EventGuest blog

Tomorrow’s customer journey starts in the buyer’s head

Christian Goy, MD at consumer behaviour specialists Behavioural Science Lab shares insights into how consumers connect to certain brands across a range of devics, and how the path to purchase is less straightforward than it might seem. The world of customer journeys is a terrible mess. The linear path to…
Sam Hill
October 11, 2017
Event

MEF Connects MWC 2017 in pictures

Last week MEF hosted the 15th annual MEF Connects MWC 2017 in association with American Express. It was a fantastic evening of networking and discussion at the prestigious and beautiful University of Barcelona. Thanks to all our partners including American Express, Syntonic, Universal Media Group, CLX, RealNetworks and Basebone. Check…
MEF
March 6, 2017
AfricaEvent

MEF Connects Nigeria in pictures

Nigeria continues to exemplify how rapidly growing economies are embracing mobile to empower consumers. MEF's recent Global Consumer Survey showed just how Nigerian consumers see their device as an essential part of everyday life with engagement levels with mobile services and content having grown by 50 per cent year-on-year for…
Sam Hill
April 28, 2016
Event

MEF’s Innovation meetup with The Barclays Accelerator

Last week we hosted the 2nd MEF Innovation meetup with Barclays Accelerator (London) in partnership with Techstars, hosted at Rise London, an open innovation space designed to support start-ups and entrepreneurs. Ten innovative startups on the bleeding edge of Fintech disruption, presented their business concepts ahead of networking and matchmaking…
Sam Hill
April 6, 2016
AfricaEvent

Finalists announced for the West Africa Mobile Awards

The finalists for the 2016 West African Mobile Awards have been announced with a shortlist featuring the region’s leading mobile tech companies. The annual awards attracted submissions from 10 countries across 3 continents, and were chosen by an independent panel of international judges.
Sam Hill
April 5, 2016
Event

The Barclays Accelerator, powered by Techstars

The Barclays Accelerator, powered by Techstars, is an intensive 13-week programme designed to fast-track the next generation of innovative FinTech businesses, and applications for the third London cohort close shortly. The selected companies will receive a number of benefits, including residency at beautifully designed co-working space in Whitechapel, up to…
Sam Hill
October 12, 2015