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Mobile Advertising

Marketing automation: a market to grow more and more

Ubiquity assesses the growing role of mobile marketing automation as their new white paper explores how the tech and digital transformation will disrupt relationships between customers and enterprises. Estimates are constantly trending upwards: the marketing automation software market is set for for significant increases. According to recent research from Grand…
Sam Hill
September 28, 2017
MEF Member News round-up

MEF Member news 25 September

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… Following the devastation caused by Hurricane Maria, Digicel says it has intensified its humanitarian and restoration efforts to get much-needed supplies and technical equipment to Dominica, which was hit by the…
Sam Hill
September 25, 2017
News Roundup

Global mobile news round-up September 22nd

Find out the week’s top mobile stories from around the world.This week.. Google signs $1.1bn HTC smartphone deal, Face ID’s Ripple Effects Already Appearing in Mobile Industry, Vodafone preparing bid for Zambia mobile license, WhatsApp refused access to UK Government and much more… Alphabet’s Google has struck a $1.1bn (£822m)…
Sam Hill
September 22, 2017
RegulationVAS

Self Regulating the Brazilian VAS Environment

Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados, here explores the latest iteration of the MEF Value Added Services (VAS) Code of Practice for Brazil, now in its recently launched third edition, and examines why it is more important than ever for the…
Sam Hill
September 21, 2017
MEF Member News round-up

MEF Member news 19 September

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… Infobip, the leading global communications platform for business, which operates more than 50 offices in more than 40 countries, announces today its plans to open new offices in San Francisco and…
Sam Hill
September 19, 2017
Enterprise Communications

Building Trust in Enterprise Messaging

MEF’s Future of Messaging Programme today announced the roadmap for Phase 2 of the industry initiative to shape the future of enterprise messaging. Companies from 20+ countries participate in the programme Self-regulation to define best practices, drive innovation and increase trust in enterprise messaging Industry consultation opens for the Enterprise…
Sam Hill
September 18, 2017
News Roundup

Global mobile news round-up: Apple special

The mobile news this week was completely dominated by the reveal of the next wave of iPhones and wearables from Apple and the public and industry’s mixed reactions to the new designs, features and unexpected pricing. Love them or hate them, Apple’s continuing influence on the global mobile industry is…
Sam Hill
September 15, 2017
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