read More

MEF Member news – August 21st

By | Featured Post, MEF Member News round-up | No Comments

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… and Personal are combining forces through a merger, bringing together the leading European and US companies in the emerging personal data ecosystem to provide a single integrated solution for consumers and businesses. The combined business will be called, with its global HQ near London in the UK and the US operation based in Washington, DC.

Read More

Subscribe to our mailing list

* indicates required