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MEF AsiaOpinionsVAS

Value added services in Asia-Pacific: part 1

The mobile value added services market is pegged to grow to a value of more than $7oo billion worldwide by 2020, and its the Asia-Pacific region that is the largest and fastest growing global region. In this first part of two-part special insights article on VAS in the Asia-Pacific region,…
Tim Banks
January 15, 2016
Guest blogMobile GamingOpinions

Industry views: mobile games outlook 2016

Mobile Games remains the biggest single sector in our ecosystem when it comes to consumption and monetization. 2015 was another growth year from Nintendo’s dramatic entry into the market to Activision’s purchase of King. Looking forward, the arrival of new technology such as smartwatches and VR, has begun to reshape…
Tim Banks
January 13, 2016
Guest blogMobile PaymentsOpinionsVAS

Mobile money outlook 2016

Mobile Money is in take-off mode. In developed markets 2015 saw the launch of NFC payments from all of the major players and in growth markets, for some time it has offered convenience, financial inclusion and incredible reach. Yet the technology is typically fragmented, has to comply with varying levels…
Tim Banks
January 13, 2016
Guest blogMusicOpinions

Native advertising’s giant leap into mobile

As the debate rages on about ad blockers and the future of mobile advertising, Jay Hinman, VP of Marketing at Smaato explores how creative native ads remain one of the most effective tools in a mobile publishers arsenal. With all the hullabaloo around mobile ad blocking cresting in recent weeks,…
Sam Hill
December 2, 2015
AfricaIndustry ViewsMusic

Connecting the African mobile ecosystem

Last month, MEF hosted the fourth annual MEF Connects Africa during AfricaCom week in Cape Town, where MEF members and guests gathered to discuss the African mobile ecosystem an the opportunities and challenges it faces. We asked some of the attendees for their take on the mobile situation in Africa…
Sam Hill
December 1, 2015
Mobile video

Infographic: global mobile video usage

Mobile video is growing in popularity as better handsets, faster networks and more affordable data-plans come together. This Global Consumer Survey from the IAB looks at how, when and why people around the world are viewing video on the smallest screen.
Tim Banks
November 17, 2015
DCB growthSector focusVAS

From A to B via NFC, DCB, SMS…

This week in our sector focus, MEF Minute takes a brief tour around the world of travel and mobile ticketing. Until the moment Uber completely takes over the world, the daily reality for most regular commuters is public transport. And that reality is not always a pleasant one. For the…
Sam Hill
October 21, 2015
Music

Future of TV? It’s the UI, stupid

Everyone’s trying to offer us new things to watch on TV. Great, but how about giving us a better way to find it, says Tim Green. And he thinks the mobile might be the answer... At home my TV offers me an array of special treats. Here’s what I can…
Tim Banks
September 10, 2015
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