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MEF

Analytics

The Appification of Health & Fitness [Infographic]

Mobile professional services firm  Mobiquity has put together this infographic on the results of a survey of how consumers use their phones to track their health & fitness. 45 per cent use their fitness apps daily, with the majority tracking calorie intake, monitoring weight and goals. 63 per cent plan to use…
Sam Hill
June 12, 2014
EventMEF LatAm

MEF Connects São Paulo in Pictures

Before Brazil (and the rest of the world) descends into World Cup fever later this week, here's a look at the photo gallery from last month's networking event which took place at Gran Estanplaza in São Paulo. Supported by Digital Virgo, TIMWE and Zed Latin America, the recent MEF Connects São…
Sam Hill
June 10, 2014
Guest blog

Bid Farewell to Siloed RTB & Programmatic Advertising by Going Cross-Device

Jon DeGennaro - VP of Platform Sales at  Tapad discusses the virtues of ditching the old fashioned siloed approach to mobile advertising and getting a competitive advantage by going cross-device. The digital advertising ecosystem continues to evolve incredibly fast. However, within the last five years nothing - with the possible exception…
Sam Hill
June 9, 2014
News Roundup

Global Mobile News Round-up – Week 2nd June 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Brits to Spend £38m on Mobile During the World Cup MMM £38m will…
Sam Hill
June 6, 2014
Analytics

Examining Trends in the Global App Economy [Infographic]

How does app use vary around the world? Which devices have the most app-hungry users? These questions and more and answered by MEF’s App Economy report, highlighting growth across all app categories, and suggesting the high levels of engagement in growth markets will continue to drive adoption worldwide, delivering new opportunities for…
Sam Hill
June 5, 2014
News Roundup

Global Mobile News Round-up – Week 26th May 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Facebook Seeks EU Antitrust Review of WhatsApp Deal WSJ Facebook  has asked European…
Sam Hill
May 30, 2014
Uncategorized

The Next Mobile Frontier: Global Vs Local Brands [Infographic]

Amazon is rumoured to be planning extensions to its existing mobile content offering that could include a music streaming service and even a dedicated Amazon smartphone. However, the global online retailer is losing ground to its 'Big 3’ key competitors Apple, Google and Microsoft in emerging markets, according to research…
Sam Hill
May 29, 2014
MEF