Tim Green, Author at MEF

Text: the driver behind the drivers

It takes a huge amount of complex technology to make Uber’s transformative service run smoothly. But without reliable text from driver to rider, it all falls down... Here MEF Minute’s features editor, Tim Green, explains the role of SMS in the Uber service with additonal comments from Uber founder, Travis…

Tim GreenApril 3, 2017

Interviews

Back to the future: how voice could make operators rich again

For all the impact of text and IM, people still talk on the phone. So is there a way to make money from voice with ads? Yes, says Calldorado's Claudia Dreier-Poepperl. And operators are best placed to cash in... What happened to voice? People still speak to each other on…

Tim GreenMarch 29, 2017

Internet of Things MEF @ MWC Music

MEF SESSION @ MWC: Data access models – 8 big talking points on sponsored data

Rewarding someone who watches a video ad with free data? Sounds like an interesting new ad format. This was one of the ideas to emerge from MEF’s session at MWC on new business models for monetising mobile access in emerging and developed markets. Here are the highlights… Sponsored data is…

Tim GreenMarch 28, 2017

Enterprise Communications

What gives? Charities get smart with text

SMS has been a big boost to charitable giving. Now, says Cancer Research product manager, Lisa Elkins-Jarrett, new tools are making it even more effective. It’s no exaggeration to say that SMS has transformed the charity sector. Most people want to give, but some can be reluctant to engage directly…

Tim GreenMarch 27, 2017

Mobile Payments

Are you ready to turn your jewellery into your wallet?

Is there an easy way to add money to a key fob, wristband or jewellery? Yes, there is. It's called CCP, and its makers believe it can tackle the security and convenience issues people have about cards and mobile money wallets.

Tim GreenMarch 22, 2017

Enterprise Communications VAS

Chill! SMS provides a cool machine fix

Philips Healthcare manufactures, manages and maintains expensive and sophisticated IT machines for the healthcare sector all over the world. And when their machines break down, repair is usually complex, requiring skilled engineers, and above all very costly. Far better then to implement early warning systems that detect and forecast impending…

Tim GreenMarch 21, 2017

Enterprise Communications Opinions VAS

And now for this message…how Facebook can make money from Messenger

It’s official: Facebook is testing ads for Facebook Messenger. What does the move mean for the app’s one billion users? Tim Green, MEF features editor, looks behind the headlines… A modest blog post by Facebook earlier this year pointed to a potentially significant moment for the social network. The company…

Tim GreenMarch 15, 2017

Executive Insights Interviews Music

Executive Insights Series: Manny Teixeira, MTN

In the latest instalment of MEF’s video series supported by Mahindra Comviva, we look at how operators in developing markets are managing the transition to new value added services. Manny Teixeira, group head of digital media and services at MTN, talks to us about the next phase… Africa has begun…

Tim GreenMarch 15, 2017

Enterprise Communications

Raising the flag on card fraud with mobile messaging

US company FICO, has been combating financial fraud for 60 years using sophisticated AI, credit scoring and analytics. Today it protects 2.5 billion card accounts, and nearly two-thirds of all credit card transactions. A key part of its service uses SMS to help prevent fraud at the point of sale.…

Tim GreenMarch 14, 2017

Enterprise Communications

Nudging children to better marks – with a text to parents

Raj Chande, senior advisor at the UK's Behavioural Insights Team recently implemented a landmark trial to explore the use of messaging in education. MEF Minute’s features editor, Tim Green caught up with Raj to discuss the results, for MEF’s free Future of Messaging Guide. Here’s the full story ... What’s…

Tim GreenMarch 7, 2017

Text: the driver behind the drivers

Back to the future: how voice could make operators rich again

MEF SESSION @ MWC: Data access models – 8 big talking points on sponsored data

What gives? Charities get smart with text

Are you ready to turn your jewellery into your wallet?

Chill! SMS provides a cool machine fix

And now for this message…how Facebook can make money from Messenger

Executive Insights Series: Manny Teixeira, MTN

Raising the flag on card fraud with mobile messaging

Nudging children to better marks – with a text to parents

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