Hot on the heels of MEF CONNECTS USA in Las Vegas, MEF was this week in  São Paulo for the latest installment of RCS World, an immersive experience delving into the transformative power of RCS Business Messaging and the remarkable success stories of brands from across the region. With insightful keynote sessions, interactive workshops, and engaging panel discussions led by experts from Google, leading business messaging providers and renowned brands, RCS World was the ultimate destination for those looking to understand the evolution of business messaging in Sao Paulo and beyond.

The whole show will be available to view on demand soon – for now check out a selection of photos from the event below.