Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…
E-GetS, the Leading Food Delivery App in SEA, Integrates IPification 1-Click Mobile Authentication
E-GetS, the leading food delivery app in Southeast Asia, has integrated IPification’s 1-Click Mobile Authentication solution for users in Cambodia and Thailand. This enhancement aligns with E-GetS’ mission of providing a seamless and secure user experience. Established in 2018 in Cambodia, E-GetS has grown into a leading regional platform, offering food delivery, e-commerce, and other services. The partnership with IPification ensures fast, secure authentication by assigning users a unique Mobile ID key based on SIM card, device, and network data. Users simply enter their phone number and click once for instant verification. Alongside authentication, IPification provides fraud prevention solutions, including SIM Swap Detection and Know Your Customer (KYC) services, with future expansion plans already in place.
“E-GetS delivers convenience at every step, and authentication should be no exception. By integrating IPification 1-Click Mobile Authentication, E-GetS is streamlining logins and registration, making them faster, safer, and completely frictionless for users in Cambodia and Thailand. This not only enhances security but also improves the overall user experience, ensuring seamless access to their favorite services. We’re excited to support E-GetS in its mission and look forward to expanding our partnership in the future,” added Sukant Vinay, Vice President Telco and Partner Development, India & SEA at IPification.
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Infobip demonstrates how Network APIs are driving innovation at MWC
At this year’s Mobile World Congress (MWC), Infobip is showcasing its role in driving innovation through Network APIs, aligning with GSMA’s Open Gateway initiative. The company has been instrumental in helping telcos leverage Camara-compliant Network APIs, including a recent collaboration with a major Brazilian operator to implement Number Verify (NV) and Silent Mobile Verification (SMV). These solutions have significantly improved user verification efficiency, reducing fraud risks and increasing conversion rates from 80% (SMS OTP) to over 99% for 1.5 million monthly users.
Henry Calvert, Head of Networks at GSMA, said: “The GSMA Open Gateway initiative provides a consistent API framework for all operators, removing fragmentation and making it easier for developers and enterprises to integrate telco capabilities at scale. To expose the full capabilities that mobile networks can offer, it’s vital that the telco industry and wider ecosystem proactively engage with enterprises to ensure they meet the real needs markets require.”
“We continue to extend our partner and developer ecosystem, Network APIs, self-serve capabilities, and advanced security features. Infobip’s solution-oriented go-to-market strategy leverages our and our partners’ professional services, which allows us to bring CPaaS to customers for more developer-focused initiatives.” Matija Ražem, Chief Commercial Telecom Officer at Infobip
Bandwidth Releases 2025 State of Messaging Report: RCS, Deliverability and Consumer Trust Take Center Stage
Bandwidth Inc., a leading global enterprise cloud communications company, has released its 2025 State of Messaging Report, highlighting key trends shaping business messaging worldwide. The report offers insights to help enterprises enhance engagement, improve message deliverability, and adapt to evolving industry requirements. As businesses face rising consumer expectations and the emergence of next-generation messaging channels, Bandwidth’s report provides strategic guidance to future-proof messaging strategies and optimize communication effectiveness.
“Messaging remains one of the most powerful channels for enterprise communications, but the landscape is shifting rapidly,” said Tim Sherwood, Senior Vice President of Messaging and Mobility at Bandwidth. “With Apple’s adoption of RCS, along with global regulatory complexity and rising concerns over security and fraud, enterprises must evolve their approach to business messaging. Our latest report provides the knowledge and tools business senders need to adapt in this dynamic space and optimize their messaging investments to drive better consumer engagement.”
LexisNexis Risk Solutions Completes IDVerse Acquisition
LexisNexis® Risk Solutions, part of RELX, has completed its acquisition of IDVerse™, an AI-powered document authentication and fraud detection provider. IDVerse is now integrated into the Business Services segment of LexisNexis Risk Solutions and will remain available through platforms like LexisNexis® RiskNarrative®, LexisNexis® IDU®, and later as a stand-alone solution within the LexisNexis® Dynamic Decision Platform®.
Founded in Australia and commercially launched in 2018, IDVerse uses AI-driven technology to combat fraud and deepfakes. Its deep neural network verifies identity documents and employs biometric algorithms to match consumer faces to document photos while ensuring liveness detection. IDVerse can authenticate over 16,000 identity document types worldwide, serving organizations across multiple industries and the public sector.
Rick Trainor, CEO of Business Services at LexisNexis Risk Solutions, stated, “Anti-fraud capabilities need to advance as fast or faster than fraudsters innovate their tactics. AI-powered solutions are critical in defending against fraud, particularly AI-generated fraud such as deepfakes. IDVerse’s accelerated innovation in this field is impressive, and I’m eager to see how our complementary cutting-edge solutions will combine to take our anti-fraud capabilities to new levels.”
Substantial 15% Growth in Global Digital ID Verification Checks Over Next 12 Months
A new study from Juniper Research predicts that digital ID verification checks will rise to 86 billion in 2025, up from 75 billion in 2024, maintaining a 16% growth trend. The study attributes this increase to the growing adoption of strong customer authentication (SCA), a regulatory framework designed to reduce eCommerce fraud.
With the rise in online transactions, eCommerce merchants are expected to rely more on biometric authentication methods like facial recognition to verify new users and monitor high-value transactions. To manage the vast number of daily transactions effectively, the report recommends AI-based solutions such as liveness detection, which can automate fraud detection and minimize financial losses.
Report author Thomas Wilson added, “The digital identity verification market is undergoing rapid evolution, and vendors must balance ever-stricter regulations and improving user experiences as they develop new services. New methods of verification must align with technological innovation of consumer hardware.”
