Skip to main content
search
All Posts By

MEF

Analytics

It’s a Mobile App World [Infographic]

While 82 per cent of app installs are organic, users who came from paid ad installs are 2.1 times more engaged.  That's according to a study by mobile ad tracking platform S4M, who also found that 45 percent of ad clicks fail to lead to a visit at all due to poor network speeds, unqualified…
Sam Hill
September 5, 2014
News Roundup

Global Mobile News Round-up – Week 1st September 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories How the iPhone could change the world of mobile payments Washington Post Apple…
Sam Hill
September 5, 2014
5 minutes withMEF Asia

5 minutes with… Nazara Technologies

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Nitish Mittersain CEO and Founder, introduces mobile games publisher and developer, Nazara Technologies. What does Nazara do? Nazara is a games publisher and developer focused on emerging markets…
Sam Hill
September 4, 2014
Guest blog

Location based services – why operators hold all the cards

The area of Location based services (LBS) has been getting a lot of attention of late, and it’s no wonder, Juniper Research has highlighted that the Mobile Context and Location Services market is expected to generate revenue of $43.4 billion by 2019, up from $12.2bn in 2014.  With this in…
Sam Hill
September 1, 2014
EventGuest blogMobile video

Navigating the Shift to Digital and Mobile Video

Until recently, traditional TV players had brushed off the notion that digital will have a heavy impact on their business or market share. It’s understandable, considering the platform continues to grow (even today), but the mistake in this thinking was not taking the shift in technology or viewer behaviors into…
Sam Hill
August 29, 2014
News Roundup

Global Mobile News Round-up – Week 25th August 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Facebook Clears The Air About Its Messenger App, Which A Lot Of People…
Sam Hill
August 29, 2014
Guest blog

Regulating mobile apps – a bit OTT?

In the wake of Indian regulators' calls to ‘exchange views on Over the Top services’, Ravi Rajagopalan, CEO of MEF Member Empays Payment Systems and MEF Asia Board Director, here argues that discussion must not lead to market intervention. In the early days of the mobile internet the telecom operator was…
Sam Hill
August 28, 2014
Analytics

Five Best Practices for B2B mobile Commerce [Infographic]

According to research by UX experts Usablenet, over half of B2B customers are using their smartphones to research products for their business.  But the ways B2B companies use mobile is also pushing the channel to become a central component in other core business activities including CRM, transactions, sales and marketing.  Check…
Sam Hill
August 27, 2014
News Roundup

Global Mobile News Round-up – Week 18th August 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Nearly Half of All Display Ad Views from Mobile by 2019, says Forrester…
Sam Hill
August 22, 2014
Analytics

The Power of Push [Infographic]

With 52% of people opting to receive push notifications from their apps, app analytics and marketing firm, Localytics has examined the engagement and retention rates of users who opted in compared to those who disabled push messages. The standout statistic is that there is an 88% higher engagement on average for…
Sam Hill
August 20, 2014
Close Menu

Member Login

Subscribe to our mailing list

* indicates required
MEF