What is ‘messaging as a service’? Will bots change consumer service forever? When will SMS 2.0 arrive? In the latest Executive Insights video supported by Mahindra Comviva, MEF discusses the future of messaging to James Lasbrey, global head of messaging at Telefonica.
It’s quite convenient to think of Facebook as the enemy of operator messaging. After all, Facebook Messenger has evaporated consumer text traffic in many markets.
Convenient, yes. But also wrong.