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The challenges of digital reach in African markets

Vytautas PaukÅ¡tys, from MEF Member Eskimi shares insights into the challenges facing companies attempting to bring digital services to African markets. Doing digital media in emerging markets and especially African countries can be a challenge. The processes of clients and agencies in digital marketing are not as clear as in…
Sam Hill
November 8, 2016
Mobile videoTech Focus

After Vine what’s next for mobile video?

So it’s RIP Vine and thanks for some enjoyable six second moments. Twitter’s short-form video app couldn’t compete with Facebook Live, SnapChat Stories et al. But there will be plenty more twists and turns before mobile video is ‘done’… In March 2015, the tech press was gleefully reporting a war.…
MEF
November 3, 2016
MusicOpinions

What if the internet destroys everything?

For all the changes brought about by the information technology, can its impact compare to the that of railways, telegrams and machinery? Tim Green examines an argument that it can - and that the digital era is set to overturn the entire 'post war edifice'... A little while I ago…
Tim Green
November 2, 2016
MusicOpinions

Your phone is the new piano, but a bit smaller

Mobile 'won' music. Only oldies use 'hi-fis' to listen to their favourites songs now. But mobile companies didn't win. Tim Green ponders what happened to Sony Ericsson PlayNow and the rest... Do you know when today’s music industry began? You might guess it was when the first sheet music was…
Tim Green
August 25, 2016
Country Focus

Essential mobile snapshot: Myanmar

Investment is now pouring into new democracy Myanmar. Here's a snapshot of what has been described as the world's first mobile-only country... When President Thein Sein of Myanmar conceded the 2015 general election to Ms Suu Kyi’s National League for Democracy, he did it with a post on Facebook.
MEF
August 24, 2016
MEF