Category

Consumer Trust

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MEF Session @ MWC: ‘The best way to ensure privacy is to design it in’

By | Consumer Trust, Featured Post, MEF @ MWC | No Comments

The digital economy can only flourish when there is consumer trust. So perhaps the best way to boost trust is bake it in whenever services are presented and sold. This was one of the fascinating takeaways of a leadership session at MWC hosted by MEF and American Express…

The issue of trust in a digital economy is not just concerned with ethics. It’s also about hard cash. The truth is, rising levels of consumer mistrust – whether based on security or privacy fears – is having a negative impact on digital commerce…

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cityscape and technology and network connection concept

MEF Joins the European Trust Foundation

By | Consumer Trust, Featured Post, News | No Comments

Today MEF is announcing that it has joined the European Trust Foundation – an independent body working with governments, corporates, trade-associations, SME bodies and others within and outside the EU, to strengthen digital trust throughout Europe.

The European Trust Foundation is co-ordinated by the not for profit think tank EEMA, and focusses on identification, authentication, privacy, risk management, cyber security, the Internet of Things and mobile applications.

Consumer Trust has long-since been a central initiative for MEF. In 2012 MEF’s Consumer Trust Working Group was established and its annual global consumer survey (now in its 5th year) was launched.

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trust

16 statistics that explore the issue of consumer trust in mobile

By | 10 things, Consumer Trust, Stats Roundup | No Comments

High-profile data breaches and a growing consumer desire to know how user information is gathered, stored and brokered underlines just how central the issue of consumer trust is in mobile.

Supported by Mozilla and bics, MEF’s recently published Consumer Trust eBulletin explores these issues and offers insights on regulation, market stats, and via MEF’s white paper – Understanding the Personal Data Economy – a closer look at the idea that consumers can actively participate in how their personal data is used – a model premised on a value exchange that is built on trust and informed user consent.

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