In the latest Executive Insights video, supported by Mahindra Comviva, we examine how operators can unlock the goldmine of customer data. Here, MEF talks to Dirk Jungnickel, SVP of business analytics at du, about using data insights to reduce churn, create targeted offers and improve network performance.
For three decades operators enjoyed fantastic organic growth. At first, people simply wanted phones to make calls. Then they graduated to smartphones with data connections so they could browse the web, look at maps, listen to music.