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5 minutes with

5 minutes with… Evidon

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Damian Scragg, Managing Director for EMEA, introduces marketing intelligence company Evidon. What does Evidon do? Evidon is a marketing intelligence company that grows businesses by giving them insight into a part of…

MEFJanuary 14, 2014

Mobile Content News Roundup

CES 2014: Mobile Round up – Wearables & Tablets dominate

Last week, the world’s tech firms descended on Las Vegas for the annual Consumer Electronics Show (CES). Always a good indicator for the year ahead, the latest cutting edge technologies are typically unveiled, and 2014 didn’t disappoint with attendees wowed by the latest in curved TVs and new gaming technology plus…

MEFJanuary 13, 2014

News Roundup

Global Mobile News Round-up – Week 6th January

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot. Global News Stories Apple: $10B In App Store Sales In 2013, $15B Paid Out To Developers…

MEFJanuary 10, 2014

Guest blog m-commerce

New year’s resolution #1: improve your mobile experience

As we all take stock of another successful holiday season, Amy King, MEF Member and VP of Product Marketing at marketing intelligence company Evidon assesses the increasingly crucial role of m-commerce and shares tips on how to improve your business' mobile website and app performance. Press outlets are already proclaiming the global success of…

MEFJanuary 9, 2014

Uncategorized

The Rise of Mobile 3.0 [Infographic]

The MEF Global Consumer Survey vividly illuminates the emergence of the next phase in the evolution of mobile content & commerce: Mobile 3.0. depicted in our latest Infographic, based on the data of 10,000 mobile media consumers from across 13 countries in both developed and growth markets, making it one of the…

MEFJanuary 7, 2014

Uncategorized

Mobile Christmas! [Infographic]

In this fascinating infographic, the results of a unique survey on the mobile habits of a particularly niche workforce and their secretive CEO are revealed to discover exactly what effect mobile is having on their business. Uncovered for the first time, discover the secrets of the elven team's preferred OS…

MEFDecember 20, 2013

News Roundup

Global Mobile News Round-up – Week 16th November

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot. Global News Stories IBM: In 5 Years, Buying Local Will Beat Buying Online Mashable In five…

MEFDecember 20, 2013

Analytics m-commerce

Press Release: MEF looks at the year ahead identifying 10 key mobile trends for 2014

London 19th December 2013: MEF, the global community for mobile content and commerce, looks ahead to 2014 by unveiling its predictions for the global mobile landscape in the next 12 months. Leveraging insights from MEF’s Global Board of Directors and its third annual Global Mobile Consumer Survey which studies mobile user…

MEFDecember 19, 2013

Guest blog m-commerce

Choice and convenience over price – the new pulling powers in the Omni-Channel Digital Shopping Age

Dr KF Lai is CEO of global mobile advertising network and MEF member BuzzCity. Here Dr Lai assesses the influence of digital mobile technology on our shopping habits, and the challenges and opportunities it presents for modern retailers. The power of social and technology has shifted the focus in marketing to the consumer,…

MEFDecember 17, 2013

Guest blog Regulation

Lessons need to be learnt from the recent closure of premium SMS in the US

Last month three of the major US carriers - AT&T Mobility, Sprint and T-Mobile entered into an agreement with 45 states to stop billing customers with premium SMS (PSMS). Verizon Wireless is not part of the settlement but has also confirmed it too will discontinue PSMS. The initiative, led by the…

MEFDecember 13, 2013

5 minutes with… Evidon

CES 2014: Mobile Round up – Wearables & Tablets dominate

Global Mobile News Round-up – Week 6th January

New year’s resolution #1: improve your mobile experience

The Rise of Mobile 3.0 [Infographic]

Mobile Christmas! [Infographic]

Global Mobile News Round-up – Week 16th November

Press Release: MEF looks at the year ahead identifying 10 key mobile trends for 2014

Choice and convenience over price – the new pulling powers in the Omni-Channel Digital Shopping Age

Lessons need to be learnt from the recent closure of premium SMS in the US

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