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Pokémon Go and financial gamification

People can’t stop talking about Pokémon GO! Here MEF Member and mobile payments facilitator Novatti take inspiration from the phenomenon and reflect on the possibilities of gamification of the mobile financial services sector… If you are yet to hear about or encounter Pokémon GO by now, you must truly be…
Sam Hill
August 12, 2016
OpinionsPrivacyVAS

Industry views: Pokemon Go and the privacy of user data

Pokemon Go has been a phenomenal success. Almost overnight the game has captured more active users than Twitter. At the same time the game makers, Niantic, are increasingly coming under fire around privacy concerns re the user data that the game is hoarding - including location. Niantic's privacy policy notes…
Sam Hill
August 3, 2016
InterviewsVAS

Spotlight on: Nazara

Nazara is targeting India's hundreds of millions of gamers with popular local IP and the best global brands. But it also has ambitious global plans. In our continuing Executive Interview series, Chirag Shah, Head of India and APAC business at Nazara, explained all to MEF Minute... A few weeks ago,…
MEF
July 20, 2016
AfricaVAS

Nigeria’s NCC consultation for the provision of Value Added Services

In March 2016 the Nigerian Communications Commission (NCC) published a consultation paper on the Procedures and Guidelines for the future provision of Value Added Services in Nigeria. Its goal is to make sure that consumers are properly protected. The proposals were broad, impacting all stakeholders directly and included the introduction…
MEF
July 4, 2016
AfricaMusic

Data uptake fuelling Nigerian mobile media users’ habits

A new survey carried out by MEF in association with Etisalat Nigeria identifies apps, music and video as the biggest drivers for the increase in mobile data spending. MEF‘s study of the behaviours and attitudes of 1,000 Nigerian smartphone users showed that 45% of respondents already buy more than 2GB…
Sam Hill
June 30, 2016
AfricaVAS

15 stats that outline the mobile market drivers in Africa

Now past its billionth mobile connection, and with an improving infrastructure, Africa's mobile-first status is a given and as a result new mobile entertainment and services are becoming routinely available. Here we look at the stats and market drivers that frame the continent's unique mobile ecosystem. Further insights on the…
Sam Hill
June 29, 2016
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