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Consumer Trust

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Digital consent regulation is coming. Are you ready?

By | Consumer Trust, Digital Consent | No Comments

Is there a right way for enterprises to ask their customers for private data? Regulators think so. In many regions, they are mandating new consent guidelines. Rimma Perelmuter, CEO of MEF, offers a summary…

Next year, the laws around data privacy in the EU will change. The General Data Protection Regulation is coming, and it will mandate new practices around the way companies active in the European Economic Area (EEA) collect, store and share customer data.

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Key takeaways from MEF’s guide to digital consent in the personal data economy

By | 10 things, Consumer Trust, Digital Consent | No Comments

Clear informed consent is the key to ensuring consumers trust every digital transaction. It’s a critical issue – which is why MEF’s Global Consumer Trust Working Group has examined the issues in order to develop a free whitepaper on the subject. Here, we present some of the highlights.

In 2010, 7,500 people sold their souls to the UK retailer, GameStation. These unwitting customers had bought from the store and missed the “immortal soul clause” buried in the site’s terms and conditions. Thankfully, this was an April Fool’s joke and GameStation returned its harvested souls back to their rightful owners.

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Messaging fraud is threatening a $60bn enterprise

By | Consumer Trust, Featured Post, Messaging, Privacy | No Comments

MEF COO Joanne Lacey describes how fraudsters seeking to exploit a highly successful (and lucrative) enterprise messaging businesses could be costing an estimated $2bn annually, and what they can do to mitigate their losses while creating a more sustainable industry.

For businesses providing enterprise messaging as a service, revenues are not insignificant. At the end of 2016, mobile analyst firm, mobileSquared, estimated the market to be worth $17.2 billion and forecast a rise to $58.7 billion by the end of 2020.

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Seventy-five per cent of smartphone users read privacy policies as industry gets ready to embrace savvy consumers

By | Consumer Trust, Featured Post, Press Release, Privacy

As businesses get ready for the new General Data Protection Regulation, consumers’ attitudes and behaviours around data driven services appear to be changing as well.

A new type of smartphone user – the ‘Savvy Consumer’ – has been identified in the annual Global Consumer Trust study from Mobile Ecosystem Forum whose report launched today in association with ForgeRock.

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Companies, not consumers, should take the lead on data privacy

By | Consumer Trust, Featured Post

Consumers have a confused attitude to digital privacy. But this just makes it more important for enterprises to take charge. That was the conclusion of an expert panel at MWC convened by MEF. Tim Green was listening…
“I literally couldn’t care less what consumer think about privacy. They have no idea what they are talking about.”
What a way to open a panel session about trust…

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MEF Session @ MWC: ‘The best way to ensure privacy is to design it in’

By | Consumer Trust, Featured Post, MEF @ MWC

The digital economy can only flourish when there is consumer trust. So perhaps the best way to boost trust is bake it in whenever services are presented and sold. This was one of the fascinating takeaways of a leadership session at MWC hosted by MEF and American Express…

The issue of trust in a digital economy is not just concerned with ethics. It’s also about hard cash. The truth is, rising levels of consumer mistrust – whether based on security or privacy fears – is having a negative impact on digital commerce…

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MEF joins the European Trust Foundation

By | Consumer Trust, Featured Post, News

Today MEF is announcing that it has joined the European Trust Foundation – an independent body working with governments, corporates, trade-associations, SME bodies and others within and outside the EU, to strengthen digital trust throughout Europe.

The European Trust Foundation is co-ordinated by the not for profit think tank EEMA, and focusses on identification, authentication, privacy, risk management, cyber security, the Internet of Things and mobile applications.

Consumer Trust has long-since been a central initiative for MEF. In 2012 MEF’s Consumer Trust Working Group was established and its annual global consumer survey (now in its 5th year) was launched.

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16 statistics that explore the issue of consumer trust in mobile

By | 10 things, Consumer Trust, Stats Roundup

High-profile data breaches and a growing consumer desire to know how user information is gathered, stored and brokered underlines just how central the issue of consumer trust is in mobile.

Supported by Mozilla and bics, MEF’s recently published Consumer Trust eBulletin explores these issues and offers insights on regulation, market stats, and via MEF’s white paper – Understanding the Personal Data Economy – a closer look at the idea that consumers can actively participate in how their personal data is used – a model premised on a value exchange that is built on trust and informed user consent.

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