Enterprise Communications Archives

RCS – coming to a VR headset near you?

The industry is rightly excited about RCS’s potential as a standard rich messaging platform for (nearly) all phones. But maybe that’s too limited. Can RCS also flourish on other device types? In this preview for MEF Connects Rich Communications, Doug Makishima, CSMO of Summit Tech, speculates…

MEFSeptember 21, 2020

Enterprise Communications Interviews

Discovery channel – mapping the future of search in RCS

It’s hard to overestimate the importance of search in digital media. It made Google the biggest company in the world. So how will search shake out on rich media messaging channels? Ahead of the MEF Connects Rich Communications virtual event, John Duffy, head of Future Messaging at IMImobile, shares his…

MEFSeptember 17, 2020

Enterprise Communications Interviews

RCS and the Mexican experience

RCS is spreading across the world, and it is being closely watched in fast-growing mobile-first markets – such as Mexico. In this video teaser for the MEF Connects Rich Communications virtual event, Angel Cisneros, CEO of Mexican aggregator Quiubas Mobile, shares his experiences… If you are running a mobile service…

MEFSeptember 16, 2020

Enterprise Communications Executive Insights

Executive Insights Series: AA Ireland on the rise of virtual mobile agents

How did car insurer AA reduce its customer handling times by 40 per cent? Simple. It gave customers the ability to self-serve using a chatbot. In this Executive Insights video supported by Sinch, Louise McCormack, Customer Lifecycle Manager at AA Ireland, explains more.

MEFMarch 18, 2020

Enterprise Communications Executive Insights Internet of Things Mobile Payments

Executive Insights Series: Mercedes Benz on the transformative power of chat bots

In this Executive Insights video supported by Sinch, Nikola Aschoff, head of extended digital services at Mercedes-Benz, explains how bots are giving drivers fast and convenient answers to hundreds of questions.… “How do I turn on the air con?” It’s an important question for the new car owner.

MEFMarch 12, 2020

Enterprise Communications Interviews MEFTV Mobile Payments

MEFTV interview: OpenMarket & the RCS tipping-point

MEFTV spoke to OpenMarket’s Director of Carrier Relations Lucas Walker during SMS & Messaging World about the development of Rich communication services (RCS) and the extent to which both the brands and consumers require education on the new standard’s potential.

MEFFebruary 13, 2020

Enterprise Communications MEFTV Mobile Advertising

The 3-Minute Digital Marketing Test

Ira Cohen, VP of Marketing and business development at MMD Smart, discusses why SMS remains an incomparably effective marketing tool for brands, and why the industry needs to focus on educating digital marketers about the benefits of mobile messaging.

MEFFebruary 6, 2020

Enterprise Communications Guest blog Mobile Advertising

Consumers are 35x more likely to open mobile messages than emails

Sinch’s latest research report: Mobile Consumer Engagement 2020 highlighted that not only do consumers welcome many different kinds of personalized mobile messages from businesses, but also that they’re 35x more likely to open them than emails. Yet despite this, businesses have been slow on the uptake and are not providing…

MEFDecember 12, 2019

Enterprise Communications

Interview: MMD Smart on messaging: “We need to market to the marketers!”

Last month MMDSmart’s Ira Cohen was at the digital marketing event Dmexco. During the conference, he observed from the showfloor how agencies and brands perceive mobile messaging. He shared his views with Tim Green. Last month MMDSmart’s Ira Cohen was at the digital marketing event Dmexco. During the conference, he…

MEFOctober 3, 2019

Enterprise Communications Fireside Chat

Fireside chat: Modica Group

In this Fireside Chat MEF CEO Dario Betti speaks to Stuart Wilson, CEO of New Zealand based A2P messaging platform Modica Group about their business and the current state of the A2P market in New Zealand and globally. Asked about the maturity and growth of the SMS A2P Market in…

MEFSeptember 26, 2019

Enterprise Communications

RCS – coming to a VR headset near you?

Discovery channel – mapping the future of search in RCS

RCS and the Mexican experience

Executive Insights Series: AA Ireland on the rise of virtual mobile agents

Executive Insights Series: Mercedes Benz on the transformative power of chat bots

MEFTV interview: OpenMarket & the RCS tipping-point

The 3-Minute Digital Marketing Test

Consumers are 35x more likely to open mobile messages than emails

Interview: MMD Smart on messaging: “We need to market to the marketers!”

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MEF Connects Rich Communications

29th September – 1st October

The 3-day global event features the latest use cases from brands revolutionising their customer engagement strategies with RCS, WhatsApp, Apple Business Chat, Facebook Messenger and more.

Register for Free now

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