Enterprise Communications Archives

Enterprise Communications Executive Insights

Executive Insights Series: AA Ireland on the rise of virtual mobile agents

How did car insurer AA reduce its customer handling times by 40 per cent? Simple. It gave customers the ability to self-serve using a chatbot. In this Executive Insights video supported by Sinch, Louise McCormack, Customer Lifecycle Manager at AA Ireland, explains more.

MEFMarch 18, 2020

Enterprise Communications Executive Insights Internet of Things

Executive Insights Series: Mercedes Benz on the transformative power of chat bots

In this Executive Insights video supported by Sinch, Nikola Aschoff, head of extended digital services at Mercedes-Benz, explains how bots are giving drivers fast and convenient answers to hundreds of questions.… “How do I turn on the air con?” It’s an important question for the new car owner.

MEFMarch 12, 2020

Enterprise Communications Interview MEFTV

MEFTV interview: OpenMarket & the RCS tipping-point

MEFTV spoke to OpenMarket’s Director of Carrier Relations Lucas Walker during SMS & Messaging World about the development of Rich communication services (RCS) and the extent to which both the brands and consumers require education on the new standard’s potential.

MEFFebruary 13, 2020

Enterprise Communications MEFTV Mobile Advertising

The 3-Minute Digital Marketing Test

Ira Cohen, VP of Marketing and business development at MMD Smart, discusses why SMS remains an incomparably effective marketing tool for brands, and why the industry needs to focus on educating digital marketers about the benefits of mobile messaging.

MEFFebruary 6, 2020

Enterprise Communications Guest blog Mobile Advertising

Consumers are 35x more likely to open mobile messages than emails

Sinch’s latest research report: Mobile Consumer Engagement 2020 highlighted that not only do consumers welcome many different kinds of personalized mobile messages from businesses, but also that they’re 35x more likely to open them than emails. Yet despite this, businesses have been slow on the uptake and are not providing…

MEFDecember 12, 2019

Enterprise Communications

Interview: MMD Smart on messaging: “We need to market to the marketers!”

Last month MMDSmart’s Ira Cohen was at the digital marketing event Dmexco. During the conference, he observed from the showfloor how agencies and brands perceive mobile messaging. He shared his views with Tim Green. Last month MMDSmart’s Ira Cohen was at the digital marketing event Dmexco. During the conference, he…

MEFOctober 3, 2019

Enterprise Communications Fireside Chat

Fireside chat: Modica Group

In this Fireside Chat MEF CEO Dario Betti speaks to Stuart Wilson, CEO of New Zealand based A2P messaging platform Modica Group about their business and the current state of the A2P market in New Zealand and globally. Asked about the maturity and growth of the SMS A2P Market in…

MEFSeptember 26, 2019

Enterprise Communications Interview

Interview: Tata’s Anurag Aggarwal on cashless India’s big boost to the A2P space

Demand for ‘traditional’ SMS enterprise messaging will keep the A2P market growing until 2025, says Tata Communication’s Anurag Aggarwal. In an exclusive interview with MEFTV, he explains why… At one time, the mainstream view of OTT messaging apps was that they represented competition to the traditional telco industry. No longer.…

MEFSeptember 3, 2019

Enterprise Communications Fireside Chat Regulation

iconectiv: Fighting Fraud in USA – STIR SHAKEN, Short Codes & Portability

MEF CEO Dario Betti speaks to Chris Drake, CTO of communications infrastructure specialist iconectiv about the USA communications market and how it is responding to the growing threat of telecoms fraud. Chris explains how the US regulator, the FCC, has reacted to robocalls with STIR / SHAKEN , where iconectiv…

MEFAugust 28, 2019

Enterprise Communications Fireside Chat

The death of loyalty, the rise of relevance: a fireside chat with Sinch Engage’s Matt Ramerman

Marketers can’t buy customer loyalty any longer. They have to earn it with excellent customer experiences. They can do this with hyper-personalised mobile video, as Sinch Engage’s Matt Ramerman explained in a MEF webinar… In marketing circles, all the talk is of personalisation. There’s a sense that the era of…

MEFJuly 2, 2019