Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Sinch Launches FCC-Compliant 911 PSAP Outage Services to Strengthen Public Safety
Sinch has launched its 911 PSAP Outage Services to help US service providers comply with new FCC requirements for 911 outage notifications. Starting April 15, 2025, providers must inform PSAPs of outages within 30 minutes and offer regular updates. Sinch’s solution ensures compliance with up-to-date PSAP contact data and automated notifications, reducing manual effort and delays.
PSAPs play a vital role during outages, rerouting calls, notifying the public, and adapting protocols to maintain emergency services. Timely communication ensures swift action, operational continuity, and public trust, highlighting the importance of reliable notification systems like those offered by Sinch.
“The integrity of 911 communications is non-negotiable, and Sinch is proud to offer a solution that ensures public safety while reducing the operational burden for service providers,” said Chandy Ghosh, General Manager and Chief Operating Officer of Sinch Emergency Services. “Our services are designed to make compliance effortless, so providers can focus on what matters most—saving lives.”
Mitto Enables MODO to Achieve 50% Boost in User Validation
Mitto has partnered with MODO, Argentina’s leading FinTech platform, to enhance user phone number validation processes. By integrating Mitto’s advanced SMS and WhatsApp Business APIs, MODO improved phone number validation success by 50%, strengthening communication and security for its 12 million users.
Mitto’s solutions address challenges in verifying user contact information, ensuring reliable, real-time communication. Leveraging Mitto’s proprietary AI-routing platform and direct connectivity, MODO streamlined validation and boosted message delivery speed and security.
This partnership enables MODO to enhance customer support, safeguard data, and ensure seamless, secure communications, marking a significant step in optimizing user interactions and fortifying trust.
Alan Hellmann, Project Manager at MODO, praised the partnership, saying, “I have always been able to rely on Mitto’s exceptional service and responsiveness. Their support has been crucial in helping us achieve better communication reliability and security for our users.”
Klaviyo’s Next-Generation Analytics Helps Marketers Drive Revenue for Brands
Klaviyo (NYSE: KVYO), a leader in digital relationship management, has unveiled significant enhancements to its analytics capabilities. These updates enable marketers to turn raw customer data into actionable insights, facilitating personalized customer experiences, more informed decision-making, and measurable improvements in cost efficiency and revenue growth—all within Klaviyo’s unified platform.
In a competitive landscape, brands often face challenges such as fragmented data, disconnected tools, and operational complexity, which impede their ability to fully leverage customer relationships. Research commissioned by Klaviyo from Forrester reveals that 76% of brands view an embedded Customer Data Platform (CDP) as critical to unlocking actionable insights, though many struggle with effective implementation. Klaviyo’s advancements address these challenges, empowering businesses to optimize their marketing strategies and deepen customer engagement.
“With our expanded analytics capabilities, Klaviyo eliminates these challenges by unifying data, simplifying analysis, and delivering AI-driven insights that power smarter, faster decisions,” said Adil Wali, Chief Product Officer at Klaviyo. “Marketers can now focus on building deeper relationships with customers, driving brand loyalty, and achieving outsized growth—all without guesswork.”
Shush Inc. Achieves SOC 2 Compliance, Demonstrating Commitment to Security and Privacy
Shush Inc., a pioneer in secure communications technology, has proudly completed its first System and Organization Controls (SOC) 2 examination, underscoring its commitment to robust data protection and operational excellence.
The examination, conducted by AssuranceLab CPAs LLC, validates Shush Inc.’s adherence to stringent security, availability, processing integrity, confidentiality, and privacy standards as defined by the American Institute of CPAs (AICPA). The SOC 2 report serves as a vital resource for clients to evaluate and mitigate risks when partnering with service organizations, offering enhanced transparency and trust. This milestone reaffirms Shush Inc.’s dedication to safeguarding client data and delivering secure, reliable communications solutions.
“We are thrilled to announce that Shush Inc. has achieved SOC 2 compliance,” said Eddie DeCurtis, CEO of Shush Inc. “This milestone is a testament to our unwavering commitment to providing our clients with a platform that ensures the highest levels of security and trust. As the demand for secure communication grows, this certification reinforces our dedication to safeguarding sensitive information.”
“Achieving SOC 2 compliance is a significant step for Shush Inc.,” added Daryl Carlough, CFO of Shush Inc. “It underscores our commitment to operational excellence and positions us as a trusted partner for businesses seeking secure communication solutions. This achievement reflects the robust systems we’ve built and highlights our dedication to maintaining the highest standards in protecting our clients’ data.”
Route Mobile Partners with PT MRT Jakarta to launch first-of-its-kind WhatsApp ticketing via vending machines and Email
Route Mobile Limited, a prominent cloud communication platform provider, has partnered with PT MRT Jakarta to introduce an innovative WhatsApp-based metro ticketing solution, marking a first-of-its-kind advancement in Jakarta’s transit system. This solution simplifies ticketing by delivering essential travel details directly to passengers via WhatsApp, enhancing convenience and efficiency for Jakarta’s urban commuters.
With over 91,000 daily riders and an annual ridership of 33.5 million, the Jakarta MRT is integral to the city’s transportation network, easing traffic congestion and improving urban mobility. The MRT’s North-South line connects 13 stations from Lebak Bulus to Bundaran HI, serving as a vital transit artery. The strategic, one-year agreement between Route Mobile and MRT Jakarta will not only modernize ticketing but also elevate customer engagement, making commuting in Jakarta more convenient and connected.
Gautam Badalia, Chief Executive Officer, Route Mobile, expressed his excitement about this pioneering collaboration, “We are honoured to partner with PT MRT Jakarta on this innovative project, which brings the convenience of WhatsApp communication to the MRT ticketing experience. With Route Mobile’s solution, customers will benefit from real-time information and seamless QR-based entry and exit, setting a new standard for public transit efficiency. We look forward to enhancing PT MRT Jakarta’s customer engagement through our WhatsApp and email solutions.”
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Proofpoint Named a Leader in 2025 Gartner® Magic Quadrant™ for Digital Communications Governance and Archiving Solutions
Proofpoint, Inc., a leading provider of cybersecurity and compliance solutions, has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Digital Communications Governance and Archiving Solutions.
Gartner evaluated 14 vendors for this year’s report, with Proofpoint earning the Leader designation based on its Ability to Execute and Completeness of Vision. This recognition reinforces Proofpoint’s longstanding leadership in the field, having been the longest-running Leader in the Gartner Magic Quadrant for Enterprise Information Archiving for 10 consecutive years before the last report in 2022.
“The proliferation of digital communication and collaboration tools has made it increasingly difficult to maintain visibility and context across disparate data sources,” said Mayank Choudhary, executive vice president and general manager of Proofpoint’s Information Protection and Compliance Group. “Coupled with the growing number of regulatory mandates, a more proactive approach to data management is increasingly critical to streamline e-discovery and supervision. We believe the Gartner evaluation further validates our steadfast commitment to facilitating informed compliance decision-making, managing information risk, and improving investigation readiness for our customers.”