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Analytics

Still top dog in mobile payments: Direct Carrier Billing [Infographic]

With all the excitement in mobile payments focusing on NFC and mobile wallets, you might be forgiven for overlooking the most popular kind of mobile payment globally - direct carrier or operator billing. In this infographic, Amdocs puts things in perspective, highlighting the dominance of the payment channel such as…
Sam Hill
September 30, 2014
Analytics

Be Prepared for NFC Marketing [Infographic]

Since the announcement that the iPhone 6 and Apple Watch will be adopting the technology, all eyes are on the energised role of Near Field Communication (NFC).  Last week we found out what the industry thought of Apple's first serious foray in to the NFC mobile payments space, here, mobile marketing…
Sam Hill
September 18, 2014
Analytics

How Nigerians use their mobile phones [Infographic]

CoCreation Hub, Nigeria’s first "open living lab and pre-incubation space", has released this, the second in its infographic series looking at  how Nigerians use their mobiles, this time focusing on working professionals. 39.3% of the sample use their phones to access the mobile web - the most popular usage - and…
Sam Hill
September 12, 2014
Analytics

It’s a Mobile App World [Infographic]

While 82 per cent of app installs are organic, users who came from paid ad installs are 2.1 times more engaged.  That's according to a study by mobile ad tracking platform S4M, who also found that 45 percent of ad clicks fail to lead to a visit at all due to poor network speeds, unqualified…
Sam Hill
September 5, 2014
Analytics

Five Best Practices for B2B mobile Commerce [Infographic]

According to research by UX experts Usablenet, over half of B2B customers are using their smartphones to research products for their business.  But the ways B2B companies use mobile is also pushing the channel to become a central component in other core business activities including CRM, transactions, sales and marketing.  Check…
Sam Hill
August 27, 2014
Analytics

The Power of Push [Infographic]

With 52% of people opting to receive push notifications from their apps, app analytics and marketing firm, Localytics has examined the engagement and retention rates of users who opted in compared to those who disabled push messages. The standout statistic is that there is an 88% higher engagement on average for…
Sam Hill
August 20, 2014
Analytics

A storm in our pockets [Infographic]

Non-card non-cash payments (which include mobile payments and coupons) are set to grow from 9.3 % of all retail transactions today to 19.6% by 2019, that's according to research by specialist payments company, Paypoint.  The same study suggests that a third of people aged 18-30 have bought goods and services…
Sam Hill
August 11, 2014
MEF