5 minutes withVAS

5 minutes with… Empello

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Gavin Dent introduces mobile advertising monitoring specialists Empello. Empello is the first company to specialise in monitoring 3G/ 4G advertising leading to services paid for on…
Sam Hill
February 1, 2017

Industry views: Pokemon Go and the privacy of user data

Pokemon Go has been a phenomenal success. Almost overnight the game has captured more active users than Twitter. At the same time the game makers, Niantic, are increasingly coming under fire around privacy concerns re the user data that the game is hoarding - including location. Niantic's privacy policy notes…
Sam Hill
August 3, 2016

Spotlight on: Nazara

Nazara is targeting India's hundreds of millions of gamers with popular local IP and the best global brands. But it also has ambitious global plans. In our continuing Executive Interview series, Chirag Shah, Head of India and APAC business at Nazara, explained all to MEF Minute... A few weeks ago,…
July 20, 2016

Spotlight on: Mahindra Comviva

Mobile money is many different things. In our Executive Interview series, Srinivas Nidugondi, senior VP at m-money specialist Mahindra Comviva, talks to Tim Green about bringing mobile payments, savings and loans to Zimbabweans - while reinventing the ATM in mature markets...
Tim Green
May 12, 2016

Spotlight on… PubMatic

Last year, Pubmatic commissioned a market study by Forrester, which predicted that digital display ad spent would soar from $20 billion in 2015 to $38 billion by 2019. Hurrah! Boom times ahead. But the big question is who will pocket the money? Will it be the publishers? The ones who…
Sam Hill
April 27, 2016

Spotlight On: RealNetworks

RealNetworks is on a mission to organise the world’s smartphone photos and videos. Its RealTimes app intelligently creates slick movie ’stories’ based around the same event. In our Executive Interview series, Max Pellegrini told Tim Green about the huge potential of this ‘personalisation’ product…
Tim Green
April 13, 2016
Guest blogMobile GamingOpinions

Industry views: mobile games outlook 2016

Mobile Games remains the biggest single sector in our ecosystem when it comes to consumption and monetization. 2015 was another growth year from Nintendo’s dramatic entry into the market to Activision’s purchase of King. Looking forward, the arrival of new technology such as smartwatches and VR, has begun to reshape…
Tim Banks
January 13, 2016

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