Listen to the latest Perspectives in Mobile podcast. In this episode, Liat Fainman-Adelman, Manager at Financial Times Strategies, discusses the “Next Gen News” study, which explores how young audiences in India, Nigeria, and the U.S. consume news.
The study highlights the challenges of engaging younger readers, building trust, and adapting to their diverse habits. As mobile becomes the dominant platform, publishers must offer a mix of short and long-form content while addressing scepticism about misinformation to ensure the future of news. For more from the continuing Perspectives in Mobile Podcast subscirbe now.
