MEF Leadership Forum Africa 2025
Join us in Cape Town for the MEF Leadership Forum Africa, an essential gathering of industry pioneers, innovators, and stakeholders dedicated to navigating Africa’s dynamic telecommunications landscape. Together, we will explore how to shape the future of telecommunications and create new opportunities across Africa.
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MEF Anti-Fraud Yearbook 2025
The MEF Anti-Fraud Yearbook 2025 provides a comprehensive look at how industry stakeholders and regulators are tackling the ongoing problem of fraud in the mobile ecosystem
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Available on demand – MEF CONNECTS Business Messaging
MEF CONNECTS Business Messaging is where industry leaders, businesses and technology providers explore the latest advancements in business messaging . This year’s event focuses on tech innovation and market needs for brands and consumers in 2025 and beyond – plus features an exclusive ‘Audience with the UK Home Office’
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MEF Content & Advertising Yearbook 2025
Ready to see how mobile is changing the game? Dive into the MEF Content & Advertising Yearbook 2025 to explore a mobile ecosystem that is more innovative and resilient than ever. The report provides a definitive look at the year’s biggest trends, from the rise of AI in everything from creative optimization to fraud detection, to the evolution of Direct Carrier Billing (DCB) into a powerful financial infrastructure.
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Available on demand – MEF CONNECTS Identity & Wallets
MEF Connects: ID & Wallets is designed to navigate the rapidly evolving landscape of digital identity and mobile wallets, a focused, interactive forum where industry leaders, innovators, and visionaries converge to dissect the critical challenges and groundbreaking opportunities shaping our digital future.
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The latest Gartner Magic Quadrant for CPaaS offers invaluable insights into the shifting market dynamics and the leaders driving innovation. Our new report, “Navigating Gartner’s CPaaS Magic Quadrant: Insight, Critique & History,” provides an in-depth review of Gartner’s influential framework.
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Membership
MEF provides its Members with global and cross-sector platforms for networking, collaboration and advancing industry solutions. Companies of all sizes & stages leverage MEF’s collaborative platforms to network & learn.
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What’s up with Passkeys? The Verdict is in…
New stats from the FIDO Alliance reveal the passkey to be a fast-growing and safe alternative to the password. Tim Green, programme director for MEF ID and Data, took a look behind the data. Just days ago, the FIDO Alliance confirmed that more than 3 billion passkeys are currently securing consumer…
Telefónica Cuts the Noise, Chases the Cash
MEF’s Riccardo Amati highlights Telefónica’s latest move marks a turning point for one of Europe’s telecom giants as it refocuses on fundamentals, tightens its structure and prioritises infrastructure strength. The company’s shift hints at a broader rethink across the mobile ecosystem about leadership, partnership and what real execution will mean…
WhatsApp Usernames: 2026 Rollout for Enhanced Privacy & Business Branding
WhatsApp is preparing a major update that could reshape how people and businesses connect on the platform. Early developments suggest changes to identity, privacy, and brand presentation, with implications across the wider messaging ecosystem. MEF CEO Dario Betti explains why the development deserves attention and how it may influence future…
Google Play Adds Digital Gift Card: Availability, Partners, and Benefits
Google Play’s move into third-party digital gift cards marks a subtle but meaningful expansion of how mobile platforms enable everyday value exchange. The shift hints at new dynamics in payments, brand reach, and the wider mobile ecosystem as stored-value options evolve. MEF CEO Dario Betti explains how this development may…
Accelerating your mobile opportunity
The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.
“MEF has supported Telefonica with real world practical guidance, particularly around industry best practice and codes of conduct. It provides a forum to bring industry experts together, to problem solve, to share, and to network. We have found our membership to offer numerous benefits across our footprint, and long may this relationship continue.”
Jenny Whelan, TelefonicaGlobal Head of Business Communications and Digital Advertising
“Our membership in MEF and the Future of Messaging program afford us inner access to invaluable information on the direction of our industry and opportunities to foster collaboration with industry partners. We have also been able to advocate and influence industry changes at the highest levels, on issues like evolving business models and de-commoditizing mobile messaging. Being active in MEF has increased our industry visibility and allowed us to meaningfully contribute to the industry dialogue.”
Ira Cohen, MMDSmartVP, Business Development and Marketing
“One of the things I like best about Mobile Ecosystem Forum is its pragmatic approach to engaging and helping its members. As an example, I am thinking about the well organised and well led, working groups on Mobile IOT and on Personal Data & Identity which Mvine is involved in. The program leaders are particularly knowledgeable and always seek collaboration among members. This is a good thing. And it works.”
Joseph Spear, MvineDirector of Communications
“The MEF is the framework where relevant debates and significant initiatives to change our market take place. Telecoming, as well as other players of the mobile industry, participates with the firm intention of driving business growth in a healthy environment and promoting innovation. Our company was founded in 2008 on these two ideas, and since then, we have worked with the solid conviction of developing cutting-edge technology to lead the DCB market.”
Cyrille Thivat, TelecomingCEO
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