Enterprise Communications Archives - Page 3 of 17

Enterprise Communications Guest blog Mobile Content

State Of the Bots: Crossing the Chasm to Success!

Yoav Barel is an expert on Conversational AI as well as the founder and CEO of Chatbot Summit & Voice Summit. In this guest post, he shares insights into how after the hype of chat bots faded, the industry now faced the long road to mass market adoption, and why…

MEFNovember 29, 2019

Enterprise Communications Mobile Content Mobile First Markets

AfricaCom: will 5G be the Black Panther for African Telecom?

Dario Betti reports from AfricaCom, the largest telecom event of the year with a focus on the African continent. At the conference, talk about the 5G revolution was omnipresent, but the real story was about the continent’s infrastructure (including 2G,3G and 4G) and sub-optimal availability of frequencies. While the quality…

Dario BettiNovember 27, 2019

Enterprise Communications

MEF Roundtable explores A2P RCS in Italy

Iain McCallum, mobile industry veteran and MEF Advisor shares discussions from the recent MEF Future of Messaging RCS Round table in Verona, held in association with MEF Member rdcom. At the event, members of the MEF Messaging Working Group gathered with Italian MNO’s, enterprises and digital advertising agencies to discuss…

Iain McCallumNovember 19, 2019

Enterprise Communications

Consumers: ‘more mobile messaging please’

Do consumers want brands to message them? Yes. Are brands responding? Not nearly enough. So says Sinch’s new Mobile Consumer Engagement 2020 report. Tim Green dug into the findings. It’s a great time to be alive and in marketing. The era of hit-and-hope consumer segmentation is coming to an end.

MEFNovember 15, 2019

Enterprise Communications Guest blog

Understanding the value of RCS Business Messaging

MEF Member GMS’ Chief Product Officer Virginie Debris discusses what they see as the real value of RCS business messaging (RBM), for both operators and enterprises, and what this means for the future of the channel and of the telecoms ecosystem. When it comes to talking about RCS, the same…

MEFOctober 23, 2019

Enterprise Communications

Interview: MMD Smart on messaging: “We need to market to the marketers!”

Last month MMDSmart’s Ira Cohen was at the digital marketing event Dmexco. During the conference, he observed from the showfloor how agencies and brands perceive mobile messaging. He shared his views with Tim Green. Last month MMDSmart’s Ira Cohen was at the digital marketing event Dmexco. During the conference, he…

MEFOctober 3, 2019

Enterprise Communications Fireside Chat

Fireside chat: Modica Group

In this Fireside Chat MEF CEO Dario Betti speaks to Stuart Wilson, CEO of New Zealand based A2P messaging platform Modica Group about their business and the current state of the A2P market in New Zealand and globally. Asked about the maturity and growth of the SMS A2P Market in…

MEFSeptember 26, 2019

Enterprise Communications MEF Webinars Regulation

MEF Briefing – Combating Robocalling with STIR/SHAKEN

Both the US Government’s House of Representatives and the Senate recently approved respective dedicated anti-robocalling measures which if signed into law will make it easier for tougher penalties to be imposed on illegal robocallers and fraudsters. It will also demand carriers deploy call authentication technology at a much faster rate.

MEFSeptember 17, 2019

Enterprise Communications Interview

Interview: Tata’s Anurag Aggarwal on cashless India’s big boost to the A2P space

Demand for ‘traditional’ SMS enterprise messaging will keep the A2P market growing until 2025, says Tata Communication’s Anurag Aggarwal. In an exclusive interview with MEFTV, he explains why… At one time, the mainstream view of OTT messaging apps was that they represented competition to the traditional telco industry. No longer.…

MEFSeptember 3, 2019

Enterprise Communications Fireside Chat Regulation

iconectiv: Fighting Fraud in USA – STIR SHAKEN, Short Codes & Portability

MEF CEO Dario Betti speaks to Chris Drake, CTO of communications infrastructure specialist iconectiv about the USA communications market and how it is responding to the growing threat of telecoms fraud. Chris explains how the US regulator, the FCC, has reacted to robocalls with STIR / SHAKEN , where iconectiv…

MEFAugust 28, 2019

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Enterprise Communications

State Of the Bots: Crossing the Chasm to Success!

AfricaCom: will 5G be the Black Panther for African Telecom?

MEF Roundtable explores A2P RCS in Italy

Consumers: ‘more mobile messaging please’

Understanding the value of RCS Business Messaging

Interview: MMD Smart on messaging: “We need to market to the marketers!”

MEF Briefing – Combating Robocalling with STIR/SHAKEN

Interview: Tata’s Anurag Aggarwal on cashless India’s big boost to the A2P space

iconectiv: Fighting Fraud in USA – STIR SHAKEN, Short Codes & Portability

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