Joanne joined MEF as COO in 2013 to oversee its global programming and member services and was appointed interim CEO in November 2018.
She has worked in the mobile industry since 2000 helping to establish the nascent mobile games ecosystem with market pioneer I-play (Digital Bridges) and later Player X / Zed Worldwide. She has worked across the mobile ecosystem partnering with MNOs, solution providers and content owners.
She leads the MEF team and is responsible for the development of its industry partnerships with trade associations, regulators, analysts and event & media companies. She oversees MEF’s Future of Messaging Programme which through collaboration tackles fraud and drives monetisation, and was responsible for revamping MEF Minute the award-winning industry blog.