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Executive Interview

One billion Windows 10 users: Grahame Riddell on Microsoft’s grand DCB vision

By | Executive Interview, Featured Post | No Comments

“You don’t need a Windows Phone to be very good customer of Microsoft,” says Grahame Riddell. And he should know. Microsoft’s Director of Carrier Billing is working hard to bring Charge-to-Bill to a potential one billion Windows 10 users on Laptops, Surface, Xbox and even Hololens. He outlined his project to MEF Minute…
On August 24 1995, tens of thousands of people queued up to buy the Windows 95 CD-ROM. They paid $210 for a copy. And by the end of the year, sales hit 40 million.

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Executive Insights Series: James Lasbrey, Global Head of Messaging, Telefonica

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What is ‘messaging as a service’? Will bots change consumer service forever? When will SMS 2.0 arrive? In the latest Executive Insights video supported by Mahindra Comviva, MEF discusses the future of messaging to James Lasbrey, global head of messaging at Telefonica.

It’s quite convenient to think of Facebook as the enemy of operator messaging. After all, Facebook Messenger has evaporated consumer text traffic in many markets.
Convenient, yes. But also wrong.

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Executive Insights Series: Glyn Povah, Telefónica

By | Executive Interview, Featured Content | No Comments

In the latest Executive Insights video, supported by Mahindra Comviva, MEF talks to Glyn Povah, founder and director of global product development for Smart Digits at Telefónica. He explains why Telefonica started an new business unit to explore data insights.

In the north of England, they have an expression: ‘where’s there’s muck, there’s brass’. It means you can always turn trash (muck) into money (brass).

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Executive Insights Series: Dirk Jungnickel, SVP Business Analytics, DU

By | Executive Interview, Featured Content, Featured Post

In the latest Executive Insights video, supported by Mahindra Comviva, we examine how operators can unlock the goldmine of customer data. Here, MEF talks to Dirk Jungnickel, SVP of business analytics at du, about using data insights to reduce churn, create targeted offers and improve network performance.

For three decades operators enjoyed fantastic organic growth. At first, people simply wanted phones to make calls. Then they graduated to smartphones with data connections so they could browse the web, look at maps, listen to music.

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Infobip: new use cases for direct carrier billing are everywhere

By | Executive Interview, Messaging

From Spotify subscriptions to micro-loans, the potential for carrier billing is only limited by the market’s imagination. So says, Ante Ukalović, CEO of Centili – the DCB arm of Infobip. He talked to MEF Minute…Could micro-insurance be the catalyst that propels direct carrier billing to the next level?

Here’s a possible scenario. An insurance company sells a health or life policy to a citizen in a developing country. The insurer sends the forms through the post hoping the customer will fill and return them. Often, they don’t.

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Content lives! Basebone’s Michael Holmqvist on succeeding outside the app store

By | Executive Interview, Featured Post

Mobile entertainment portals disappeared when iTunes and Google Play came along, didn’t they? Absolutely not, says Michael Holmqvist, CEO of Basebone. He’s found a successful formula – and it’s ten years old this summer. He spoke to MEF Minute.

“In high growth markets, people don’t expect to get digital content for free. It’s different in Europe because of the ad culture. But in developing countries, they expect to pay.”

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SpotX Q&A: “Of course there can be 15 minute mobile video ads”

By | Executive Interview, Featured Post, Video

If video is inevitable future of mobile advertising, why can’t there be long-form ads? There can, says SpotX’s Allen Klosowski. He talked to MEF Minute about what’s coming next for video advertising on the small screen…

In advertising, there are universal rules. Anyone who has studied the history of medium knows that. And one of the most important is this: Long copy is best. This might seem counter-intuitive. With short attention spans, surely it’s best to keep everything as brief as possible, right?

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Viacom: “Operators are the next wave of B2B content partners”

By | Executive Interview, Featured Post

Viacom was active in mobile content right from the get-go – working with carriers to monetise brands like MTV. A lot has changed since. Brands went direct. But now Viacom is teaming up with operators again. The company’s SVP Dan Reich explained why to MEF MInute…

“Our priority is to drive value for our content partners. And there’s no doubt that our next wave of partners is the mobile operators.”

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Back to the future: how voice could make operators rich again

By | Executive Interview, Featured Post

For all the impact of text and IM, people still talk on the phone. So is there a way to make money from voice with ads? Yes, says Calldorado’s Claudia Dreier-Poepperl. And operators are best placed to cash in…

What happened to voice?

People still speak to each other on the phone. But voice revenues have been on the decline for years. According to Statista, they peaked at $720bn in 2011.

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Executive Insights Series: Manny Teixeira, MTN

By | Executive Interview, Featured Content

In the latest instalment of MEF’s video series supported by Mahindra Comviva, we look at how operators in developing markets are managing the transition to new value added services. Manny Teixeira, group head of digital media and services at MTN, talks to us about the next phase…

Africa has begun its transition away from the feature phone to the smartphone.

According Analysys Mason’s Middle East and Africa regional research programme, the region’s smartphone sales will grow at a CAGR of 10.8 per cent between 2015 and 2020, from 63 million units to 105 million units. Smartphones will account for 62.4 per cent of all handset sales in the SSA region in 2020.

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