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The challenges of digital reach in African markets

Vytautas PaukÅ¡tys, from MEF Member Eskimi shares insights into the challenges facing companies attempting to bring digital services to African markets. Doing digital media in emerging markets and especially African countries can be a challenge. The processes of clients and agencies in digital marketing are not as clear as in…
Sam Hill
November 8, 2016
OpinionsPrivacyVAS

Industry views: Pokemon Go and the privacy of user data

Pokemon Go has been a phenomenal success. Almost overnight the game has captured more active users than Twitter. At the same time the game makers, Niantic, are increasingly coming under fire around privacy concerns re the user data that the game is hoarding - including location. Niantic's privacy policy notes…
Sam Hill
August 3, 2016
InterviewsVAS

Spotlight on: Nazara

Nazara is targeting India's hundreds of millions of gamers with popular local IP and the best global brands. But it also has ambitious global plans. In our continuing Executive Interview series, Chirag Shah, Head of India and APAC business at Nazara, explained all to MEF Minute... A few weeks ago,…
MEF
July 20, 2016
AfricaVAS

Nigeria’s NCC consultation for the provision of Value Added Services

In March 2016 the Nigerian Communications Commission (NCC) published a consultation paper on the Procedures and Guidelines for the future provision of Value Added Services in Nigeria. Its goal is to make sure that consumers are properly protected. The proposals were broad, impacting all stakeholders directly and included the introduction…
MEF
July 4, 2016
AfricaVAS

15 stats that outline the mobile market drivers in Africa

Now past its billionth mobile connection, and with an improving infrastructure, Africa's mobile-first status is a given and as a result new mobile entertainment and services are becoming routinely available. Here we look at the stats and market drivers that frame the continent's unique mobile ecosystem. Further insights on the…
Sam Hill
June 29, 2016
InterviewsMusicVAS

Reducing mobile payment friction to build music revenues in Nigeria

Nigeria has a flourishing music scene. But, thanks to rampant piracy, its musicians don’t make the money they deserve. Now, MTN’s and Huawei’s Music+ service is giving Nigeria’s music-mad population a viable alternative to cheap illegal CDs. MEF’s features editor Tim Green recently interviewed the service’s marketing manager Ebere Nzewi…
Tim Green
June 21, 2016
InterviewsVAS

Spotlight on: Mahindra Comviva

Mobile money is many different things. In our Executive Interview series, Srinivas Nidugondi, senior VP at m-money specialist Mahindra Comviva, talks to Tim Green about bringing mobile payments, savings and loans to Zimbabweans - while reinventing the ATM in mature markets...
Tim Green
May 12, 2016
MEF