Enterprise Communications Archives

Enterprise Communications Guest blog Mobile Advertising

Consumers are 35x more likely to open mobile messages than emails

Sinch’s latest research report: Mobile Consumer Engagement 2020 highlighted that not only do consumers welcome many different kinds of personalized mobile messages from businesses, but also that they’re 35x more likely to open them than emails. Yet despite this, businesses have been slow on the uptake and are not providing…

MEFDecember 12, 2019

Enterprise Communications

Interview: MMD Smart on messaging: “We need to market to the marketers!”

Last month MMDSmart’s Ira Cohen was at the digital marketing event Dmexco. During the conference, he observed from the showfloor how agencies and brands perceive mobile messaging. He shared his views with Tim Green. Last month MMDSmart’s Ira Cohen was at the digital marketing event Dmexco. During the conference, he…

MEFOctober 3, 2019

Enterprise Communications Fireside Chat

Fireside chat: Modica Group

In this Fireside Chat MEF CEO Dario Betti speaks to Stuart Wilson, CEO of New Zealand based A2P messaging platform Modica Group about their business and the current state of the A2P market in New Zealand and globally. Asked about the maturity and growth of the SMS A2P Market in…

MEFSeptember 26, 2019

Enterprise Communications Interview

Interview: Tata’s Anurag Aggarwal on cashless India’s big boost to the A2P space

Demand for ‘traditional’ SMS enterprise messaging will keep the A2P market growing until 2025, says Tata Communication’s Anurag Aggarwal. In an exclusive interview with MEFTV, he explains why… At one time, the mainstream view of OTT messaging apps was that they represented competition to the traditional telco industry. No longer.…

MEFSeptember 3, 2019

Enterprise Communications Fireside Chat Regulation

iconectiv: Fighting Fraud in USA – STIR SHAKEN, Short Codes & Portability

MEF CEO Dario Betti speaks to Chris Drake, CTO of communications infrastructure specialist iconectiv about the USA communications market and how it is responding to the growing threat of telecoms fraud. Chris explains how the US regulator, the FCC, has reacted to robocalls with STIR / SHAKEN , where iconectiv…

MEFAugust 28, 2019

Enterprise Communications Fireside Chat

The death of loyalty, the rise of relevance: a fireside chat with Sinch Engage’s Matt Ramerman

Marketers can’t buy customer loyalty any longer. They have to earn it with excellent customer experiences. They can do this with hyper-personalised mobile video, as Sinch Engage’s Matt Ramerman explained in a MEF webinar… In marketing circles, all the talk is of personalisation. There’s a sense that the era of…

MEFJuly 2, 2019

Enterprise Communications Interview

Member Interview: Routemobile

MEFTV speaks to Routemobile‘s Group CEO Rajdip Gupta and James Mills, CEO Americas, on their stand during MWC 2019, who explain their experience with RCS, their new business objectives as an omnichannel platform, and how their business is growing beyond messaging and communications. Discussing their RCS use cases and omnichannel…

MEFMay 15, 2019

Enterprise Communications Executive Insights Interview

Executive Insights: Dori Gurwitz, PWC

In a recent report, PWC argued that messaging bots could play a role in transforming customer service. The consultancy is a firm believer in the port of enterprise messaging. In an exclusive video for MEF and Infinite Convergence, Dori Gurwitz, managing director of PWC New York, explained more… Last year,…

MEFMay 6, 2019

Enterprise Communications Interview

Adding Value to the SMS Conversation

Ira Cohen, VP of Business Development and Marketing, MMDSmart outlines how SMS is sorely underused by many marketing managers and agencies, and how the industry needs to reemephasise its immense value if new technologies like RCS are going to thrive. There’s a disturbing trend going on in the digital marketing…

MEFMay 1, 2019

Enterprise Communications Executive Insights

Executive Insights: Sven Sziedat, T-Systems International

Why are some of the world’s biggest companies using public messaging apps to transmit sensitive personal data? Sven Sziedat, Head of Mobile Enterprise Services at T-Systems International, shares his experience and ponders the alternatives in this exclusive Future of Messaging series video supported by Infinite Convergence. Many people are concerned…

MEFApril 30, 2019

Enterprise Communications

Consumers are 35x more likely to open mobile messages than emails

Interview: MMD Smart on messaging: “We need to market to the marketers!”

Interview: Tata’s Anurag Aggarwal on cashless India’s big boost to the A2P space

iconectiv: Fighting Fraud in USA – STIR SHAKEN, Short Codes & Portability

The death of loyalty, the rise of relevance: a fireside chat with Sinch Engage’s Matt Ramerman

Member Interview: Routemobile

Executive Insights: Dori Gurwitz, PWC

Adding Value to the SMS Conversation

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