Director of Programmes James Williams caught up with Andy Gladwin Head of Global Mobile GTM with digital marketing agency Cheetah Digital to hear why he brought his company into MEF and the Business SMS Code of Conduct.
MEFMay 13, 2021
Susie Riley, SVP & GM of the Monetization Business Unit at Mavenir discusses business messaging & customer engagement with MEF CEO Dario Betti, exploring case studies across retail, brands, and municipalities to understand how they are leveraging chat across multiple messaging channels such SMS, RCS and other mobile ecosystems to…
MEFMay 12, 2021
Does the messaging industry do enough to explain the basics of rich messaging to complete beginners? Costs? Channels? How to get started? Perhaps not. Which is why MEF has just launched six ‘recipe cards’… Imagine you are talking to a brand for the first time about the power of A2P…
MEFApril 21, 2021
Michael Power, CEO of Engage Mobile leads a session held during MEF Connects Business Messaging, focusing on the new business messaging use cases brands need to be aware of in 2021. 2020 has been a tough year for a lot of brands, and this session takes a closer look at…
MEFApril 20, 2021
Reducing fraud in mobile can only be achieved through an ecosystem working together with a common goal. Whether driven by Government regulatory policy to tackle key problems such as illegal robocalling in the US, or by industry groups working to create and maintain a standard or code of conduct –…
MEFApril 15, 2021
MEF Director of Programmes James Williams shares an overview of a discussion on how brands and SME’s can best make use of messaging in their existing marketing strategies, part of the recent MEF Connects Business Messaging event, available to view online now. Go to any Business Messaging related conference and…
MEFApril 7, 2021
MEF Director of Programmes James Williams reports on a recent session examining the role of trust in business messaging, part of the recent MEF Connects Business Messaging event, available to view online now. Now in its 21st year acting as an impartial and authoritative champion for addressing issues affecting the…
MEFApril 1, 2021
During the online MEF Connects Innovators event, Director of Programmes James Williams presented an update on the MEF SMS SenderID Protection Registry and its progress in fighting fraud in SMS. MEF as an organisation was officially registered on February 4th 2001 in the UK but actually since 2000, trust in…
MEFMarch 25, 2021
Each year MEF goes out to mobile operators globally to gauge the situation regarding A2P (Application-to-Person) SMS monetisation and anti-fraud measures in place across the world and 2021 is not different – welcome to our 2021 MEF A2P Fraud Survey! This year, kindly sponsored by ANAM Technologies and TATA Communications,…
MEFMarch 18, 2021
During the online MEF Connects Innovators event, Director of Programmes James Williams shared an update on the Future of Messaging Programme and its working group, outlining the progress and achievements made by the initiative over the last year. MEF has now been a neutral voice in the mobile ecosystem for…
MEFMarch 18, 2021
