Mobile Content Archives - Page 2 of 4

Industry Views: A2P SMS & the blockchain startups

A new breed of fintech startups with an innovative business model are attempting to take advantage of customer’s unused, ‘limitless’ text message contracts, leveraging them as an integral part of blockchain ventures, allowing users to essentially resell messages that would be wasted. From one perspective, such services make use of…

MEFFebruary 6, 2018

Africa Interviews MEFTV Music

How TurnUp Music is upturning South Africa’s music scene…

Streaming music is taking over the world. But not in developing markets, where data is pricey and handsets are basic. As a result, piracy reigns. Here, Thabiet Allie explains why he built a legal alternative: TurnUp Music… Piracy is annihilating Africa’s vibrant music scene, as it has the rest of…

MEFJanuary 31, 2018

Carrier Billing Interviews Music VAS

Executive Insights: Carrier Billing Global Outlook & Opportunities – Herman Singh, MTN Group

How is ‘charge to bill’ powering Africa’s booming mobile commerce market? In a second exclusive carrier billing video supported by Bango, we hear the insights of Herman Singh, chief digital officer of MTN Group… Africans love music and gaming. Ok, everyone loves music and gaming. But Africa is, of course,…

MEFDecember 6, 2017

Carrier Billing Executive Insights Interviews Music

Executive Insights: Carrier Billing Global Outlook and Opportunities – Guillermo Escofet, Ovum

In the first of an exclusive new video series supported by Bango, we examine the state of the carrier billing market. Here, Guillermo Escofet, principal analyst at Ovum, gives an overview of the space and explains its rapid growth since 2014… Carrier billing is on a tear. After a period…

MEFNovember 30, 2017

Guest blog VAS

OLAmobile: Three things MVAS advertisers need to know about mobile affiliate marketing

VP of Marketing at OLAmobile Luis Garcia explains the latest developments in the mobile advertising space, and shares three simple concepts about mobile affiliate advertising that every value added services marketeer should know… The rapid proliferation of mobile devices is definitely changing the marketing industry. This means it’s now possible…

MEFAugust 2, 2017

Mobile Payments VAS

Mobile money and interoperability in growth markets (part 1)

Mobile money is a widespread business today available in two-thirds of low-and-middle-income countries. By the end of December 2016, 277 mobile money services were operating in 92 countries. However, a majority of these mobile money operators provide closed loop services, which restricts the scope of digital transactions between users registered…

MEFMay 8, 2017

Interviews Mobile video

SpotX Q&A: “Of course there can be 15 minute mobile video ads”

If video is inevitable future of mobile advertising, why can’t there be long-form ads? There can, says SpotX’s Allen Klosowski. He talked to MEF Minute about what’s coming next for video advertising on the small screen… In advertising, there are universal rules. Anyone who has studied the history of medium…

MEFApril 20, 2017

Executive Insights Interviews Music

Executive Insights Series: Manny Teixeira, MTN

In the latest instalment of MEF’s video series supported by Mahindra Comviva, we look at how operators in developing markets are managing the transition to new value added services. Manny Teixeira, group head of digital media and services at MTN, talks to us about the next phase… Africa has begun…

Tim GreenMarch 15, 2017

Interviews Music

UMG’s Ty Roberts: get ready for revolutionary new digital music products

Ty Roberts is a Silicon Valley and record industry insider with a genuine love for both technology and music. Universal Music Group's first-ever CTO shared his thoughts about the technological future of music with MEF Minute... Ten years ago, when Sony Ericsson’s Walkman branded phones ruled the mobile music space,…

Tim GreenFebruary 23, 2017

Interviews Music

Why the time has come for sponsored mobile data

The world's smartphone users don't want bits and bytes, says Syntonic CEO Gary Greenbaum. They want music, video and games. He talked to MEF Minute about this changing consumer mindset and Syntonic's sponsored content models. We live in an era of exploding demand for streaming video, on-demand music and connected…

Tim GreenFebruary 16, 2017

How TurnUp Music is upturning South Africa’s music scene…

Executive Insights: Carrier Billing Global Outlook & Opportunities – Herman Singh, MTN Group

Executive Insights: Carrier Billing Global Outlook and Opportunities – Guillermo Escofet, Ovum

OLAmobile: Three things MVAS advertisers need to know about mobile affiliate marketing

Mobile money and interoperability in growth markets (part 1)

SpotX Q&A: “Of course there can be 15 minute mobile video ads”

Executive Insights Series: Manny Teixeira, MTN

UMG’s Ty Roberts: get ready for revolutionary new digital music products

Why the time has come for sponsored mobile data

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We won’t share your data with anyone & you can change your preferences at any time – Privacy Policy

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