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Guest blogPrivacy

Revolutionizing How Ads Are Delivered to Consumers Across Mobile and Desktop Devices

Every day, consumers are inundated with random ads on their mobile devices and desktops that may have little on no relevance to them. In today’s ecosystem, advertisers have limited methods of identifying what consumers actually want to see in their digital advertising. Here Richard Qiu, Vice President of Business Development for Mobile at  TRUSTe, shares…
Sam Hill
April 11, 2014
News Roundup

Global Mobile News Round-up – Week 7th April 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Mobile to Account for £1 of Every £5 Spent Online in 2014 Mobile…
Sam Hill
April 11, 2014
AfricaVAS

MEF Africa Day 2014

Last week the first MEF Africa Day was held in Johannesburg supported by Samsung, and saw around one hundred industry leaders gather over three sessions for debate, dialogue, insightful presentations and constructive networking. MEF Africa GM Jo Crawshaw shares the day's events, and if you were able to make it along…
Sam Hill
April 9, 2014
Guest blog

We’ve got the devices, now we need the trust

The start of every year brings a wave of new and amazing gadgets revealed at three major tech shows; CES, MWC and SXSW. And if this year is anything to go on, very soon we will be welcoming a growing number of connected devices into our daily lives.  Judith Bitterli, Chief…
Sam Hill
April 4, 2014
News Roundup

Global Mobile News Round-up – Week 31st March 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Mobile App Usage Increases In 2014, As Mobile Web Surfing Declines TechCrunch New…
Sam Hill
April 4, 2014
Guest blog

Guest Blog: PSMS and the rise of “Bogus Operator Billing”

Payments platform provider and MEF Member Bango recently issued a white paper to launch their campaign against premium rate billing mechanisms being passed off as direct carrier billing. Here, Richard Leyland, VP of Marketing Communications, explains the difference between the payment mechanisms, and why they're calling for an end to so-called Bogus Operator Billing.…
Sam Hill
April 1, 2014
MEF Connects MWCMEFTV

MEFTV Meets the members @MWC part 3

Every year at MWC in Barcelona, MEFTV visits as many of our exhibiting members as possible to catch up with their latest news and announcements. In our continuing series, meet three more companies from across our diverse global membership. Kimia - Karel de Beule, Co-Founder NMusic - Celestino Alves, CEO & Co-Founder…
Sam Hill
March 28, 2014
News Roundup

Global Mobile News Round-up – Week 24th March

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Mobile Users, Women Shoppers Fuel India’s E-Commerce Boom TechCrunch Among everything else that’s…
Sam Hill
March 28, 2014
Guest blog

How well do you know your mobile marketing cloud?

It’s a paradox that even as mobile usage becomes increasingly targeted by malware and security intrusions, consumers are spending more time using their portable devices to accomplish a greater variety of activities, with younger users ever more willing to share their activity and information with marketers. Amy King,  MEF member…
Sam Hill
March 27, 2014
Event

TADHack, Building the Telecom Application Developer Ecosystem

MEF is official partner of this year's TADHack, being held in Madrid this summer. Organiser and Telecoms industry veteran Alan Quayle,  talks about the increasingly important role of developers in telecoms, and why TADHack is the place to be this June.  How are Developers relevant to Telecoms? The Telecoms industry has…
Sam Hill
March 24, 2014
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