Cool, Creepy or Dangerous? 5 Key Lessons from the IAPP ANZ Summit

By | Guest blog, Privacy | No Comments

Senior Customer Success Manager Linden Dawson shares her takeaways from the International Association of Privacy Professionals ANZ Summit in Sydney, and how marketers can stay on the right side of the “creepy line” when personalising advertising.

Privacy and the “creepy line” were hot topics of discussion last week at the International Association of Privacy Professionals (IAPP) ANZ Summit held in Sydney. We’re all familiar with the creepy factor online at this point; we’ve all searched for a pair of shoes or a piece of furniture only to be stalked around the Internet for the next few days with banners for those items showing up on website after website.

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Q4 events round-up

By | Event Roundup | No Comments

Get the lowdown on all of the upcoming events from MEF and our partners all over the world, including details of exclusive discounts and benefits for MEF Members…

Capacity Europe is the largest annual meeting in Europe for the global carrier community. Uniting voice & data businesses to purchase & sell annual trading agreements and offering new partnership opportunities with OTTs, content and cloud providers, data centres, IXPs and ISPs.

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What is the Outlook for Chat Bots in Financial Services?

By | Guest blog | No Comments

Rob Malcolm, VP Marketing & Online Sales at CLX Communications, here outlines the potential for chat bots to improve customer relationships, as shaped by the pioneering work of financial services companies in bringing the tech to the fore.

In January 2017, a customer agent called Jim set a world record for paying a claim on behalf of the insurance start-up Lemonade.

It took Jim just three seconds to cross reference the claim with the customer’s policy, run anti-fraud algorithms and send wiring instructions to the bank.

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MEF Member news 16th October

By | MEF Member News round-up | No Comments

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

América Móvil’s Claro Brasil wants to be the 4G leader in Brazil and to have, by the end of this year, 9,000 antennas ready to deliver 4.5G technology, CEO Paulo César Teixeira told reporters in São Paulo before the opening of the 2017 Futurecom conference.

Apart from launching 4.5G, the company’s plan to take top spot involves selling quad-play packages combining pay TV, broadband, fixed telephony and mobile telephony..

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Global mobile news round-up, October 13th

By | News, News Roundup | No Comments

Find out the week’s top mobile stories from around the world.

This week.. Mobile OS no longer a focus for Microsoft, T-Mobile customer data plundered, rising phone prices leads to boom in second hand market, Puerto Rico phone services to be restored by Google balloons and much more…

Microsoft appears to have abandoned its smartphone operating system ambitions. The company’s Windows 10 chief has tweeted that developing new features and hardware for the Mobile version of the OS was no longer a “focus”.

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Industry views: New mobile tech and trends

By | Featured Post, Industry Views, Opinion | No Comments

Recent hardware releases from some of the most influential players in the mobile ecosystem have introduced the latest wave of mobile and IoT technology with some eye catching features focusing on privacy, security and new ways for consumer’s to use their phones.

Google unveiled their 2nd generation of Pixel phones as well as a host of smart home hardware and peripherals just weeks after Apple’s annual event where they showed off the iPhone 8 and iPhone X and a new sim-ready watch. There was also a major hardware push from Amazon with a newly updated range of connected smart-home accessories.

We asked MEF Members for their thoughts on the new hardware and strategies – here’s what they said.

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Tomorrow’s customer journey starts in the buyer’s head

By | Event, Guest blog | No Comments

Christian Goy, MD at consumer behaviour specialists Behavioural Science Lab shares insights into how consumers connect to certain brands across a range of devics, and how the path to purchase is less straightforward than it might seem.

The world of customer journeys is a terrible mess. The linear path to purchase does not exist. “Predictable shopping patterns, once so fundamental to marketing and advertising strategy, have gone by the wayside. Persona- and demography driven strategies now fall short – the winners in this new era are the brand and retailers who’ve put a plan in place to meet actual shoppers anywhere along their path to purchase,” says BazaarVoice.

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10 facts and stats on mobile content and services in Sub-Saharan Africa

By | Guest blog, MEF Africa | No Comments

MEF Board Director, James McNab, Chief Liaison Officer, Basebone Group and Managing Director for Basebone Connects, here outlines 10 market stats and facts that explore the growth of the mobile ecosystem in the African continent.

Sub-Saharan Africa accounts for nearly a tenth of the global mobile subscriber base and is expected to grow faster than every other region over the next five years. There will be 942 million SIM connections by 2020 (up from 742 million in 2016) representing an 85% penetration rate according to the GSMA.

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MEF Member news 9th October

By | MEF Member News round-up | No Comments

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Bango has won the award for the ‘Most Innovative DCB Technology’ at the Global Direct Carrier Billing Awards 2017, continuing a very strong year. Hosted in London on Tuesday, 26 September, as part of the Global Carrier Billing Summit event, this was the first Global Direct Carrier Billing Awards competition.

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Global mobile news round-up, October 6th

By | News, News Roundup | No Comments

Find out the week’s top mobile stories from around the world. This week.. The biggest announcements from Google’s event, Brazil sees drop in mobile lines, UK punishes WhatsApp over e2e, mobile ad spend set to grow by double digits in India and much more…

Google’s Pixel event today confirmed a lot of leaks and rumors, but it also held some surprises and software upgrades developed with machine learning. Marking its second year making hardware, Google announced the new Pixel 2 and Pixel 2 XL; an interesting new camera called Google Clips; a new Google Home Mini and Max; a Pixelbook, and an updated Google Daydream.

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