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Privacy

Mobile gaming for kids: stay on the right side of the law

The UK government recently shone a light on the underhand techniques some developers used to get kids and their parents to spend more on in-app purchases. Here MEF’s Senior Advisor for Policy & Initiatives, Simon Bates takes a look at the right and the wrong ways to involve kids in the app…
Sam Hill
December 6, 2013
News Roundup

Global Mobile News Round-up – Week 2nd December

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Tablets Are Becoming More Important Than Smartphones For Online Shopping, But Retailers Aren't…
Sam Hill
December 6, 2013
Guest blogMobile AdvertisingPrivacySecurity

What’s the Deal with Adware on Android?

In most cases, the “free” Android applications you download from Google’s Play store aren’t free at all. These developers aren’t just developing apps for you out of the kindness of their collective hearts. Like most online services that don’t ask for the traditional up-front payment, the mobile application profit-model relies…
Sam Hill
December 5, 2013
10 things

Ten top mobile security tips you need to know

In today’s world, most things are documented, stored and communicated through our digital devices, be it a smartphone, tablet or other electronic devices. Keeping these safe involves more than just preventing intrusion by malicious software but actually physically protecting these devices, as you would with other important things in your…
Sam Hill
November 29, 2013
MEF Global ForumMeffysMEFTV

Meffys 2013 – All the Nominees and Winners

Earlier this month MEFTV met the Meffys 2013 nominees and winners at the Gala Awards Dinner in San Francisco. Watch backstage interviews with all of the winners below or check out all of the finalists by award category. It's a fascinating round-up of the best in mobile content and commerce…
Sam Hill
November 29, 2013
News Roundup

Global Mobile News Round-up – Week 25th November

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Premium SMS flameout opens door to improved opt-in rates Mobile Marketer With AT&T,…
Sam Hill
November 29, 2013
Uncategorized

The Continued Rise of Digital Publishing [Infographic]

The onward march of mobile and tablet as an engagement channel means that publishers are radically rethinking their strategies to grow customer bases and advertising opportunities. Consider this; globally there are 502,000 tablets sold every day and 370,000 births, and there are various predictions around the exponential growth of tablet sales…
Sam Hill
November 28, 2013
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