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Geolocation in Instagram: 37 USA State Attorneys call for review Content & Advertising

Geolocation in Instagram: 37 USA State Attorneys call for review

State Attorneys General are pressuring Instagram over its new location-sharing feature, citing risks to children and vulnerable users. The issue mirrors TikTok’s forced divestment and fines on U.S. carriers for selling location data. Globally, regulators treat geolocation as highly sensitive. MEF CEO Dario Betti takes a look at how precise…
Sam Hill
September 4, 2025
Fantasy Sports Apps: A New Frontier in Mobile Content or Gambling by Another Name? Content & Advertising

Fantasy Sports Apps: A New Frontier in Mobile Content or Gambling by Another Name?

Fantasy sports platforms like Dream11, My11Circle, and MPL have taken India by storm, while in the United States, DraftKings and FanDuel have transformed from niche offerings into multibillion-dollar businesses. The recent growth of these platforms is forcing the mobile ecosystem to ask some important questions. MEF’s Dario Betti discusses the…
Sam Hill
August 26, 2025
Creator Subscription Platforms: OnlyFans, Patreon, Etc. Are Redefining Monetisation, Content, and Compliance in the Digital Economy Content & Advertising

Creator Subscription Platforms: OnlyFans, Patreon, Etc. Are Redefining Monetisation, Content, and Compliance in the Digital Economy

Creator subscription platforms like OnlyFans, Patreon, and emerging rivals are transforming how digital content is monetised, distributed, and regulated. By enabling direct-to-fan subscriptions, these platforms empower creators to earn sustainable income while bypassing traditional gatekeepers. Their rapid evolution is reshaping the digital economy, raising new opportunities—and challenges—for compliance, payments, and…
Sam Hill
August 19, 2025
UK Consumers Go Post-Material: Services Over Devices in a Maturing Digital Market Content & Advertising

UK Consumers Go Post-Material: Services Over Devices in a Maturing Digital Market

A new survey from Deloitte paints the 2025 digital UK consumers. They are holding onto smartphones longer, with fewer planning new device purchases as digital services outweigh hardware appeal. Social media fatigue and de-digitalisation trends are rising, with one in five deleting apps to reclaim time. For the mobile industry,…
Sam Hill
August 14, 2025
WhatsApp Business Voice: From Limited Support to Strategic Platform Content & AdvertisingMessaging Channels

WhatsApp Business Voice: From Limited Support to Strategic Platform

WhatsApp Business voice capabilities have progressed from limited manual calls and voice notes to a fully integrated, AI-enabled platform supporting in-thread voice calls and programmable voice messaging via API. This transformation enables businesses to provide seamless, context-rich customer interactions, driving substantial revenue growth and reshaping the mobile ecosystem. MEF CEO…
Sam Hill
August 12, 2025
Navigating Gartner’s CPaaS Magic Quadrant Content & Advertising

Navigating Gartner’s CPaaS Magic Quadrant

The communications landscape is evolving at an unprecedented pace. As customer experience, digital commerce, and employee collaboration become paramount, Communications Platform as a Service (CPaaS) has transformed from a tactical tool into a strategic backbone for enterprises worldwide. The latest Gartner Magic Quadrant for CPaaS, released on July 21, 2025,…
Sam Hill
August 7, 2025
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