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Enterprise CommunicationsVAS

Chill! SMS provides a cool machine fix

Philips Healthcare manufactures, manages and maintains expensive and sophisticated IT machines for the healthcare sector all over the world. And when their machines break down, repair is usually complex, requiring skilled engineers, and above all very costly. Far better then to implement early warning systems that detect and forecast impending…
Tim Green
March 21, 2017
InterviewsMusic

Why the time has come for sponsored mobile data

The world's smartphone users don't want bits and bytes, says Syntonic CEO Gary Greenbaum. They want music, video and games. He talked to MEF Minute about this changing consumer mindset and Syntonic's sponsored content models. We live in an era of exploding demand for streaming video, on-demand music and connected…
Tim Green
February 16, 2017
OpinionsPrivacyVAS

Is data an asset or a liability?

Drawing on discussions from recent MEF Privacy events in London and Las Vegas, CEO Rimma Perelmuter explores the debate around how companies handle the safeguarding of consumer data and asks, in the context of increasingly stringent regulation relating to such data, if the burden of ownership could outweigh the potential…
Sam Hill
February 8, 2017
5 minutes withVAS

5 minutes with… Empello

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Gavin Dent introduces mobile advertising monitoring specialists Empello. Empello is the first company to specialise in monitoring 3G/ 4G advertising leading to services paid for on…
Sam Hill
February 1, 2017
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