MEF is the global trade association for companies wishing to monetize their products & services via mobile. Headquartered in London with operational chapters and offices in Asia, EMEA, Latin America, Middle East, Africa and North America, MEF is a member network with international reach and strong local representation; ideally placed to drive market growth. Established in 2000, MEF represents the total mobile ecosystem providing an impartial and powerful voice for pioneering companies from across the mobile content and commerce value chain.

Andrew Bud – Global Chair

Founder and CEO, iProov

Andrew has been the Chairman of the Global Board of MEF since 2008. He helped found MEF in 2001 and was re-elected to its Board in 2003, 2005, 2007 and 2009. From 2005-2008 he was a non-executive director of PhonePayPlus, the agency of UK regulator Ofcom responsible for premium-rate telecoms services.

Andrew is the Founder and CEO of of iProov, a pioneer in usable biometric identity authentication for mobile transactions. He is also Founder, and former CEO and Executive Chairman, of mBlox on whose Board he serves.

Andrew is a Chartered Engineer and Fellow of the IET, with a degree from the University of Cambridge. He delivered the 2009 Appleton Lecture for the IET on “New Approaches to Digital Distribution”, and in August 2009 was named by as one of the top fifty mobile industry executives worldwide.


Mark Harding – Finance Chair

Media and Digital Content Director, KPMG

Mark leads a series of digital content reviews on behalf of the music majors and other content owners. These reviews involve gaining a deep understanding of the evolving digital content value chain. The team Mark leads is currently engaged in more that 30 digital content reviews (mobile and online) which includes all of the major European mobile network operators, acting on behalf of the music majors but at the same time helping the digital distributors with their existing controls and reporting provides a unique insight on the industry.

Mark is close to the ‘on the ground’ issues faced by both the content owners and the digital distributors as both look to improve control whilst at the same time innovate with new products and revenue streams.

Rimma Perelmuter – MEF


Rimma has worked in in the mobile industry for the 13 years and has a strong background in non-for-profit management and international business development. Since its launch in 2001, Rimma has been a driving force at MEF, establishing it as the premier trade association for the mobile content and commerce industry and growing its global footprint to include chapters in EMEA (including a ME office co-founded by Ooredoo & the recently launched Africa office in association with Vodacom), Asia, North and Latin America. As CEO, she has a strategic and commercial role across the organisation focused upon MEF’s expanded remit and delivering business benefits to members.

She is also a Co-Founder of Women in Wireless UK and co-chairs its Development committee. Prior to MEF, Rimma worked for an internet start-up and several global trade associations based in Washington DC. A bi-lingual English-Russian speaker, she holds a Masters degree from the London School of Economics and a Bachelors degree from Cornell University.


Ray Anderson – Bango


Ray is a passionate advocate of the power of open ecosystems. In the 80’s Ray devoted himself to evangelizing widespread availability of computers through his work at Acorn on the BBC microcomputer and its software and communications ecosystem. Ray then focussed on wider access to the Unix operating system though his role as CEO of IXI and its work on open standard user interfaces with the X Consortium and with X/Open. IXI sponsored the first International World-wide Web conference at CERN in 1994 and evangelized the open Web ecosystem against strong resistance from monolithic interests.

In 1999 Ray co-founded Bango, with the idea of enabling the web to spread to mobile, contributing an open and easy way to enable payment to support the growth of the mobile ecosystem. With initiatives such as iLoveMobileWeb and participation in other initiatives in the USA and Europe Ray contributed to the demise of walled gardens and the increasing emergence of a more open ecosystem to enable innovation and scale.

Darren Foulds – EMEA Chair

Managing Director, Mobile Payments, Barclays Bank

Darren has over 14 years’ experience working in financial services, design and mobile services. As the Managing Director for Mobile Banking and Barclays Pingit, an award winning payments platform, Darren is responsible for the global development of these propositions; focused upon innovation, building partnerships and product development to deliver real value to consumers.

Darren is passionate about putting the customer at the heart of design and leveraging the increased engagement we see through mobile to bring new products and services to consumers. Of particular interest is how to extend these services to new markets and bring the benefits of simplified payments to both banked and unbanked customers.

Filipe Roup Rosa – Boku

Business Development Director

As founder, Country Manager and Board advisor of some of the most influential VAS companies in the region, Filipe Roup Rosa has acquired a unique ‘know-how’ insight and ‘know-who’ access into the mobile industry. With over 12 years of experience, working with the largest Carriers, Content Providers and Aggregators, Filipe is currently responsible for developing Boku’s presence in Brazil and also serves as a Special Advisor for MEF.

Filipe began working at MEF LATAM as General Manager. He helped MEF with achieving strong results such as launching MEF LatAM (2009), build a strong Brazil brand equity and base of committed members. As a Board Member and Special Advisor, Filipe continues to champion MEF externally and provides consistent support and guidance to the MEF Executive and leadership.

Rob Malcolm – CLX Communications

VP Marketing & Online Sales

Rob has worked at the heart of the mobile ecosystem since 2003 as a key driving force behind Mblox’s growth before they were ultimately acquired by CLX. Rob currently holds a senior position at CLX Communications, one of the largest cloud communications companies in the world.

Rob is passionate about the API economy, Cloud Communications, Internet of Things, mobile monetization, and the importance of the mobile ecosystem working together to create valuable, secure and seamless services on a global scale.

Rob joined the MEF board in late 2015 and has played a significant role in several key initiatives.

An advocate of the ‘more action and fewer words philosophy’ (although this hasn’t helped his golf game), he is passionate about the important role that MEF can play in building a sustainable mobile ecosystem.


Julian Ranger –

Exec Chairman & Founder

Julian has over 30 years experience in the networks, data and interoperability business, firstly in the military internet domain where he built his business STASYS to be the leader in military interoperability worldwide before selling to Lockheed Martin, and more recently with is a leader in the emerging personal data ecosystem, enabling individuals to build their own 100% private digital libraries of all their personal data to fully own and control its sharing with apps/businesses whilst allowing businesses to get Rich permissioned data otherwise unavailable.

Julian has been working closely with the MEF to advance its core contribution to the personal data space and interoperability needs; enabling businesses to successfully take advantage of the transition to personal ownership of data.

Suhail Bhat – Ooredoo Group

Group Director, Entertainment, Digital and Financial Services

Suhail Bhat has been a leading contributor to the growth and progress of Ooredoo’s content and partnership business since 2011. He oversees the development of Content and Strategic Partnerships at the Group level and ensures their successful execution in the operating companies, with a focus on making Ooredoo the starting point for mobile digital consumption in their markets. As a direct result, customer experience for Ooredoo’s 110+ Million subscriber base has been greatly enhanced whilst maximizing revenue potential.

With over 17 years of experience in the Telecom industry, Suhail is also an expert in regulatory matters, having served as a Policy Advisor for Phoneplay Plus (The UK Regulator). He was previously Director of Policy and Initiatives at MEF where he was instrumental in bringing different opposing players to the table to produce industry changing pieces such as the VAS Code of Conduct in Brazil, The Smart Enablers Guide, The M-Commerce guide and the Mobile TV Guide to name but a few.