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Native advertising’s giant leap into mobile

As the debate rages on about ad blockers and the future of mobile advertising, Jay Hinman, VP of Marketing at Smaato explores how creative native ads remain one of the most effective tools in a mobile publishers arsenal. With all the hullabaloo around mobile ad blocking cresting in recent weeks,…
Sam Hill
December 2, 2015
AfricaIndustry ViewsMusic

Connecting the African mobile ecosystem

Last month, MEF hosted the fourth annual MEF Connects Africa during AfricaCom week in Cape Town, where MEF members and guests gathered to discuss the African mobile ecosystem an the opportunities and challenges it faces. We asked some of the attendees for their take on the mobile situation in Africa…
Sam Hill
December 1, 2015
Mobile video

Infographic: global mobile video usage

Mobile video is growing in popularity as better handsets, faster networks and more affordable data-plans come together. This Global Consumer Survey from the IAB looks at how, when and why people around the world are viewing video on the smallest screen.
Tim Banks
November 17, 2015
DCB growthSector focusVAS

From A to B via NFC, DCB, SMS…

This week in our sector focus, MEF Minute takes a brief tour around the world of travel and mobile ticketing. Until the moment Uber completely takes over the world, the daily reality for most regular commuters is public transport. And that reality is not always a pleasant one. For the…
Sam Hill
October 21, 2015
Music

Future of TV? It’s the UI, stupid

Everyone’s trying to offer us new things to watch on TV. Great, but how about giving us a better way to find it, says Tim Green. And he thinks the mobile might be the answer... At home my TV offers me an array of special treats. Here’s what I can…
Tim Banks
September 10, 2015
5 minutes withEuropeVAS

5 Minutes with… Loviit

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Marcel Vaschauner, CEO & Founder of Loviit, a mobile payments solution from Buongiorno. What does Loviit do? Loviit is a new solution for mobile payment and financing covering all services around the payment chain,…
Sam Hill
July 23, 2015
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